Richa Sarkar

Developed & executed GTM strategies to drive market expansion, optimize sales processes, & increase revenue growth.
Launched scalable sales processes reducing sales cycle time by 20%.
Spearheaded territory planning & segmentation, boosting market penetration by 15%.
Built & maintained data-driven dashboards to monitor sales performance, providing actionable insights that drove a 12% improvement in productivity.

Led annual planning (TP & FP) by driving the development of OKRs, conducting Quarterly Business Reviews (QBRs), & executing strategic deep dives, ensuring 100% alignment with business
objectives, & driving 15% year-over-year growth.
Implemented automated systems to enhance the accuracy of sales forecasting models, improving predictability by 10%, & enabling more data-driven decisions.
Established business cadences with local leadership to prioritize & address strategic initiatives, boosting operational efficiency, while spearheading the competitive seller enablement program in India,
driving an 8% increase in seller productivity through cross-functional collaboration.
Supported sales teams with clean revenue attribution, strategic revenue collaboration, & ensured 100% Salesforce mapping hygiene, enhancing reporting accuracy.
Automated end-of-quarter (EoQ) commission adjustments & reconciliation processes for the APAC market, reducing manual effort by 95%, & improving accuracy.
Generated competitive intelligence & actionable insights that strengthened customer-centric strategies, driving improvement in seller performance, & an increase in deal conversion rates.