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تم إلغاء حظر المستخدم بنجاح
علاء Shamaa, Business Development Director (Co-Founder)

علاء Shamaa

Business Development Director (Co-Founder)·Bath & Body Scent (BBS)

المملكة العربية السعودية

ماجستير, Business And Economics

الخبرة العملية

مجموع سنوات الخبرة: 19 سنوات, 5 أشهر

Business Development Director (Co-Founder)

يناير 2022 - حتى الآن

Bath & Body Scent (BBS)

جدة، المملكة العربية السعودية

يناير 2022 - حتى الآن

• Managed 102 staff across retail, warehouse, and office operations.
• Achieved 50-90% sales growth through aggressive commercial and marketing
strategies.
• Improved GP/NP by 40% through advanced pricing strategy, cost control, and
vendor negotiations.
• Reduced operational expenses by 50-60%, significantly improving bottom-line
profitability.
• Reached 90-110% sales target achievement across multiple quarters.
• Enhanced inventory accuracy by 0.1%, strengthening supply chain
performance.
• Closed and managed 10 major key accounts including Nahdi, Dawaa, Amazon,
Noon, and Beauty Valley.
Core Responsibilities
• Full P&L and budgeting for all branches across KSA & UAE.
• Negotiated commercial terms with Cenomi, Emaar, Aldar, Arabian Centres,
securing better rent and contract conditions.
• Directed supply chain, warehouse operations, transportation, and stock
planning.
• Led all HR functions: hiring, training, KPIs, performance reviews, and team
development.
• Oversaw marketing, product launches, seasonal promotions, and digital sales
channels.
مجال الشركة:
البيع بالتجزئة وبالجملة

Branch Manager – Western Region

يناير 2015 - يناير 2022

Nazih Trading Company

جدة، المملكة العربية السعودية

يناير 2015 - يناير 2022

Responsibilities - Regional P&L, budgeting, and forecasting - Sales and KPI performance
management - Inventory distribution and warehouse coordination - Vendor, supplier, and
key account coordination
مجال الشركة:
الاستعانة بالمصادر الخارجية للمبيعات
الدور الوظيفي:
الإدارة

Regional Sales Manager (Co-Founder)

يناير 2011 - يناير 2015

Caramel Bath & Body

جدة، المملكة العربية السعودية

يناير 2011 - يناير 2015

Co-founded the brand and expanded its presence across Western Region markets.
Key Achievements
• Managed 89 staff, increasing regional sales by 50-70%.
• Achieved 90-110% sales targets consistently.
• Supported expansion across multiple stores with feasibility studies and financial analysis.
Core Responsibilities
• Managed retail operations, logistics, and sales strategies.
• Directed product launches, marketing campaigns, and customer acquisition programs.
• Set performance KPIs and trained high-performing retail teams.
مجال الشركة:
الاستعانة بالمصادر الخارجية للمبيعات

Branch Manager

يناير 2007 - يناير 2011

Nazih Trading Company

أبو ظبي، الإمارات العربية المتحدة

يناير 2007 - يناير 2011

Oversaw retail and sales operations across three countries.
Key Achievements
• Managed regional teams: 78 staff in DXB, 50 in AUH, 43 in Oman.
• Delivered 30% sales growth over three years.
• Strengthened market share through customer acquisition and relationship management.
Core Responsibilities
• Forecasting, budgeting, inventory management, and sales planning.
• Managed projects, reporting, and vendor/supplier communication.
• Built strong retail teams across three GCC markets
مجال الشركة:
الاستعانة بالمصادر الخارجية للمبيعات

التعليم

Cairo University

مايو 2027

مايو 2027

ماجستير، Business And Economics

مصر

Cairo University

مايو 2006

مايو 2006

بكالوريوس، Political Science, Economics, Management

مصر

:

Skills

Management
Expert
Management
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Sales
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Sales
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Sales Tools Development
Expert
Sales Tools Development
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DIRECT MARKETING
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Customer Retention
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Upselling & Cross-Selling
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Sales Reporting & KPIs
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Sales Reporting & KPIs
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Team Leadership
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P&L Management
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P&L Management
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Operational Planning
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Operational Planning
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Cross-functional Team Coordination
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Cross-functional Team Coordination
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Budgeting & Cost Control
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Budgeting & Cost Control
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Supply Chain & Inventory Management
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Supply Chain & Inventory Management
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Import/Export Procedures (incl. SFDA / Port Clearance)
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SOP Development
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Digital Marketing
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Digital Marketing
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Social Media Campaigns
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Social Media Campaigns
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E-commerce Operations (Amazon, Noon, Salla)
Expert
E-commerce Operations (Amazon, Noon, Salla)
Expert
Promotions & Product Launches
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Promotions & Product Launches
Expert
Brand Development
Expert
Brand Development
Expert
SEO/SEM Basics
Expert
SEO/SEM Basics
Expert
Visual Merchandising
Expert
Visual Merchandising
Expert
Performance Marketing
Expert
Performance Marketing
Expert
Microsoft Office (Excel, PowerPoint, Word)
Expert
Microsoft Office (Excel, PowerPoint, Word)
Expert
ERP Systems (e.g., Odoo, SAP, Zoho, Oracle)
Expert
ERP Systems (e.g., Odoo, SAP, Zoho, Oracle)
Expert
POS Systems
Expert
POS Systems
Expert
Google Analytics
Expert
Google Analytics
Expert
GCC Market Knowledge
Expert
GCC Market Knowledge
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Saudi Market Penetration
Expert
Saudi Market Penetration
Expert
UAE Business Regulations
Expert
UAE Business Regulations
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SFDA Registration (for cosmetics/pharma)
Expert
SFDA Registration (for cosmetics/pharma)
Expert
Customs Clearance (KSA/UAE)
Expert
Customs Clearance (KSA/UAE)
Expert
VAT Compliance
Expert
VAT Compliance
Expert
Arabic & English Fluency
Expert
Arabic & English Fluency
Expert
Driving License (KSA / UAE)
Expert
Driving License (KSA / UAE)
Expert
BRANDING
Intermediate
BRANDING
Intermediate
BUSINESS OPERATIONS
Intermediate
BUSINESS OPERATIONS
Intermediate
CONSTRUCTION
Intermediate
CONSTRUCTION
Intermediate
INTERNATIONAL BUSINESS
Intermediate
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Intermediate
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Intermediate
LEADERSHIP
Intermediate
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Intermediate
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Intermediate
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Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
SALES
Intermediate
SALES
Intermediate
SALES MANAGEMENT
Intermediate
SALES MANAGEMENT
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Intermediate
SUPERVISION
Intermediate
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Expert
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Regional Managers
Expert
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Expert
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Expert
Communications
Expert
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Intermediate
COMPLEX PROBLEM SOLVING
Intermediate
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FINANCE
Intermediate
GO TO MARKET STRATEGY
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GO TO MARKET STRATEGY
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