riad watfa, store manager

riad watfa

store manager

Tesco

Location
Lebanon
Education
Bachelor's degree, business management and marketing
Experience
27 years, 8 Months

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Work Experience

Total years of experience :27 years, 8 Months

store manager at Tesco
  • United Kingdom
  • My current job since January 2013

• I lead my team, making decisions every day that supports my colleagues to do their jobs and put a smile on their faces as they deliver a great shopping trip for customers.
• I plan all seasonal, trade driving and promotional activities to achieve maximum sales, impact, and presentation and manage service to customers.
• I am responsible for all safe and legal routines for my store, ensuring plans are in place to address identified issues.
• I manage cash process for the store.
• I ensure compliance routines are followed and daily standards reflect this.
• I coach my team to maintain good store standards both in warehouse and on the shop floor.
• I carry out all people management activities for my team.

General Manager at Chicken land(frozen products and restaurant)
  • Sierra Leone
  • March 2011 to June 2012

• Holding weekly meetings and setting sales targets for individual reps and the whole team.
• Organizing and operating incentive schemes to keep sales people motivated
• Conducting market research and competitor analysis
• Spending time in the field liaising with major customers on technical points of contract
• Assisting in the collection of overdue invoices from clients
• Allocating territories for sales staff
• Maximizing sales opportunities
• Keeping control of food and labor costs
• Ensuring Health & Safety and also hygiene procedures & standards are maintained
• Purchasing stock, supplies and negotiating best prices with trade suppliers
• Ensuring the highest standards of food and beverage service

Sales Director at MDL Distribution Nig. Ltd.( A Finatrade Company)
  • Nigeria
  • July 2008 to August 2010

• Designed, planned and established the company’s distribution network(Routes).
• Aligned and managed the distribution of the sales team to achieve company sales objectives, while building capability for future growth.
• Led the launch of the”Soy Good” brand in Nigeria. Recognized as the best launch in the region.
• Recruiting and training of local people to strengthen the sales department.
• Delegate to improve and provide job enrichment.
• Run performance appraisal for subordinates.
• Setting clear objectives, communicate these objectives to all involved and check understanding.
• Use sales report to monitor progress and performance against objectives.
• Going out and doing site surveys.
• Effectively communicate the benefits and value of the company’s products or services to partners and potential customers.
Identify new business opportunities and markets.
• Restructured Sales and Marketing Departments

duty store manager at sainsbury's supermarkets
  • United Kingdom
  • November 2007 to July 2008

• Effectively manage shop floor operations to meet customer service and business targets through accurate and efficient administration of support departments, overseeing the sales departments in order to meet business objective.
• Managed sales turnovers ranging from 45 million pounds to 75 million pounds.
• Driving customer service standards to achieve sales and exceed customer satisfaction targets.
• Assisting with staff selection, retention, training, and performance issues ensuring a skilled and motivated workforce is able to deliver.
• Identifying the potential and managing staff development and supporting staff to achieve their potential.
• Created a safe and secure working environment in compliance with company and legislative standards.
• Deputized for the Retail Store Manager and act as Duty Manager as and when required.

regional sales and operations manager at al-othman agri.&proc.company(nada)
  • Saudi Arabia - Riyadh
  • November 2005 to December 2006

• Rigorously implement effective selling processes.
• Review and analyze policy and procedures with a view toward enhancing sales productivity, efficiency, and quality performance.
• Expertise in staffing, training, motivation and evaluation of personnel to assure adherence to quality service, product specification, and customer satisfaction.
• Target- oriented, establish effective priorities.
• Coordinate extensive marketing and merchandising functions.
• Oversee performance of approximately 200 employees.
• Sound knowledge of sales projections, budgets, cost-control systems and standardized procedures designed for stable operations.
• Actuate/implement promotional events to generate additional business.

general manager at hypermarket centre napoleon
  • Lebanon
  • December 1999 to June 2005

responsible for all activities in running the business, including purchasing, managing all sections of the business, category management, retail operations, inventory control.

general manager at family choice hypermarket
  • Sierra Leone
  • June 1995 to June 1999

responsible for all retail activities.all section managers, department heads reporting to me. follow up all daily activities including buying, inventory and contracts, also display and gondola rentals.

manager at aramich snack bar
  • Lebanon - Beirut
  • December 1993 to March 1995

responsible for running the business, from choosing the menu, cleanliness of snack, follow up the daily activities of employees, customer complaints, achieving consistancy in food quality.

Education

Bachelor's degree, business management and marketing
  • at beirut university college
  • June 1993

my gpa was 3.2,honor list in my most of my semesters.

Specialties & Skills

Business Operations Management
Customer Focus
Knowledge Management
Customer Satisfaction
Target Oriented
major computer applications
retail law
sales training
Procurement
health and safety
p&l skills
food safety

Languages

English
Expert
Arabic
Expert
Afrikaans
Expert

Training and Certifications

from branding to trading parts 1 and 2 (Training)
Training Institute:
rfaael business training
Date Attended:
June 2010