Rehman Ashfaq

Oversaw marketing and communications for two startups within the UAE business setup industry, ensuring exceptional quality and strategic innovation to consistently outperform competitors.
Crafted and implemented a cohesive strategy encompassing branding, digital marketing, public relations, and internal communications.
Collaborated with an external agency to finalize the company websites, contributing to content creation and design elements to ensure consistency with brand identity.
Engaged a specialized agency to launch and manage social media marketing efforts, driving brand awareness and engagement across key platforms.
Designed and rolled out a CRM system to integrate marketing and sales efforts, enabling more effective lead tracking, customer relationship management, and data-driven decision-making.
Developed high-quality content for all printable materials, including brochures, company profiles, and printed stationery, ensuring a professional and cohesive brand presentation.
Managed the design and production of branded corporate gifts, enhancing client relations and brand loyalty.
Recruited and developed a skilled marketing team while also identifying, evaluating, and partnering with external agencies for specialized marketing services, ensuring a cohesive and effective execution of the company's marketing strategy.

Wealthface was established in 2018 to bridge the investment gap, with the goal of improving the investment experience, and providing affordable and reliable market accessibility to everyone, everywhere, regardless of investment size.

• Planning, executing, measuring and optimizing all B2B & B2C digital marketing campaigns on different channels.
• Track and coordinate all activities occurring for each several departments in design, UIUX, content, advertising, & marketing to develop campaigns from start to finish.
• Analyzing marketing trends and predictions and researching market conditions to develop sales goals and marketing funnel strategies.
• Developing company’s account strategies, marketing strategies & promotional communication channels to introduce & promote the products & services to potential markets.
• Creating and presenting a complete brand marketing and communication plan.
• Planning & executing paid Social Media & Google Ads campaigns. Successfully achieved 4k qualified leads in 1st quarter, while decreasing the campaign budget by 16.5%.
• Created & implemented a blog content marketing strategy, resulting in achieving avg 600 blog subscribers a month.
• Implemented a complete Technical, On-Page & Off-Page SEO strategy & increased avg monthly organic traffic from 4k to 12k in 6 just months.
• Measuring ROI & KPI’s & creating weekly, monthly & quarterly progress reports on all marketing campaigns.
• Planning & creating effective retargeting & remarketing campaigns using paid ads & leveraging the power of email marketing & sms marketing.
• Setting up complex sitewide tracking through google tag manager to understand user journey on website & mobile applications.
• Creating landing pages for multiple services & performing A/B testing to better optimize them.

● Working with the digital marketing manager to create & execute effective online marketing & advertising campaigns.
● Creating marketing plans, presentations and reports to present to the board for budget approval.
● Managing all the in-house & freelance teams, following up on their tasks & reporting on their progress, strengths & weaknesses.
● Planning & implementing giveaway, discount offers, referral & customer loyalty programs for website and mobile app users.
● Planning & executing paid Social Media & Google Ads search, display & shopping campaigns. ● Successfully achieved 20% more sales in the first quarter.
● Implemented a complete Technical & On-Page SEO strategy & increased avg monthly organic traffic from 184k to 332k in 6 just months.
● Developed & maintained companies in-house brands websites.
● Managed google my business listings of 300+ retail stores.
● Creating promotions for new branch launches & marketing the campaign on all social media channels.
● Executed an impressive email marketing campaign, resulting in 10%-15% click-through-rate.
● Implemented a complete mobile marketing campaign from awareness to acquisition to retention stage.
● Creating and sending promotional messages and push notification to mobile app users.
● Created an effective social media and influencer marketing calendar.

● Created a complete B2B digital marketing plan for the business.
● Planning, executing & tracking SEO campaign. ● Achieved ranking for highly competitive keywords resulting in organic traffic increase from 1.4k to 5.5k visitors a month.
● Performed SWOT analysis of competitors & compiled a list of strengths, weaknesses, opportunities & threats of competitors.
● Working with content writers to create seo optimized content for blog.
● Creating an engaging social media calendar & working closely with the designer to create highly engaging posts.
● Implemented complete app store optimization to increase the visibility and traffic on Android and IOS mobile apps.

Blue Box Packaging is a USA based Custom Packaging & Printing company, working in packaging industry for a log time.

My time with Blue Box Packaging is one of my greatest achievements. The owner of the company is very cooperative and allowed me to do my job without any interference. My role in the company was:

