Marketing Director
H3C
Total years of experience :17 years, 10 Months
EMEA Enterprise Marketing Director
SMB Global Marketing Director
Responsible for complete marketing functions across region, comprising of GCC, Levant, Pakistan, Iran, Iraq & Afghanistan.
Responsible for complete region's demo, exhibition & executive briefing centers. Responsible for execution of complete brand plan through all country offices of the region, guiding all local offices team members.
Regional partner marketing ISV, disti, channel, MSP etc..
Responsible for the localisation of the worldwide Sales and Marketing priorities. Responsible for the teams to achieve strong execution in programs and campaigns per quarter. Development of an effective partner marketing program to drive partner revenue growth in accordance to sale targets. Delivery of Customer Centric Marketing and Communications to drive demand and accelerate the sales cycles in accordance to the Huawei Market Roadmap. Drive and co-ordinate efficient internal communications in line with the company strategy and business delivery objectives across region Close Collaboration with PR counterpart to manage projects, related budgets and successful campaign execution across region Responsible for all vertical trade shows, exhibitions & corporate hosted events Responsible for complete O&M & MarComms Middle East EBC (Executive Briefing Center), Dubai Responsible for Digital Marketing across mediums (EDM, Virtual Tour, Micro sites, Online ads etc.) Responsible for Go-to-market and research projects with analysts (IDC, Gartner, Meed, Frost etc.)
Drive the marketing strategy across corporate customers, to achieve target customer successes. Through orchestrated integrated brand campaigns, position and support the Marketing division to build and manage customer engagements, events, demand generation, perception management, relationships and satisfaction. Ownership of Brand Plan to lead, align and execute campaign and deliverables across the Sales, Partner, Marketing and Customer teams.
Support the teams effectively to achieve strong execution in programs and campaigns per quarter. Drive the Brand of important new business solutions. Build awareness for future Market Opportunities. Provide support for trade shows, media and/or corporate events, marketing material etc.
Worked for two prominent brands of Confiz. Simobo & Pak eVentures.
Simobo is focusing on emerging markets for VAS for MNOs. Existing customers include Warid Telecom (Pakistan), Ufone (Etisalat Pakistan), Telenor (Pakistan), Zong (China Mobile Pakistan), Zain (Bahrain), MTN (Zambia), Airtel (Zambia), CellZ (Zambia) with Reseller/Content Partners in UAE, Yemen, Kuwait, Zambia, India & Growing
Manage participations in Trade & Exhibitions-GITEX etc. Responsible for MarComms, Branding, Advertising & PR Responsible for growing & developing the B2B & B2O business with Mobile operators & corporates for the Mobile VAS brand SIMOBO Responsible for B2O/ B2B sales & relationships. Responsible for selling VAS products & services to mobile operators and in Launching new VAS product and services Negotiation with mobile operators, corporate & business houses, content providers, media agencies & reseller partners Identify new leads & follow through to pitch sales & close deals. Manage & grow Key accounts Working with Global MNOs, currently focusing on MENA & SEA regions
Pak eVentures that brings Pakwheels.com, Pakistan's largest automobile and 4th largest website. More than 16 million page views, along with almost 200, 000 registered members.
Have been providing mentorship for Sales & Marketing of pakwheels.com, pakdonor.com, tringtring.com, naitazi.com.
Cost effective Marketing & Brand development plans Improving Sales Volume through existing and new offerings Training the Sales & Marketing 5 member team
Promoted from Brand Executive to Assistant Brand Manager in a very short span of a year due to superior drive and performance Pioneered the launch of WiMAX Technology in Pakistan keeping in mind consumer and industry insights, using them to develop powerful communication, brand programming and product evolution Designed and launched Wateen Telecom's Corporate Solutions brand, 'Wateen At Office', to promote and develop enterprising business synergies Designed and launched Wateen Telecom's Consumer brand 'Wateen At Home' for households
Revamped Branding Strategy by creating a brand vision and identifying while redefining the brand communication strategy and increasing brand awareness and visibility Developed and implemented PR campaigns through educational articles, conferences and seminars to industry and professional associations. Improved exposure through key industry event sponsorships and corporate as well as consumer exhibitions
Assisting Marketing Head in all Marketing activities: Brand Management Brand Activation Vendor Managemenet PR & Exhibitions MarComms Agency(s) Liasoning Research & Segmentation Development of Marketing team
Explored and developed new business opportunities present in the global telecom arena Acquired international GSM licenses and liaisoned with local and international telecom companies Conducted extensive market research prior to the launch of the business and continued tracking information on corporate brand health Developed a situation analysis of Wateen including its strengths, weaknesses, opportunities and threats to assist in the development of a strategic plan for the future of the business
Prospected new clients and initiating relationships with Market Research Executives, VP's and other C level professionals to show the value of Wateen Telecom solutions relative to global strategy objectives, product/brand management and development and competitive analysis Discovered business drivers and strategic planning gaps to fully understand opportunities to grow the business Prepared business intelligence solutions, cost estimates, and contract documents Managed sales cycle from prospect to closing independently, discuss progress with management and develop solutions to improve closing ratio
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