Marketing & Communication Manager
UCA / United Cooperative Assurance
Total years of experience :37 years, 6 Months
Responsibility:
• Responsible for planning development and implementation of all the Organization’s marketing strategies, marketing communications, and public relations activities, both external and internal
• Oversees development and implementation of support materials and services for chapters in the area of marketing communications and public relations
• Directs the efforts of the marketing, communications and public relations staff and coordinates at the strategic and tactical levels with the other functions of the Organization
• Work collaboratively with a diverse staff team to create and manage cross-organizational, integrated marketing strategies
• Coordinate communications projects with vendors and contractors for the development and production of educational event promotional materials, web site production and other collateral
• Provide writing and editing support for all outbound member communication including all promotional materials, website content, a monthly newsletter and the annual report
• Assist in developing new revenue sources through supplier membership, exhibits and sponsorships
• Serve as internal liaison to the meetings department and other staff resources
• Review and edit existing promotional materials for marketing effectiveness, cross-selling implications and adherence to brand guidelines
• Responsible for creating, implementing and measuring the success of a comprehensive marketing, communications and public relations program that will enhance the Organization’s image and position within the marketplace, the general public, and facilitate internal and external communications
• Coordinate media interest in the Organization and ensure regular contact with target media and appropriate response to media requests
• Developed and implement the new corporate identity & ensure the appearance consistency of all organization print and electronic materials such as letterhead, use of logo, brochures, etc
• Handling all ATL, BTL, & Online activities in addition to arranging for media campaigns
• Ensure the implementation of the new CI across all corridors within the organization
• Ensure that the Organization regularly conducts relevant market research and coordinate and oversee this activity. Monitor trends
• Leads projects as assigned from handling the Call Centre, Customer Support, Customer Service, Complaints and recently the newly established Archiving System
• Develop, recommend and responsible for the short and long term plans & budgets for the marketing, communication and public relations programs and activities. Monitor progress, assure adherence and evaluate performance
Skills:
• Strong consumer and product awareness
• Good organizational and planning skills
• Excellent written and verbal communication
• The ability to work on multiple projects at one time
• The ability to work under pressure and to deadlines
• Good attention to detail and accuracy
• Strong IT skills
• Good knowledge of marketing techniques
• Self motivation
• The ability to be a team player
• Good creative skills
Overseeing Marketing, Sales and Customer Relation Divisions. Prospect for potential new clients and turn this into increased business, Research and build relationships with new clients, Set up meetings between client decision makers and company’s practice leaders/Principals, Plan approaches and pitches & Present new products and services and enhance existing relationships.
A logistic arm for the giant holdings: Zahid Group & Saudi Bin Laden Group
Planning Business Development, Sales and Product Strategy. Managing Marketing & Sales. Developing Footprint & Capability for New Business in the Middle East, North Africa & GCC.
In May 2010 moved to take over Wared Syria General Manager Role. Responsibility to develop operations making it a profit center. Responsibilities included:
- Stock, transportation, control of legislation, costing and environmental pressures. These responsibilities varied depending on the specific role within Distribution Management, but in each role there was constant liaising between all parts of a supply chain
- Monitor the quality and efficiency of goods storage and transportation
- The coordination of an order cycle and the efficient allocation of staff resources in addition to prioritization according to data analysis of personnel performance
- Implement health and safety standards whilst motivating and training a staff team, setting achievable objectives and managing all projects
- Effectively plan projects and use any specialist knowledge to contribute to consultancy services
- Plan and manage the movement of freight and coordinate with suppliers and distributers to ensure smooth transition
- Ensure high level communication skills, focusing on the communication between different parties and ensuring good customer satisfaction
- Organizing the entire Supply Chain and effectively communicate with department supervisors to ensure smooth operation
- Keep a close eye on the transportation and warehousing to monitor the flow of goods, systems of inventories, delivery times, costs and personnel management
- Accountable for developing and securing revenue and market share
- Improving business development processes for specific services and products with strong sales engagements
- Assist with responses to Requests for Proposals (RFP’s), preparing presentations and monitoring sales leads and responses
- Develop and implement sales plans and sales campaigns to take advantage of market opportunities
- Prepare annual budgets and monthly management reports
- Build strategic relationships with key contacts within customer organizations to understand opportunities for creating value
- Capitalize on value creation opportunities by working closely with the sales and operations management team to develop creative workable solutions to customer needs
- Facilitate cross-selling opportunities to increase revenue and leverage relationships in order to better penetrate the market
- Facilitate regular meetings with clients and relevant operations staff to evaluate performance and receive updates from clients on challenges and future plans
- Provide marketing support and knowledge within the company for all products and services
In Charge of Home Entertaiment Division, Handling All Distribution Channel Kingdom Wide in Addition To The Wholesale Business.
A logistic arm for Saudi Oger Group
In addition to the sales and marketing responsibility, took in charge for the Group organic growth plus acquisitions.
Delivered several training sessions about Sales Technique to the Sales Force across the 11 Branches in GCC, North Africa & ME, 54 Sales Force Including Officers in Charge & Managers with 47 Million Dollars Sales Value. Accountable for Sales & Marketing with regards to:
- Profitable sales
- Indirect marketing and brand awareness
- Public relationship
Key Responsibilities:
- Sales
o Establish and manage a sales team
o Set, agree and achieve budgets with direct reporting manager
o Sales negotiations
o Costing & Pricing
o Public relationship
o Article and case study writing
- Marketing
o Market research
o Pricing
o Service offering
o Competition Overview
o New services / product / opportunities
o International trends
Managing Twenty Seven Full Time Employees. My Main Daily Task was to Handle Strategic Performance of All Lines of Insurance, Private Banking, Risk Management & Tactical Marketing Strategies.
Among the projects handled are the following:
1- Successfully Managed & Recruited for Business Start-Ups on Behalf of the American Underwriters Group. We Also Handled Periods of Rapid, Sustained Corporate Growth which Added to Eighteen Years of Management Experience.
2- Handled a Sales Project for Secured Private Banking Accounts of B.S.I, Geneva for VIP Clients.
3- Promoting and Marketing on Behalf of Free Born Holding Limited Sharjah. Private Charters for Hajj and Umra Period Specially Oriented to the Islamic Countries and Communities Through Travel Agencies Located in The Western Countries and Through the Foreign and Specialized Ministry for Hajj & Omra in the Islamic Countries. ( Nigeria 16 000 Person, Ivory Coast 6 500 Person, Komor Islands 7 200 Person, Libya 10 000 Person, Iran 12 000, Afghanistan 4 000, Liberia 5 000, Germany 7000 Person, and the United States 7 500 Person).
4- As Al Insan for Advertising K.S.A is the exclusive Marketing Arm for the Islamic Solidarity Games Taking Place in K.S.A, We had the chance to launch and market successfully the mentioned project in an extremely short time. Collecting 47 Million Saudi Riyal Value Of Sponsorship.
These games are similar to the Olympic Games. It is attended by high ranking officials. Fifty Six Islamic countries were represented in these games.
5- Launching Different Strategies Pertaining to the Different Types of Magazines Issued by the Group in Order to reach One Million Saudi Riyal Revenue Per Month. (Alam Hawa', Mal w A'Amal, Top Cars, Lamsa & Sohat w Jamal) owned by Khashrami Media House K.S.A
Successfully launched and marketed Berytus products in Kesrouan, Jbeil and areas of North Lebanon. I also managed and trained a team of administration and field force members who covered all the areas mentioned above.
Extensive involvement in managing client relationships at all levels.
Licensed in Applied Sciences & Management . Additional Courses in Psychology , Marketing & Finance .