• Working with a team to implement the latest SEO Strategies, Optimizing Google Ads, and Managing Social Media & Affiliate Channels.
• Creating Sales Pages, and Writing Content to maximize the traffic, sales & to successfully achieve the KPI’s for business growth.
• Using email marketing methods to acquire new clients and retaining the old clients at the same time.
• Website user experience was our 1st priority. We worked on the design, the code, the options & the pages to make the website fast, responsive and more user friendly.
• Doing extensive competitors analysis to measure their strengths and weakness, to build a way better marketing campaign.
• Working with a team to Implement the latest SEO Strategies. Doing SEO from adding meta data, getting a place on google maps to link-building.
• Writing, managing and outsourcing the content for each page of the website.
• Managing the WordPress websites with new plugins, adding new products & Creating Sales Pages.
• Managing multiple Social Media accounts by creating engaging content.
• Optimizing Google Ads with analyzing and updating ads and keywords behavior on daily bases to get the better quality score, CTR & conversions.
• Optimizing Social Media paid ads, boosting posts and tracking their performance.
• Setting up a complete Affiliate Merchant account on two different Affiliate Marketing websites (ShareAsale, Af-ad.co.uk) and tracking their performance on daily bases.
• Creating email subscription option to collect potential leads that can convert in future.
Creating Email Marketing templates using Mail Chimp to built an amazing relationship with new clients and to maintained even better relationships with old Clients.
• Planning Video / Infographics content to get more backlinks and brand recognition.
•Creating Email Marketing templates using Mail Chimp to built an amazing relationship with new clients and to maintained even better relationships with old Clients.
• Planning Video / Infographics content to get more backlinks and brand recognition.
• Planning to increase Customer Acquisition and Retaining the old clients.
• Combining SEO & SEM to improve organic ranking, quality score, and to maximize the ROI.
• Performing technical SEO Audit, Keyword research, On-Page optimization and Link Building according to Google algorithm updates. Measuring weekly keyword organic rankings.
• Optimizing a complete Google Ads campaign with on-going keyword research, ad copy creation, improving landing pages to achieve better quality score and to maximize ROAS.
• Setting up Conversion Tracking, Creating Sales Pages, and Writing Content to maximize the traffic, leads & to successfully achieve the KPI’s for business growth.

In this competitive market, Brain Studioz is becoming one of the fastest growing application development and digital marketing company.

• Responsible for developing and managing strategy for digital marketing campaigns and SEO for a wide range of clients.
• Allocating budget for different online marketing channels.
• Using A/B split testing to reduce marketing cost & to increase sales & conversion. Analyzing the strengths and weaknesses of competitors.
• Working with a team, in successfully helping businesses and startups to reach their target audience and generate revenue growth.
• Responsible for developing and managing strategies for digital marketing campaigns, for a wide range of clients.
• Designing complete WordPress theme with page builder. Managing the WordPress websites with new plugins, adding new products & Creating Sales Pages.
• Working with a team, helping small businesses and startups to reach their target audience and generate revenue growth.
• Doing extensive competitors analysis to measure their strengths and weakness, to build a way better marketing campaign.
• Working on website design and user experiences. Mobile responsiveness is our main priority.
• Helping developers to optimize website code to make it faster and more responsive.
• SEO is our specialty because we believe in organic traffic more than the paid one. Doing local SEO for various clients to get better results with Google Seven Pack.
• Managing Social Media platforms, with most engaging posts.
• Setting up Google ads campaigns for quick business.
• Working with a team to implement the latest SEO Strategies, Optimizing Google Ads, and Managing Social Media & Affiliate Channels.
• Performing technical SEO audit to make improvements and to increase the organic ranking.
• Working with developers to minimize on-page errors and to increase website loading speed.
• Using A/B split testing to recommend page elements that can increase conversions and CTR.
• Performing competitor analysis to measure their strengths and weaknesses.
• Managing social media accounts and optimizing paid ads on Facebook & Instagram.

Blue Orca Studios was an amazing company to work with because of their diverse expertise and products creation. From Graphic Designing to Visual Effect, Web Development to Mobile App Development, From small software development to big enterprise level development they were doing everything internet has to offer.

• Creating a scope of products. Managing & training a team to market, & implement a micro ERP system with an integrated Inventory Management system, CMS & a Point of Sale system.
• Giving product demos to new clients and re-engaging old customers for better retention. Extensive competitive analysis to create a solid business strategy.
• Managing WordPress CMS, implementing SEO, SMO & ASO for the company’s products and other clients as well.
• Doing research and development and creating a scope of products according to the market trends and users demand.
• Managing a team to market, train and implement a mini ERP system. Understanding user behaviors and market needs to create more useful features in the ERP system.
• Doing extensive competitors analysis to measure their strengths and weakness, to build a way better marketing campaign.
• From ASO (App Store Optimization) to paid marketing, creating a strategy to market mobile applications and mobile games.
• Implementing SEO strategies for company's products and various other clients.
• Sending emails to clients to keep in touch with them.
• QA Black Box Testing for various web, desktop and mobile platforms.
• Working with Shopify and Big Commerce.
• Managing WordPress CMS, implementing SEO, SEM & ASO for the company’s products and for other clients as well. Extensive competitive analysis to create a solid business strategy.
• Evaluating existing content to identify SEO content gap. Measuring the SEO progress with Google Analytics & Search Console and creating improvements report.
• Creating a scope of products. Managing & training a team to market, & implement a micro ERP system with an integrated Inventory Management system, CMS & a Point of Sale system.

Responsible for implementing SEO Strategies on a UK based Social Media website, aiming to better appear in all the famous search engines link Google, Yahoo, Bing, etc.

Working on multiple SEO projects of Transportation services in the UK, at the same time. The aim was to rank the Taxicab, chauffeur & airport transfer services websites on the first page of Google for multiple keywords.
• Working on multiple Local SEO projects of Transportation services, based in the UK.
• Performing on-going keyword research, SEO audit and competitors analysis to increase organic rankings. Optimizing Meta data to better appear in search results.
• Implementing link building strategies and building citations to get ranking in Google local pack. Generating marketing progress reports for clients.