Ree Espi

• Support business development and outbound sales initiatives for ERP software solutions across the Australian market.
• Conduct prospect research, lead generation, and opportunity qualification targeting business owners, executives, and finance
leaders.
• Execute outbound campaigns via calls, email, and LinkedIn to generate qualified meetings and sales opportunities.
• Assist with CRM management, pipeline tracking, reporting, and sales process optimization.
• Collaborate with leadership on prospecting strategies to improve conversion rates and strengthen market positioning.
• Support proposal follow-ups, client communications, and opportunity management throughout the full sales cycle.

• Conduct outbound prospecting and cold calling targeting hospitality, ranch, lodge, and outdoor recreation organizations across
the United States.
• Generate and qualify sales opportunities for YellowStone PMS through consultative conversations with business owners and
operational leaders.
• Research target accounts, identify key decision-makers, and execute multi-channel outreach via phone, email, and LinkedIn.
• Schedule product demonstrations and discovery meetings for senior sales consultants.
• Maintain accurate CRM records, activity tracking, and pipeline updates to support sales forecasting.
• Collaborate with leadership to refine messaging, improve lead quality, and optimize outreach strategies.

• Managed inbound and outbound inquiries from property listings, conducting consistent follow-ups to increase conversion.
• Handled client and tenant communications, ensuring timely and professional responses at all times.
• Coordinated vendors and contractors, supporting project timelines and operational efficiency.
• Prepared quotations, sourced materials, and assisted in budgeting for property improvements.
• Maintained accurate records, lease documentation, and CRM updates; managed lead flow via Zillow.

• Led inside sales operations across GCC and MENA regions, driving B2B pipeline growth and revenue over a 5-year tenure.
• Managed the full sales cycle from prospecting and BANT qualification through appointment setting and deal coordination.
• Scheduled executive-level meetings, product demos, and presentations with C-suite decision-makers.
• Collaborated with marketing and SAP teams to execute targeted campaigns and improve lead conversion rates.
• Oversaw CRM pipeline management, forecasting, and reporting to track team performance and identify opportunities.
• Built and maintained strong client relationships, supporting both new acquisition and existing account growth.
• Consistently exceeded sales targets and KPIs; mentored junior team members on outreach and qualification best practices.

• Drove B2B lead generation and outbound prospecting across UAE, Saudi Arabia, and Qatar.
• Executed multi-channel outreach campaigns via calls, email, and LinkedIn to generate qualified sales opportunities.
• Built and maintained relationships with resellers, system integrators, and enterprise clients.
• Coordinated product demos and technical discussions with vendors and engineers.
• Represented the company at GITEX and major industry events, generating high-quality leads and market visibility.

• Conducted high-volume outbound B2B cold calling and lead generation for US-based campaigns.
• Identified and qualified decision-makers, setting appointments for sales teams while maintaining CRM accuracy.
• Consistently exceeded KPIs for calls, lead conversions, and booked appointments through strong objection handling.

• Managed client coordination, quotations, billing, collections, and vendor relationships for a family-run electrical contracting
business.
• Oversaw procurement, inventory, project documentation, payroll, and HR support while concurrently holding other roles.
• Maintained organized operational records and ensured business efficiency across administrative and client-facing functions.

• Managed end-to-end appointment setting and lead qualification for UK and Australian markets.
• Engaged business owners and decision-makers to identify needs, schedule consultations, and maintain follow-up cadences.
• Updated CRM systems with accurate pipeline and lead tracking data to support sales team reporting.

• Handled inbound sales and customer support for a high-volume US e-commerce account.
• Assisted customers with product selection, order placement, and upselling to increase average order value.
• Met performance metrics for sales, call handling time, and service quality while resolving escalations professionally.