Senior Analyst
NielsenIQ
Total years of experience :12 years, 1 Months
• Leading the customer success vertical for OQK markets while managing a portfolio of Regional FMCG Giant and SME clientele like Halwani, Sunbulah, Basamah, Baladna, KDD, Mayora, Dandy etc. by liaising with brand and Insights team to enhance competitive intelligence and drive business decisions.
• Facilitated data-powered decisions that translated into +10Million USD in incremental business through retail audit 4P framework, distribution optimization, price-promo analysis, portfolio optimization via 80-20 rule and tail analysis.
• Collaborated with cross-functional teams like Consumer insights, Advance analytics to implement various category initiatives for clients.
• Leading business review presentations and workshops for clients, highlighting long-term and short-term action areas, white space opportunities.
• Demonstrating a robust business development aptitude, achieving a 20% net portfolio value growth serves as a testament to this.
• Driven by consistent issue resolution and client satisfaction, I have not just won back a lost client, but increased the service subscription by 1.5X
• Proficient in the category dynamics, innovations, and consumer trends in nearly +30 categories from Dairy, Beverage, Snacking, Food and Non-Food baskets of CPG industry.
• Training the client and NielsenIQ new team members as well as holding orientation sessions
• Handled key blue-chip clients including Unilever, Colgate, Loreal, General Mills, a rich portfolio of personal care and food categories.
• Delivering leadership level brand audit and business review presentations, working closing with client insight teams and other agencies
• Preparing dashboards and key performance indicator trackers for clientele to keep track of market and share movement.
• My service excellence echoed through high Net Promotor Score (9 out of 10), a client feedback system to evaluate and improve customer relationship.
• Leading the rollout of NielsenIQ’s analytical and data visualization tool for the KSA market
• Drove sales analysis & pricing strategies for cakes and cookies categories across key GCC countries.
• Analyzed sales and margin data, Nielsen data, competitive intelligence data, and consumer insights.
• Developed actionable insights on white spaces that could be translated to cake product innovation for Americana.
• Analyzing improvement areas, white spaces, providing analytical support, and actionable insights
• Assisted the digital media and advertising agencies.
• Finalizing and approving product artworks.
• Executed successful marketing activities and promotional campaigns.
• Monitoring sales activations, and competitor promotions. Achieved client satisfaction through measurable results.
• Submitted weekly campaign delivery analysis reports to senior management
• Branch wise revenue reporting