Reham Abdel fatah, Marketing Research Supervisor

Reham Abdel fatah

Marketing Research Supervisor

Nahdet Misr Group

Lieu
Egypte - Le Caire
Éducation
Master, Economics
Expérience
12 years, 8 Mois

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Expériences professionnelles

Total des années d'expérience :12 years, 8 Mois

Marketing Research Supervisor à Nahdet Misr Group
  • Egypte - Le Caire
  • Je travaille ici depuis août 2016

o Market Research Reporting (Quantitative and Qualitative Researches).
o Design survey questionnaires.
o Conducting in-depth data analysis using traditional and advanced methods (SPSS).
o Measure and assess customer satisfaction using SPSS Program.
o Collect and analyze data on customer demographics, preferences, needs, and consumer behavior to identify
o Market Intelligence (The analysis of competitors Studies).
o SWOT & PEST & Marketing Mix (4 p's) Analysis.

Senior Marketing Research à INCOME Marketing
  • Egypte - Le Caire
  • juillet 2015 à juillet 2016

o Marketing feasibility studies.
o Preparation of marketing plans.
o Preparation of marketing Strategy (Ansoff Matrix …. etc).
o Preparation of performance evaluation and marketing mix studies.
o The analysis of competitors Studies
o SWOT & PEST & Marketing Mix (4 p's) Analysis.
o Collect and analyze data on customer demographics, preferences, needs, and consumer behavior to identify
o Potential markets and factors affecting product demand.
o Preparation economic reports.
o Analysis of the component sectors of economic activity.
o Search for economic information and statistical data.
o Estimating Demand and Supply and Marketing gap.
o Design survey questionnaires.
o Develop research project proposals.
o Measure and assess customer satisfaction.
o Evaluating Marketing Mix (4 p's).
o Conducting in-depth data analysis using traditional and advanced methods (SPSS).

Economic Research Department Supervisor à INCOME Marketing
  • Egypte - Le Caire
  • juillet 2014 à juillet 2015
Market research à INCOME Marketing
  • Egypte - Le Caire
  • juillet 2013 à juillet 2014
Economic Researcher Analyst à INCOME Marketing
  • Egypte - Le Caire
  • octobre 2011 à juillet 2013

Éducation

Master, Economics
  • à Helwan University
  • février 2014

The Impact of Trademark Counterfeiting in China on the Market Share of Original Companies

Baccalauréat, اقتصاد
  • à جامعة حلوان
  • mai 2008

75.1 .. "جيد"

Specialties & Skills

Quantitative Research
Qualitative Market Research
Economic Research
Market Research
قدرة على بناء نماذج اقتصادية والتنيؤ بحجم السوف والتعرف على نقاط القوة والضعف فى الشركة
Computer Skills

Langues

Anglais
Moyen
Arabe
Expert

Formation et Diplômes

How to build a Powerful Brand (Formation)
Institut de formation:
INCOME Marketing Consultancy
Date de la formation:
January 2013
• Training program of Using Econometrics E-Views Applications (Formation)
Institut de formation:
Helwan University
Date de la formation:
January 2013
SPSS program (Formation)
Institut de formation:
INCOME Marketing Consultancy
Date de la formation:
August 2013