Digital Marketing - Group Head
Cibirix
Total years of experience :9 years, 6 Months
Suggesting communications solution to senior management and executing the corporate branding and the entire set of collaterals and Experience of handling crisis
•Understanding and identifying key placement opportunities of story pitches in mainline media publications and television.
•Executed press conferences, media interactions, project launches and worked and gave inputs on media plans, story ideas, press releases, Tracked media movements
•Monitoring competitors and industry in telecom industry.
• Demonstrated the ability to meet strict deadlines, performing as a team player as well as when given individual assignments
for the Quarterly Magazine ‘Acro Chronicle’ of the Institute
•Responsible for handling the Prospectus of the Institute, looking after its content, designing and editing
•Accountable to promote Acropolis as a brand on social networking sites
•Active member of the Women Cell formed in the Institute
•Keeping the record of all the news appearing of the Institute
Bharti Airtel
•Responsible for communication management and press relations for Bharti Airtel in Madhya Pradesh and Chhattisgarh
•Coordinated and executed the launch of Airtel 3G across Madhya Pradesh and Chattisgarh
•Worked on the various press conference and followed up with sustenance activities designated for each region by working closely with the local media
•Preparing and executing the PR communication for ‘Har Friend Zaruri Hai’ the new campaign of Bharti Airtel. Maximizing brand awareness and acquiring campaign support through integrated communication solutions.
•Generating exclusive coverages for Airtel Grand Prix of India 2011 (Formula 1) in media across Madhya Pradesh and Chhattisgarh
•Executed the entire communication and profiling for the CEO, Bharti Airtel, Madhya Pradesh and Chhattisgarh and identified talk points to project the company and its spokesperson as a thought leader in this sector
•Providing PR support during the new launches of products, technologies and providing them an overview of the competition and industry on a quarterly basis
•Tactical PR support during crises and secured positive coverage, changed public opinion leading to increased company-community harmony
•Promotion and publishing of various feature story / soft story into Media for Bharti Airtel in Madhya Pradesh and Chhattisgarh
•Promotion of Airtel DTH, its features and services aggressively into media
Other Clients:
•PR driven branding for Colors across MP and CG with features media
•PR driven branding for Tata Teleservices across MP and CG with corporate media
•PR driven branding for Samsung across MP and CG with corporate media
•Coordinator for PR agencies such as Genesis Burson Marsteller, Vaishnavi Corporate Communications (TATA Sons), Text 100, PR Pundit and exposure handling their key clients across Madhya Pradesh and Chhattisgarh.
•From Real Estate Sector
CREDAI Property Show, Silver springs, Shubham Residency, Aakriti Group from Bhopal, Excel Group
•From Education Sector
•Gupta Tutorials, PT Universe, Vaishnav Institute, Catalyser, Venkateshwar, Stratford Academy
•From Other Sectors
•Hotel Radisson, Samsung Electronics (M.P.&C.G.), Indore Maruti Suzuki Pvt. Ltd. (M.P.& C.G.), Rajpal Toyota, Rajpal Bajaj, Airen Automobiles, My Car, CHL Apollo Hospitals (M.P.& C.G.), Club Fox (Mumbai), HDFC Property Fair
MEDIA MONITORING
•Preparing reports for the client based on coverage that appears in electronic and print media and capturing editorial mileage received after important announcements / events, thereby identifying and highlighting the media interest in the clients business
Major Research Project on A Study of Fashion Brands on Social Networking Sites
•PR trainee at Matchbox Advertising, Indore
•Research Project on State Bank of Indore studying its overall awareness & customer satisfaction of both customers & non-customers in Indore under the supervision of Mr. JB Sahu
in
in