Ria Apriana

+ Developed and executed data-driven digital marketing strategies to strengthen brand
positioning and customer acquisition, contributing to 1, 000%+ growth and IDR 500M
peak monthly revenue.

+ Designed and launched market-driven product portfolios based on consumer insights
and market trends, managing 50+ active SKUs across multiple categories. Directed
end-to-end retail operations covering inventory, logistics, procurement, and customer
service, ensuring control over 22, 000+ monthly orders with 98% accuracy.

+ Led workforce planning, recruitment, capability development, and performance man-
agement, building and managing a team of 20 employees across operational and
customer-facing functions

+ Managed supplier partnerships, procurement processes, and inventory replenishment,
improving supply reliability, product quality, and achieving a 10% cost reduction.
+ Oversaw omnichannel retail operations across Shopee, TikTok Shop, Website, Insta
gram, and WhatsApp Business to ensure consistent commercial execution across
plaforms.

« Drove process governance, standardization, and continuous improvement initiatives to
enhance operational efficiency, consistency, and service quality.

+ Led business performance analysis across sales, inventory, and operational KPIs to
support forecasting, planning, and executive decision-making.

+ Founded and managed a retail business overseeing end-to-end operations,
procurement, inventory, logistics, and customer service.
+ Developed product offerings and managed inventory planning to maintain product
availability and support business continuity.
+ Established operational procedures and sales processes to improve efficiency and
drive business growth.

+ Managed online sales across multiple marketplace platforms, handling product listings,
order fulfillment, and customer service.

graphic design

graphic design

graphic design