Richa Rajput

$4.4M+ P&L owned from day one. Built the marketing function from inception, establishing operating plans, KPI frameworks, budget governance, and executive reporting to founders and investors.

Generated $6.7M+ in marketing-attributed pipeline resulting in $2.8M closed won revenue aligning marketing strategy with revenue growth and business expansion goals.

Defined and executed B2B and B2C product launch go-to-market strategy, market positioning, competitive differentiation, customer acquisition, growth experimentation frameworks, and regional growth plans across US, EMEA and APAC markets for 4 key accounts - RNS Technology (Cybersecurity), Liquidity (Funding), Shephertz (Browse Anywhere & Safe Anywhere), Aura AI (Astro Tech App).

Lead the end-to-end website and intranet transformation, including information architecture, sitemap design, and user experience strategy.

Owned the end-to-end creative strategy and corporate brand identity across digital, print, events, social media, website, sales enablement collateral, and marketing assets, ensuring a consistent global brand experience across all customer touchpoints.

Drove integrated demand generation, performance marketing, account based marketing, and lifecycle marketing across Google, LinkedIn, Meta, YouTube, WhatsApp, Email, SMS,
and DSPs, using automation to accelerate pipeline velocity and improve CAC efficiency.

Secured $1.6M MDF funding & co-marketing investments through OEM partner programs, driving partner-led pipeline via event sponsorships & joint marketing campaigns.

Owned corporate PR, executive thought leadership, and brand communications across Gartner, Glassdoor, Clutch, and media, building credibility and visibility.

End-to-end Event Management including planning, marketing, execution, stakeholder coordination, vendor management, OEM sponsorships, customer giveaways, and post-event activities across MENA.

Built board-level marketing dashboards and pipeline contribution models tracking ROI, budget utilisation, and growth recommendations, presented monthly to leadership team.

15+ member marketing and SDR team led, with agency governance, resource planning, and cross-functional alignment across Sales, Product, and Customer Success.

• Owned international marketing strategy across US, EMEA, and APAC markets, partnering with executive leadership to support global growth, market expansion, customer acquisition, and revenue objectives.

• Managed a $2.5M+ annual marketing budget, leading annual planning cycles, forecasting, investment allocation, performance
reviews, and executive business reporting.

• Delivered 32% YoY growth in qualified pipeline and contributed to 53% revenue growth through integrated demand generation, lifecycle marketing, retention programs, and marketing automation initiatives.

• Led global brand strategy, corporate communications, content strategy, PR, thought leadership, and integrated marketing
programs across hospitality SaaS markets.

• Served as a strategic advisor to executive leadership, presenting monthly business reviews (MBRs), marketing forecasts, ROI analyses, growth opportunities, and expansion recommendations to CEO and investors.

• Led international event strategy & execution including executive roundtables, conferences, sponsorships, webinars, podcasts, and customer engagement programs designed to accelerate enterprise pipeline development.

• Built cross-functional alignment between Sales, Product, Customer Success, and Marketing teams to improve conversion rates, customer retention, and revenue performance across international markets.

Drove 3x growth in app installs through performance marketing, paid social, DSP campaigns, celebrity and influencer marketing campaigns and PR; reduced CAC by 37% and increased Customer LTV by 20% through optimised SEM, paid social funnels, ASO and automated re-engagement journeys

Owned full-stack mobile and digital marketing: app marketing, SEO, ASO, social media marketing, Telegram community management, email marketing, WhatsApp and SMS campaigns, customer review generation and community events to drive brand trust and organic growth.

Executed large-scale outdoor advertising campaigns across metro stations, airports, billboards and hoardings; secured and managed high-visibility brand sponsorships including IPL and ICC Cricket World Cup; drove brand partnerships and flyover advertising to build mass brand awareness across key markets.

• Led product marketing and GTM strategy for 3 B2B SaaS products driving 40% enterprise pipeline growth through ABM, CXO webinars, LinkedIn Ads and Google Ads via agency partners; grew organic traffic by 60% through SEO and full content marketing overhaul.
• Owned branding, corporate communications, PR, event sponsorships and sales enablement collateral across Indias technology ecosystem; led marketing team, agencies and external vendors.

550K+ qualified leads generated and 280K+ social media followers added through integrated campaigns spanning Google Ads, Meta Ads, SEO, content marketing, email,
SMS, and live events.

Created and managed marketing content across websites, landing pages, blogs, PR articles, and videos; owned full-cycle event marketing from brand identity through on ground execution.

Executed integrated digital and print marketing campaigns for academic books and journals spanning website management, SEO, email marketing, social media marketing, Google Ads and print collateral including catalogues, brochures and flyers. Built
foundational expertise in demand generation, content marketing and brand communications.