Senior Manager Innovations
Starcom MediaVest Group
Total years of experience :21 years, 8 Months
JD & Accomplishments
• Promoted to Sr. Manager (Band II) within first year of joining
• OOH Account Lead - Telenor Pakistan / 130, 000
• Lead on Channel Marketing & Retail Merchandising for Djuice Institutional Branding project
• Developed and implemented annual & tactical media recommendations (TP, Emirates & Fly Dubai)
• Built Djuice strategic visibility in the South Region - 85% visibility drive achieved
• Lead on OOH for Telenor Pakistan and Corporate clients
• TP Certified HSE & Supply Chain Inspection lead for South OOH and vendors
A Pakistan based training and consultancy firm with specialization is in Marketing Communications and Advertising Sales & emphasis on turning around faltering companies.
• NewsONE (Airwaves Media Pvt Ltd)
• Associated Press
• MTV Networks
• ARY Digital Network
• Oxygene (Index Media Pvt. Ltd)
Major Accomplishments:
• Successful implementation of Pantene Shine Princess Initiative (DM, ER and Media)
• Successful launch of the Gillette Mach 3 Turbo Champion program, with Media coverage in 9 urban cities and reach of 500, 000 consumers and replication by P&G Global
• Manager for 11 DM activities in 7 urban cities with 100 % consumer achievement in FY06/07
• Doubled the consumer reach for Hair Care D.M in Pakistan market from 1.5M to 3.3M by 2007
• Team leader for 3 All About Lifestyles Exhibitions with consumer reach of 250, 000
• Designed and executed nationwide launch of Pantene Professional Salon Program, resulting in successful membership of over 500 salons, effectively replacing Unilever Pakistan as the No. 1 salon partner: led to a 2% annual growth for Pantene
• Designed, executed and managed launch of 4 successful In-store Consultancy programs for multiple brands in 50 nationwide stores with consumer reach of 240, 000 in 6 months
• Led negotiation of Gillette placement in Makro Nationwide for GM3TC launch - sales over-achievement of 150% against target of 40, 000 units
• Managed overall DM education, training and marketing plan for assigned categories
• Team Leader for DAWN Newspaper’s “All About Lifestyles” Consumer Exhibition
Major Accomplishments:
• Managed, coordinated & implemented 6 All About Lifestyles FY0205 exhibitions - 150 clients, TDA & Media liaison
• Conceptualized and executed printing of first of its kind supplement on “Islamic Banking” 6 - pager
• Over-achieved 12-month target of Rs. 8M for Images magazines in 8 months and FY growth of 26%
• Recruited 8 international clients as first-time advertisers in any Pakistani newspaper increasing ROP revenue by 10% in FY0304
• Promoted from Advert. Executive to Sr. Advertisement Executive in 2004
• Key interface and media sales with media houses and clients - portfolio of 50 agencies
• Managed liaison between Editorial, Circulation and Advertising on Supplements and Magazines
• Managed sales target for IMAGES Magazine - avg. Rs. 8M FY0405
• Research and proposals creation on self / group initiated supplements - Revenue target Rs. 6M / FY
• Managed Main Dawn Newspaper pages and black & White advertisements
Awarded Master Marketer Certificate for successful marketing campaign for University