Rhea Dsouza

• Media Relations: Cultivated and maintained a network of regional and international
journalists, consistently securing high-value editorial coverage for global brands.
• Communications & PR Assets: Drafted, localized, and managed the distribution of
press releases, media alerts, and briefing materials across diverse media channels.
• Campaign Analytics & Reporting: Tracked media coverage and designed
comprehensive PR analytics reports to measure ROI, share of voice, and campaign
impact for clients.
• Event Management: Led the end-to-end coordination, logistics, and on-site
execution of high-profile PR events, product launches, and media activations.
• Influencer & Stakeholder Engagement: Sourced, negotiated with, and managed
key influencers and stakeholders to amplify digital brand presence and campaign
reach.
• Client Servicing: Acted as the primary day-to-day contact for key accounts,
ensuring seamless project delivery and alignment with client strategic goals.

• HR Administration: Maintained confidential employee records, optimized HR
databases, and managed internal onboarding and offboarding procedures.
• Government & Authority Liaison: Acted as the primary representative to
government entities, free zone authorities, and ministries to secure approvals and
NOCs.

• Digital HR Transformation: Contributed to large-scale, technology-led HR
transformation initiatives and operating model designs for prominent GCC entities.
• Stakeholder & Project Management: Facilitated client workshops, documented
project actions, and managed cross-functional workflows to ensure on-time delivery
of consulting deliverables.
• Employer Branding & Engagement: Created and implemented strategic initiatives
to elevate client talent acquisition experiences and internal employee engagement.
• Digital Content Strategy: Developed engaging visual and video assets, managed
corporate social media platforms, and executed digital campaigns to strengthen
brand positioning.

• Brand Representation: Served as a key ambassador for the official Juventus Fan
Club in the UAE, driving community engagement and member loyalty.
• Event & Marketing Coordination: Coordinated logistics and social media content
for sports tournaments, academy events, and high-profile community activations.
• CRM & Member Relations: Managed customer databases and CRM systems to
streamline communications, handle inquiries, and enhance the stakeholder
experience.
• Operations & Inventory: Handled daily facility coordination and managed the
inventory, sales, and distribution of official club merchandise.

• B2B Outreach & Pitching: Executed direct outreach campaigns and delivered
compelling business pitches to secure registrations and event sponsorships.
• Database Management: Built and optimized segmented participant databases,
enhancing outreach efficiency and conversion rates.

• Market Intelligence: Conducted targeted market research to identify potential
financial services clients and investment trends across global markets.
• Business Development Support: Prepared presentations, pitch decks, and briefing
notes to support senior partners in client meetings.
• Data Administration: Maintained and validated client contact records and
administrative files to support regional CRM compliance.