Marketing Manager
Reed Exhibitions
Total years of experience :17 years, 7 Months
• Managing all marketing aspects for 6 exhibitions
• Developed re-branding strategy for ISNR Abu Dhabi and increased event attendees by 18%
• Marketing implementation increased Airport Show 2012 visitors by 40% and 2013 by an additional 21%
• Digital marketing strategy improved web traffic to Airport Show site by 300%
• Digital marketing strategy improved web traffic to Aluminum Middle East by 200%
• Results were also evident in the 50% increase in online registration
• Reformatted complete communication & marketing strategy for all exhibitions under my care
• Managed and supervised implementation of marketing strategy across the board
• Aligned Mar-Comms with exhibition goals and event KPIs
• Strengthened media network for exhibitions
• Set Airport Show marketing strategy which introduced my company to new techniques that generated high ROI and limited budget expenditure to 25% of total allocated
• Developed new data capture techniques
• Analyzed cumulative data research and redefined metrics with data team which resulted in optimized & effective communication to target audience (Ex-Prom / Vis-Prom)
• Collaborated on the development of brand guidelines for TwoFour54
• Managed advertising campaign for Abu Dhabi Artshow
• Managed regional advertising campaigns
• Managed client relations and developed communication processes for optimal results
• Aligned marketing & advertising campaigns with clients’ overall communication strategy and brand positioning for:
• Abu Dhabi Tourism Authority
• TwoFour 54
• