Marketing and Public Relations Consultant
Freelance
Total years of experience :16 years, 5 Months
• Developing proposals, business plans, and strategic communications plans
for clients in the non-profit, education, technology, and banking sectors in
Jordan and across the Middle East region.
• Writing and editing content for various platforms, including social media, TV,
radio, and industry publications.
• Handling the translation of different types of text from Arabic to English.
• Drafting feature stories, press releases, case studies, presentations, blog
posts, and success stories for clients.
• Creating rich and cutting-edge media campaigns that engage target
audiences, are optimized for search engines, and boost clients’ brand
awareness.
- Managing a team of editors and overseeing every aspect of the publishing process for the Business channel.
- Hiring and training translators and writers to work on third party projects.
- Optimizing content on the Business channel using SEO and analytics to increase readership.
- Providing quality assurance in English and Arabic for over 100 pieces of content a day.
• Developing a communications strategy that distinguishes Bayt.com as a thought leader, while supporting marketing objectives.
• Managing a multi-disciplinary team responsible for communications across all channels.
• Managing relationships with research, PR and creative agencies.
• Overseeing and editing content, and making recommendations for future improvements.
• Planning and developing content for a variety of media, including website, newsletters, white papers, and industry articles.
• Writing and editing speeches, interviews, and sales presentations, in English and Arabic.
• Managing and maintaining content, PR and editorial calendars.
• Developing and maintaining metrics for all communications efforts.
• Developing and implementing consistent brand messaging across all platforms.
• Speaking at regional conferences on marketing and digital media.
• Securing monthly editorial spots in leading publications, like CNN, Huffington Post, Entrepreneur ME, Forbes, and Arabian Business.
• Planning, developing and implementing PR strategies for clients like Ooredoo and Intercontinental Doha.
• Liaising with and answering inquiries from the media, individuals and other organizations.
• Researching, writing, distributing and following up on press releases.
• Collating and analyzing media coverage.
• Writing and editing speeches, placement articles and annual reports.
• Sourcing and managing speaking and editorial opportunities.
• Monitoring the media, including newspapers, magazines, journals, broadcasts, newswires and blogs, for opportunities for clients.
• Promoting news stories and features to the media.
• Organizing press conferences, FAM trips, open day press and official tours, and other promotional events.
• Keeping clients informed about the activities of competitors, government activities and overseas exhibitions.
• Developing weekly and monthly status reports on performance.
• Updating, monitoring and building a strong media network across the Middle East region.
• Responsible for the launch of Al Bawaba Business news platform.
• Researching, editing and pushing news to an online audience.
• Launching and managing Al Bawaba's Facebook and Twitter pages.
• Working with the creative and technology departments to create a better user experience on www.jeeran.com.
• Actively contributing to the re-branding of the website.
• Creating content for marketing collateral and communications material (flyers, online banners, ads, etc.).
• Creating the content and design of the company's first HTML-based newsletter.
• Managing the delegation's communications and administrative affairs and acting as gatekeeper for the Ambassador's office.
• Drafting, organizing and proofreading official correspondence.
• Organizing official events and meetings for the Ambassador.
• Liaising between the Ambassador's office and other organizations.
In-depth course in health and wellness, with focus on yoga discipline, fitness, teaching yoga, and client management within the hospitality and tourism industry.
