Rehan Asghar, Sales Control Officer

Rehan Asghar

Sales Control Officer

Nestle Pakistan Limited

Location
Pakistan - Karachi
Education
Master's degree, Marketing
Experience
23 years, 8 Months

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Work Experience

Total years of experience :23 years, 8 Months

Sales Control Officer at Nestle Pakistan Limited
  • Pakistan - Karachi
  • My current job since February 2004

Nestle Pakistan Ltd.

Designation:Zonal Sales Control Officer

 Monthly Reporting of Corporate Sales Dash Board (Primary & Secondary) to HO, comprising RIG(Real Internal growth), OG(Organic growth), TTS allocation & spend analysis, Head Count, Shop coverage, Primary Vs Secondary Sales, Quality of Sales, Fixed Market Return, Volumetric growth, for all six regions & Zone with Brand wise/SKU wise analysis.
• Claim Clearances & settlements at regional and zonal level according to the given budget and spending.
 Daily reporting of Outstanding aging analysis before & after collection distribution/Region/business wise for Zonal & HO Management with the Annual turnover of Rs.12 Bio/Annum in accordance of credit policy & given credit terms.
 Coordination with Supply chain in accordance with the allocation of stocks of regions & Zones and liaison with Distributors on regular basis.
 Preparation of Distributor’s P&L Statements and ROIC monitoring on quarterly basis & analysis with comments with Zonal controller & Regional Managers to identify the gray areas.
 Distributor’s monthly stock reconciliation reporting for the accuracy in Sales figures and the gap b/w Primary & Secondary sales.
 Reporting of Re-distribution cost and provide data to Supply chain time to time
 Monitoring Zone’s FOE as per budget allocation according to Cost Centers and perform dynamic forecasts and prepare JV’s for adjustment for Finance deptt.
 Assisting ZSM & ZSC in preparation of ppt. presentations and SOPs time to time.

Designation:Sales Support Executive - South

 Claim settlements, Reporting, and Maintaining database for 40 Distributors/Institutions
  Cash & Bank reconciliations and analysis and reporting on monthly basis
  Preparation and reporting of bad Goods record in coordination with Supply Chain

 Distributor account reconciliations on monthly basis with meeting deadlines given by Head Office

Commercial Officer at Siemens Pakistan Engineering Co. Ltd.
  • Pakistan - Karachi
  • September 2000 to January 2004

• In-charge of three retail outlet Sales, distribution for Karachi, Islamabad, and Lahore for more than 35 Dealers/Institutions
• Monitoring of dealers display and preparation of reserves of display assets
• Look after the aging and collection and maintaining record of payments
• Dealer’s account reconciliation on monthly basis
• Daily stock report preparation and reporting to Management including pipeline stock status
• Custodian of Cash handling & Administration of Business Unit
• Target Vs actual Sales Variance Volume/NPS monitoring, reporting, and making presentations
• Look after of Invoicing and submission to sales Tax unit on daily basis
• Preparation and monitoring of Business Units Cash flows
• Inventory controlling, demand planning and timely order execution with import unit
• Opening of LCs, Bank contracts/agreements from foreign vendors/supplies with import unit
• Cost profit, break even and special deal analysis and reporting time to time
• Arranged and executed all training and promotional events.

Education

Master's degree, Marketing
  • at Hamdard University
  • June 2009
Master's degree, Marketing
  • at Karachi University
  • June 2000

Specialties & Skills

Marketing Support
Business Reporting
Monthly Reporting
Budget Allocation
MS Excel

Languages

English
Intermediate