Ribu Samuel Kurien

I currently work as the Sales and Marketing Manager (Middle East and Africa) at Proceq Middle East, UAE (A direct subsidiary of Proceq SA, Switzerland). Proceq SA is the world leader in manufacturing and supplying high quality non-destructive portable testing instruments that caters to the construction, metal and paper industries. My primary responsibilities include:

• Meeting annual budgets.
• Preparing business plans and strategies to achieve set targets, across different product lines, within the territory.
• Seeking missing opportunities across Middle East and Africa and generate strategies to capitalize on these opportunities.
• Developing new and managing existing distribution channels across the territory to ensure business growth and increasing market share.
• Continuously improving the operations to ensure customer satisfaction is achieved and retained.
• Imparting product and sales training - both in-house to the team, and to customers and partners.
• Organizing Seminars and Workshops across the territory to increase brand awareness and promotion of products.


Some of my key achievements at Proceq Middle East include:

• Helped set up the Proceq Middle East office in 2008.
• Increased the brand awareness and sales revenue since the office’s inception in 2008.
• Successfully established a Regional Service Center in U.A.E., to ensure that customer satisfaction is enhanced through efficient after-sales service delivery and thereby adding another revenue channel through sales of services and spares.
• Successfully established distribution channels in Qatar, Oman, South Africa and Nigeria, with renowned companies in the respective countries, and now witnessing business growth year on year.
• Set up Customer Relationship Management using the SAP system, which now allows us to service new and existing customers easier.
• Streamlined the operational process, from generation of sales opportunity to order delivery, to ensure that customers are serviced efficiently at every customer touch point.
• Participated as a Guest Speaker at International Conferences such as Middle East Concrete Innovation Summit, UAE; Non-Destructive Testing of Concrete Structures, South Africa; American Concrete Institute Inauguration, Ghana Chapter; Hardness Testing Seminar (organized by Marine BizTV), U.A.E.; Nondestructive Evaluation Techniques for Infrastructure Management system, Qatar and many more.

Gulf Scientific Corporation is a leading company across Middle East and North Africa that provides material testing and analytical testing solutions. I started my career in Gulf Scientific Corporation as a Technical Support Engineer responsible for sales and service for the testing products in United Arab Emirates. I was promoted to Product Specialist within one year, to cater to customers and partners across Middle East. I was trained in international companies that manufacture testing machines and instruments, such as Instron, UK; Buehler, Germany; CEAST, Italy and Wilson Wolpert Instruments, Netherlands. My primary responsibilities included.

• Providing sales and technical support to the branch offices across Middle East.
• Acting as the channel for maintaining business relations between the company and the principals across Europe and Asia.
• Involving in many key million dirham projects in different governmental organizations across the Middle East.
• Involving in the development of after-sales support for the range of material testing products.
• Assisting in organizing Seminars in the region to increase the brand awareness of the testing products.

Some of my key achievements in Gulf Scientific Corporation included:

• Achieved highest sales figures for the Department in 2007-08.
• Helped the company receive an award from Instron, UK for being the best performing partner in the world for the year 2007-08.
• Played vital roles in establishing new business relationships with leading European companies (Buehler, Germany and Wilson Wolpert Instruments, Netherlands) to add new products to the portfolio.
• Played key roles in winning tenders for governmental institutions across the region.

SamTech ME provides Fleet Management Solutions involving Fleet and Personnel Tracking and Monitoring. I was hired into the company as an Electronics Engineer. Eventually was promoted to the post of Operations Supervisor, reporting directly to the CEO. My primary responsibilities and achievements included:

• Handling all the technical aspects of the system, from testing to implementation.
• Managing a team of Engineers and Technicians to test and implement the products efficiently.
• Adding new suppliers (from UK) to the Company’s portfolio.
• Improving the existing system to meet Customer requirements thereby, saving the company time and money from having to develop a new system.
• Successfully implementing the system for many high-profile government and private projects in the UAE.
• Was involved in Business Development and helped the Company establish partners in UAE and other GCC countries.