Campaign Specialist
Property Shop Investment
Total years of experience :11 years, 11 Months
• The Campaigns specialist - Media Buyer will devise and execute the overall digital strategy on all the social media platforms to allow the business to generate leads.
• Participating in media planning to identify target audiences and craft effective campaigns.
• A clear understanding and hands on experience of digital marketing channels, techniques & tools including PPC, SEO, Social Media, Email Marketing, Affiliates & Google Analytics
• Streamline company materials and campaigns to ensure a consistent and concise message.
• Create, deliver and edit marketing materials and advertising campaigns that are effective and timely.
• Monitoring the progress of the campaign's budget to ensure it is being used effectively.
• Support the company and agent by tracking incoming leads/prospects so marketing campaigns can be adjusted accordingly to help ensure company growth.
• Creating a digital marketing strategy that takes into account all aspects of online marketing, including SEO, SEM, social media (Snapchat, TikTok, Instagram and Facebook).
• Monitoring the performance of digital marketing campaigns to identify opportunities for improvement.
• Conducting research on new marketing techniques and technologies for possible implementation by the company.
• Reviewing online analytics reports to identify opportunities to improve campaign performance.
• Supported colleagues with PC related issues.
• Leading the complete marketing strategy of the company, encompassing
suggested budgets and ROI on marketing campaigns.
• Designing and executing digital marketing platforms and strategies in alignment with company goals.
• Managing marketing campaigns to promote our products and services.
• Enhancing lead nurturing processes and marketing automation through content and social media.
• Engaging in marketing promotions to amplify the company's presence across relevant platforms.
• Formulating a comprehensive marketing strategy to strengthen the company brand.
• Analyzing critical metrics influencing our website traffic, target audience, and consumer behavior.
• Marketing properties through CRM to Local and international portals, including related Languages and social networks.
• Was required to compile and present regular reports on marketing metrics, lead generation success, budget allocation, and ROI of various marketing campaigns.
• Work closely with both the CEO and Chairman, providing them with insights and recommendations.
• Supported colleagues with PC related issues.
• Follow and implement PPC best practices and processes for PPC campaign.
• Help with Keyword Research for blog post to make sure they rank on the first page of Google.
Help with the SEO Strategy for Allsopp & Allsopp with using keywords and best practices of SEO to help rank against our competition.
• Develop a trusted advisor relationship with key client stakeholders and executives.
• Ensure the timely and successful delivery of our solutions according to Allsopp & Allsopp specific needs and objectives.
• Analyze the market and complete necessary research in order to offer solutions to Allsopp & Allsopp that help them fulfil their business goals and achieve their objectives.
• Supported colleagues with PC related issues
• Build a rapport with clients and maintain strong relations with them throughout the
duration of their contracts.
• Follow and implement PPC best practices and processes as per the company’s Standard Operating Procedures to ensure the successful delivery and outcome of each Campaign.
• Develop a trusted advisor relationship with key client stakeholders and executives.
• Ensure the timely and successful delivery of our solutions according to our client’s specific needs and objectives.
• Analyze the market and complete necessary research in order to offer solutions to clients that help them fulfil their business goals and achieve their objectives.
• Communicate clearly with the clients about the progress of their Digital Marketing Campaigns via weekly, monthly & quarterly reports.
• Prepare and deliver presentations to clients based upon data retrieved.
• Pro-actively approach existing clients to discuss the renewal of their contracts prior to expiry.
• Explore opportunities for new business and upsell/cross-sell additional services that we offer.
• Supported colleagues with PC related issues.
• Working with senior stakeholders (Company Directors) to collate their requirements and developed a digital strategy to implement throughout the company.
• Developed a learning agenda and lead the staff through use of Google Toolsets and Products, ensuring that learnings were adopted and shared out to relevant parties around the company.
• Developing paid search campaigns (PPC), such as commercial property launches, including keyword research, management and optimization, bid adjustments, Adcopy creation and search term reporting.
• Create a digital Search Engine Optimisation (SEO) strategy for the website, co - ordinate updates and enhancements to the website together with the web developer.
• Create a digital Email strategy for the brokers, introducing templates and mail distributions lists. Introduced the concept of a weekly newsletter and facilitate the distribution to all clients.
• Manage the budget for PPC, to align with digital strategy and ensuring that all campaigns are fully funded and delivered on time.
• Weekly Reporting - updates for executives including:
o Effectiveness of PPC campaigns
o SEO analysis
o Email activity
• Single point of contact for IT issues within the company. Basic troubleshooting and remediation for PC, network and printing related issues. Coordination with 3rd part 2nd line support affecting configuration and software updates or reinstallation.
• Working with Head of Paid Search and Head of Search Engine Optimization (SEO) to implement digital strategy for clients.
• Consult with the client to understand their requirements, and developing a digital strategy to implement.
• Training up of staff with regards to know how Google products work and how to use Google products.
• Training up of staff with regards in how SEO can benefit the websites and implement a digital strategy for clients.
• Call and sell clients the benefits of the services we offer such as Paid Search and Search Engine Optimization.
• Creating and running the client campaigns, with an emphasis on report generation and analysis.
• Co - ordination with web designer with look and feel of websites.
• Working on Paid search campaigns (PPC) for various clients that we have.
• Doing keyword research, management and optimization (include bid adjustments and search term reports).
• Adcopy creation and optimization for client’s campaign.
• Doing campaign optimization for client’s campaign.
• Handling client’s budget and handling cost management of client’s campaign.
• Understanding of how to meet a client’s targets (KPIs).
• Creation and expansion of accounts, campaigns and adgroups.
• Working knowledge of Google Analytics. Installing Google Analytics on the website and checking the data is been tracked and try and use that data for the paid search campaigns.
• Working with campaign managers with day-to-day campaign tasks. Keyword research, management and optimization (include bid adjustments and search term reports).
• Adcopy creation and optimization (A/B testing).
• Campaign optimization (search and display).
• Banner uploads & optimization (A/B testing).
• Reporting and analysis to better help client understand their campaigns.
• Budget and costing management of client’s campaigns.
• Understanding of how to meet a client’s targets (KPIs).
• Creation and expansion of accounts, campaigns and adgroups.
• Staying in-the-know with industry knowledge.
• Responsibilities are to make sure reps stay focused on branding and selling the product.
• Making sure reps are getting paid by clients by invoicing clients and making sure reps debt control doesn’t get out of control.
• Responsibilities included repping and distribution of product. Here my focus is as a successful client liaison, building strong relationships through effective communication and management.
• Branding of the product through client interactions and social media forums.
• Management of social media accounts such as Facebook and growing the social media likes through our Facebook page. Also, to respond to the queries and complaints on the social media platforms.
• Marketing incentives management within the bar and the company. Overseeing promotional campaigns for the brand such as promotions.
• Recruiting individuals to help with promotions.
• Administrative duties, including invoicing and statement creation as well as debt collections by using an excel format spreadsheets
• Worked as a deckhand on the super yachts in Antibes France.
• This was a 3 Month role starting as a Search Engine Optimisation Internship, which included trouble shooting issues on the website using basic java and applying a standardised rating to each site.
• Management of paid search accounts clients such as Clinique, Estee Lauder, Bobbi Brown, Red Bull and Famous Grouse.
• Duties involved, but not limited to, 2nd level support to Isobar. Reformatting of adverts on different website such as Google, domain registry and i.p. proxy allocations allocation of media spends.
• Client liaison, responsible for building strong relationships built on good communication.