Business Development And Marketing Manager
Images Diagnostic Center
Total des années d'expérience :11 years, 3 Mois
• Develop and create new ideas for marketing campaigns.
• Researching and analyzing data to identify and define audiences. « Researching and analyzing market and competitors activity « Conducting promotional activities. « Overseeing campaigns on social media.
• Evaluating the effectiveness of campaigns that are currently done by us.
• Reporting on trends and statistics across all digital media platforms. «Act asa liaison officer between the company and the social media company that we deal with «Audit all the wordings that will be posted on our social media and make sure all medical information posted is correct. + Contacting potential clients to establish rapport and arrange meetings. « Planning and overseeing new marketing initiatives.
• Researching organizations and individuals to find new opportunities.
• Increasing the value of current customers while attracting new ones. « Finding and developing new markets and improving sales. «Attending conferences, meetings, and all events related to our field.
• Developing the business by bringing out new ideas that can increase our market share. + Developing goals for the development team and business growth and ensuring they are met.
«Lead patient services via Reception and Call Center teams, ensuring accuracy, compliance, and satisfaction with IMAGES standards. + Develop departments strategic goals, KPIs, and budget in line with CEOs directives and IMAGES overall strategy.
• Monitor and manage department expenses, ensuring adherence to budget (4 and performance targets.
• Drive operational results, mitigate risks, and guide accurate decision-making within the Customer Service Department
• Formulate and implement customer service strategy for total satisfaction aligned with IMAGES objectives. «Analyze, address, and follow up on patient complaints swiftly and effectively.
+ Direct patient inquiries to relevant departments, ensure prompt responses, and validate patient feedback. «Convert customer insights into actionable plans for improved customer care and operational enhancement. «Streamline call center processes to prevent future issues, and oversee schedules and staffing. + Conduct patient feedback calls to enhance satisfaction and reputation. «Revise and enhance departmental processes for continual improvement and patient experience.
• Collaborate with Marketing to align objectives and plans with IMAGES mission. «Provide constructive feedback to CEO and departments, contributing to service improvements. «Manage efficient medical record system, ensuring completeness and proper organization. «Perform additional duties as assigned by the Direct Manager.
« Ensure appealing packaging standards for hospitality services (e.g, environmental services, call center, catering) by coordinating with department managers and overseeing implementation.
• Manage effective hospital marketing, encompassing policies, budgets, and brand strategies. « Maintain focus on mission, coordinate strategic planning, and oversee the Hospitality and Corporate Image Department. Direct planning, organization, people management, and performance improvement cycles. Prepare and manage project plans, budgets, and represent the hospital positively. Liaise with outsourced security and handle employee coordination and disciplinary
• matters. Design marketing strategies, manage hospital identity, and oversee events and
• customer surveys.
« Ensure well-packaged hospital services for patients, visitors, and doctors. + Promote a positive social image within the hospital community. « Analyze the market for hospital positioning, share, and advantages.
• Develop effective marketing programs and hospital identity. « Manage events for publicity and community education. « Handle press releases and maintain media relations. « Liaise with outsourced environmental services, overseeing procedures and contract implementation. « Coordinate with department managers for appealing service standards.
• Provide hospitality training sessions for staff to enhance communication and hospital image.
« Engaged in Strategic Planning in the School of Business
• Organizing events for the students at the campus « Signing agreements with different companies to offer training opportunities for students after graduation
• Receiving and sorting instructors CVs.
• Presenting the University in the schools all over Bekaa for orientations that informs the students about the University, and what majors it contains.