ريما النخالة

Leading Data Science as a service (DSaaS) Practice at Reprise, servicing direct clients and Internal agencies within IPG. Conducting data consultancy and implementation services on data collection, wrangling, clustering, attribution, simulation, and prediction.

Developed an audience management product that follows a proprietary methodology, to revolutionize consumer-centric strategies. By harmonizing soiled sources of data, incorporating ML algorithms to gain a deeper understanding of consumer journeys.

An integral part of the task force team building Mediabrands's data lake on GCP with over 100 data connections available with a goal to simplify the data science process.

A champion for data governance and data privacy policy in compliance with GDPR, CCPA.

Leading Data Science as a service (DSaaS) Practice at Reprise, servicing direct clients and Internal agencies within IPG. Conducting data consultancy and implementation services on data collection, wrangling, clustering, attribution, simulation, and prediction.

Developed an audience management product that follows a proprietary methodology, to revolutionize consumer-centric strategies. By harmonizing soiled sources of data, incorporating ML algorithms to gain a deeper understanding of consumer journeys.

An integral part of the task force team building Mediabrands's data lake on GCP with over 100 data connections available with a goal to simplify the data science process.

A champion for data governance and data privacy policy in compliance with GDPR, CCPA.

Held three roles at UM with growing responsibilities, mentored 10+ team members in the Dubai office
2016 - 2018 Head of Digital. Transformed the agency's digital product into data-driven offering through programmatic and
performance media. Increasing digital budgets to 40% of overall media spend
2015 - 2016 Digital director on Reckitt Benckiser. Directed the processes and account transitioning strategy. Established ways of
working and increased the digital budget by 90% vs 2014
2013 - 2015 Associate digital director on L'Oreal Middle East. Guided digital activities, transformed the make up brands to 100%
digital and drove the analytics and programmatic agenda in alignment with L'Oreal global direction

Managing media planning/ client servicing for several brands in KSA in different industries, including but not limited to Mobily, Kia - Aljabr automotive, Microsoft Saudi, Nas air and Al Muhaidib Foods

Managing all day-to-day planning/client service activity
Provide media planning recommendations internally and directly to the clients

Oversee preparation of media plans and other deliverables, and supervises media plan implementation

Maintain relationships and negotiate partnerships with publishers.

Worked closely with clients throughout entire campaigns to maintain performance and resolve any performance issues.

Transferring the knowledge and training media planners

As a digital planner I have worked on major brands in KSA in different industries, including but not limited to Mobily Telecom, Bank El Bilad, Sony Saudi, Tawuniya Insurance, Savola Group.

My day-to-day tasks involved:

Maintain media budgets and media spend summaries.
Worked closely with clients throughout entire campaign to maintain performance and resolve any performance issues.
Researching the Internet for potential sites and coordinate with the media buyers’ team for new contracts opportunities.
Develop targeted ad campaigns, planning & placement processes, tracking & analysis; optimization tactics enhanced performance.

As a web development manager, I was leading and managing team of web developers, graphic designers and content advisers to develop ministry web presence for internal and external portals using Microsoft technologies.

My responsibilities were:

 Meeting clients from ministry sectors for projects requirement gathering.
 Maintain user experience in designing and implementing websites.
 Project scheduling, time and resource allocation, scheduling tasks, monitoring and controlling the project throughout its life cycle.
 QA, testing & code review for all developers.
 Assist Developers Team in using Microsoft Technology MS Visual Studio .NET 2005, SQL Server 2005
 Contribution in RFP's technical writing for ministry projects.

I was in of charge of handling web development projects in terms of Setup meetings with clients to collect technical requirements, project analysis, documentation and management, Database analysis and design Schemes.

I was also in charge of handling Search engine optimization projects, coordinating the execution of online media buys and Manage overall campaign delivery,
Identifying unique promotional/sponsorship opportunities, QA all creative/ad placements, and resolve problems as there are identified, Coordinate campaign interim and final client reporting using in-house developed campaign management system to track and execute online campaigns.