Business Development/Brand Marketing Manager
Smart Medical Lab
مجموع سنوات الخبرة :8 years, 3 أشهر
-Conducted in-depth market research, identifying trends and ensuring Smart Labs competitive positioning in the
Jordanian medical laboratory sector.
-Led brand awareness initiatives through successful digital and traditional campaigns.
-Fostered strong relationships with key clients and stakeholders, incorporating feedback for service enhancement.
-Orchestrated collaboration across departments, optimizing internal processes for seamless business operations.
-Organized impactful industry events, establishing Smart Lab as a thought leader in the medical laboratory sector.
-Assisted in achieving a notable 13% sales growth for the company that year.
-Acted as a consultant brand manager. I managed different teams from different departments.
-Contributed to driving business development, enhancing its portfolio, and exploring new opportunities.
-Formulated winning strategies ensuring consistent growth for the Reserved and Cropp brands locally and globally.
-Monitored and updated the e-commerce platform, ensuring a relevant and user-friendly online shopping experience for customers.
-Developed and executed comprehensive social media strategies to enhance brand visibility and engagement.
-Led comprehensive market research on trends, consumer behavior, and product innovation.
-Identified target markets precisely and adapted communication and products accordingly.
-Guided strategic implementation from design inception to the final stages.
-Developed concepts and implemented new standards to enhance the quality of internal operations.
Job Role: Marketing and PR. Full Time - On-site
• Supported in planning strategies for growth marketing.
• Aligned acquisition campaigns with product and marketing teams.
• Managed multiple social media platforms, including Facebook, Instagram, and LinkedIn.
• Increased follower count and engagement through the implementation of targeted content and campaigns.
• Created and curated compelling content, including text, images, and videos, to maintain a consistent brand image.
• Analyzed and reported on social media performance using Google Analytics and social media analytics platforms.
• Crafted impactful onboarding guides and nurturing emails.
-Supported in developing the customer service tone of voice to fit the game tone of voice and target audience.
-Assisted players in troubleshooting their account issues and interacted with them for all the inquiries about the game.
-Assisted the developers in improving the game by reporting important information and technical issues.
Job Role: Consulting. Temporary Contract - Remote
• Conducted deep analytical research about the brand and developed its identity.
September 2018 - August 2019
-Plan International Jordans website, campaigns, and content had the best outcomes in the region in 2018.
-Was a member of the core country strategy and development team.
-Established the communication and marketing unit in line with the organizations vision and image.
-Developed communication and marketing strategies that met the global brand goals.
-Managed the organizations digital and traditional campaigns.
-Conducted regular orientation sessions related to the brand direction for all staff and partners.
-Delivered the departments quarterly reports.
-Supervised communication projects that were handed to outsourcing agencies.
-Worked with the finance department and the project manager to allocate a branding and marketing budget.
Job Role: Marketing, Communcation, and PR. Full Time - On-site
• Established the social media channels for Jordans office.
• Created promotional products for the organizations projects and maintained proper visibility.
• Conducted routine field visits to develop content for the digital platforms.
• Was responsible for the operation of different projects at a refugee camp (Azraq).
Job Role: Marketing, Communcation, and PR. Full Time - On-site
• Developed products that are still used by different institutions. The Products were published by the UN.
• Established and maintained proper visibility and branding for JIF.
• Managed information from the forum members to be used for marketing and communication purposes.
Job Role: Design, Creative, and Social Media. Full Time - On-site
• Managed the communication, advertising, and digital marketing activities.
• Managed the social media channels for Emkanats clients (Health and Beauty Clinics).
3 Months Internship.