RIDWAN OKEOYO

• Created a lead generation platform focused on delivering high-quality prospects for businesses.
• Implemented data-driven SEM and SEO campaigns to attract, nurture, and convert leads.
• Built marketing funnels that consistently transform traffic into revenue-generating customers.
• Optimized campaign performance using analytics and continuous testing.

• Founded and scaled an electronics and gadget retail brand focused on delivering quality devices and tech
accessories to a growing customer base.
• Developed and executed data-driven sales and marketing strategies that increased product visibility, customer
acquisition, and repeat purchases.
• Managed end-to-end business operations including product sourcing, pricing strategy, inventory management,
and customer experience.
• Built and optimized both online and offline sales channels, improving accessibility and revenue generation.
• Leveraged digital marketing (SEO, social media, and paid ads) to drive targeted traffic and convert prospects into
paying customers.
• Established a strong brand presence through content-driven promotions, product campaigns, and customer
engagement strategies.
• Analyzed sales and customer data to refine offerings, improve conversion rates, and maximize profitability.

• Managed website content strategy to improve user engagement and search visibility.
• Produced and optimized web content aligned with SEO best practices.
• Collaborated with creative and marketing teams to ensure consistent brand messaging.
• Increased website effectiveness through structured content and performance tracking.