ريم أحمد

• Successfully led the launch of Aesthetics by Medcare, positioning the brand in the UAE aesthetics market, driving strong patient awareness and increasing aesthetics sales by 25% in the first year.
• Led marketing for 9 out of 22+ new clinic launches, ensuring smooth execution and strong market visibility; currently managing additional openings planned for this fiscal year.
• Achieved annual targets by establishing Medcare Medical Centres as the trusted healthcare partner across key neighborhoods in Dubai and Sharjah.
• Developed marketing strategies for key service lines including mental health, dental, home care, and IV therapy, ensuring alignment with brand goals and maximizing service visibility.
• Spearheaded and managed the digital presence for Aesthetics by Medcare and Wahat Al Aman, and developed content and materials for Medcare partners and medical centres on the main Medcare channels.
• Led influencer marketing initiatives across all Medcare Medical Centres to enhance reach, engagement, and brand trust.
• Directed high-impact campaigns that significantly increased patient traffic, inquiries, and revenue.
• Developed high-conversion content across digital and traditional channels—social media, email, and print—to enhance engagement and brand presence.
• Analyzed campaign performance to refine strategies and ensure high ROI.
• Conducted market research and competitive analysis to uncover insights and growth opportunities.
• Led cross-functional teams in executing PR, media, and advertising campaigns for launches and ongoing initiatives.
• Oversaw marketing budgets, ensuring efficient spend and strong return on investment.

• Led marketing for new branch launches in Dubai, strengthening brand identity and driving increased footfall and awareness.
• Executed marketing strategies that boosted reservations and aligned with the restaurant’s positioning.
• Increased Talabat sales by 20% through effective use of new ad formats and Pro features, maximizing visibility and conversion.
• Built local partnerships and campaigns that enhanced brand presence and community engagement.
• Directed seasonal and promotional campaigns, driving higher customer engagement and repeat visits.
• Managed social media presence across key platforms, creating engaging content and driving consistent online growth.
• Led influencer marketing initiatives to boost brand reach, credibility, and customer acquisition.
• Created compelling content for email and print to support promotions and brand messaging.
• Collaborated with cross-functional teams to deliver consistent customer experiences and messaging.
• Conducted market research to identify trends and inform strategic decisions.
• Managed marketing budgets to ensure cost efficiency and strong ROI.

• Oversaw marketing for the Middle East region, including 9 countries and key distributors, ensuring consistent brand positioning and support across all markets.
• Launched new services and refurbishment channels in the UAE and Oman, driving a 30% increase in annual revenue.
• Led product and service launches across the GCC, from planning to execution, boosting brand awareness and market growth.
• Organized participation in major exhibitions, including the Big 5 show, enhancing regional visibility and industry connections.
• Built strategic partnerships to support product expansion and strengthen market positioning across the GCC.
• Created targeted marketing strategies that increased customer engagement and retention.
• Managed Facebook and LinkedIn pages to boost brand presence, share updates, and engage with B2B audiences.
• Conducted market research to identify trends and guide marketing initiatives.
• Worked with cross-functional teams to ensure consistent messaging and smooth project rollout.
• Managed marketing budgets to ensure effective resource use and strong financial results.