Rebin Campbell

• Heading the Financial Planning & Analysis Department for Al Jaber Leasing Services (Equipment & Machinery) and directly reporting to Business Support Director (Finance & HR).
• Developed financial models to accurately budget, forecast and analyse operations spanning circa AED 400m revenue, ensuring the required submissions and presentations are delivered on time and of high quality. Identifying and highlighting potential areas of concern on a timely basis to the Finance Director.
• Developed financial and operations models to control and optimise fleet maintenance cycles (ISO 55001:2014) 15000 + fleet of heavy and light plant, its related costs and man-power planning across various workshops with a 1000+ labour force.
• Optimised logistics for more than 5000 heavy plant & alternate-power equipments to improve fleet utilisation and effectively control revenue loss due to unexpected breakdowns.
• Driven the understanding, adoption and adherence to existing finance guidelines amongst various departments as well as create or adopt new global / regional finance guidelines as per the industry standards.
• Co responsible for drafting and implementing new policies and procedures.
• Successfully drafted the new detailed Capilisaiton Policy for the business and its Strategic Asset Management Plan.
• Responsible for the company's AED 50m CAPEX Budget; coordinated capital review meetings, related reporting, CAPEX Spend Requests (ROI, NPV) evaluation and approvals.
• Effectively communicated and coordinated budget timelines and requirements, and assists the different business units in completing the budget deliverables.
• Assisted the Finance Director and provided major inputs in consolidation and analysis of the management accounts for the monthly CEO's Reporting Pack.
• Provided support to board of directors through monthly reporting of results, and assists in any finance related queries and ad-hoc reports as required.
• Analyzed BU level P&L and developed systems to gather KPIs and dashboard to keep business leaders aware of current trends for improving the bottom-line profits.
• Ensured accuracy and timeliness of data entry for accounting transactions, source documents and records.

• Assisted the FD and FC in Financial Strategic Planning, Budgets, Forecasts & Reporting, Operations Support for GCC & MENA.
• Prepared Quarterly Operating Budgets based on previous figures or estimated revenue and expense reports.
• Support accounts department in month-end close process and passing month-end journals.
• Static and ad hoc reporting, KPI Dashboards for the executive level decision making, critical analysis and researching general ledger activity and variance analysis using proprietary systems including SAP Business Objects and Microsoft Dynamics Axapta ERP system.
• Prepared Management Reporting Pack including P&L, Balance Sheet, Cash flow, forecast and variance, management commentary and KPI’s for the businesses across MENA and far-east operations.
• Developed and conducted compliance checks on all processes with financial relevance and also acted as a key link between the SSC in the UK head office and the MENA Head Office.
• Reviewed purchase cycle, inventory, GRNI Reports and analysed the Cash Flow, bank reconciliation on weekly basis, supervised the cash book and petty-cash book for MENA offices.
• Controlled the MENA Fixed Assets / Hire fleet register, assets additions, utilization, sales, routine stock takes / fleet counts and movement of assets among the depots and client locations across the MENA region.
• Other activities included live contracts reviews for financial and commercial risks, assisting and training junior accountants, controlling the monthly automated Invoice run for MENA Operations, assisting the Credit Control team, reviewing the monthly payroll for the MENA operations and disbursement of the salaries and other employee payments upon approval through HSBCnet WPS portal.
• Interfaced with diverse departments across the business entity to identify key relevant requirements, and create solutions to prevent, incompatibility in service flow.
• IT Infrastructure Project ( Temporary Volunteering)

• Contributed expertise to all activities relevant to Financial Accounting & Analysis, Credit Control, Working Capital Management, MIS Reporting, Contracting, Costing & Office Administration.
• Implemented various financial policies and controls for the company in credit control, working capital management and improved the cash conversion cycle for the company.
• Supervised the accounts department and was responsible for the cash flows, payroll and general administration.
• Reviewed and analysed all General Ledger accounts and provided monthly commentary on variances.
• Implemented internal controls and an up-to date filing / archiving system for all pertinent financial records and routine inventory audits.
• Played a major role in implementing an ERP system.
• Conducted market research and analysis to identify alternative products and best service providers, negotiating subsidiary contracts and alternative deals.
• Evaluated viability of proposed contracts in view of the organization's current commitments, long-term solvency and possible market variances.

• Provided premium business research and financial analysis using proprietary data sources and various tools and techniques to gather, analyse and represent the latest and the most reliable information.
• Studied the various filings including annual reports and other financial filings (SEC Filings) of major companies published within the past 5 years and also used rigorous primary and secondary research techniques in developing unique data sets and research material.
• Undertook Quality Control checks of various reports in keeping with the GlobalData’s stringent standards.