Reina Ezzeddine

Develop and implement the organization's social media strategy, including marketing plans that leverage social media outlets for the Middle East region.
Implement new social media plan on various platforms.
Identify, develop, and evaluate marketing strategy, based on objectives, market characteristics, and cost &markup factors.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and
development appropriations, return-on-investment and profit-loss projections.
Formulate, direct and coordinate marketing activities and policies to promote products locally and
internationally.
Develop press release and content for public relations and advertising agencies

Handling from A-to-Z the Mashreq Neo project - the first digital bank in GCC
Duties handled include managing staff, managing Neo fulfillment applications, customer service, service quality, retention, marketing, delivery, reporting, operations etc…
Responsible for the growth of electronic channels selling capability, electronic marketing and electronic innovation for the bank
Build and introduce end-to-end sales capabilities across all the bank electronic channels (MOL, Snapp, ATM) and social platforms (Facebook, Twitter, Instagram)
Introduce ecommerce solutions on the website
Build and introduce cross sales campaigns on an E2E model
Develop Non Mashreq Customer access to all e-channels for e-selling
Integrate an e-commerce portal onto mobile banking application
Develop e-forms to cover the entire bank products
Integrate the SMS channel for instant solution based sales
Expand the electronic forms implementation to all front line units of the bank

Marketing Manager and Administration Manager:
-Handling Budget of 200k
-Handling social media campaigns
-Handling PR
-Handling Online and Offline Marketing
-Organizing events
-All office management queries
-Vendor identification and processing
-External agency

Awarded employee of the month 3 times
Achieved 120 % of my YTD KPI’s and KPA’s
Contributed to achievement of goals based on the Key Performance Indicators in the Branch
Supported and coached new staff to facilitate their assimilation in the MB family
Delivered exceptional customer service by being imaginative and creative
Worked proactively towards satisfying the needs of the customers through REAC (CM Software)
Profiled and studied new customer needs and worked on retaining existing ones
Improved service levels at the branches
Took ownership of customer complaint resolution

Advised the company on best human capital management practices
Helped strategically integrate effective HR processes and practices into their daily operations
Performed internal reviews and audit of current systems and policies and quality assurance checks
Delivered surveys to employees
Matched job seekers to positions
Ensured business practices are in accordance with human resource policies and Lebanese labour law
Arranged trainings for managers and employees
Provided company with updated salary and job description information and compare them to the market
Helped implement applicant/employee tracking systems (ATS, ETS)

Engaged in cross selling various products completing the selling procedure and follow up along with achieving monthly targets.
adding up concerned in all customer queries solving and taking actions, assisting service quality to customers getting feedback, surveying and trying to implement new marketing strategies.
Achieved 100% more than monthly sales targets assigned by the bank for various products and services
Cross-sold new product and service opportunities.
Identified sales prospects and did business development activities in the geography assigned
Followed up on new leads and referrals to generate business
Ensured customer satisfaction and resolved customer queries / issues in a timely manner
Maintained periodic status reports, including daily activity report and calls/follow-ups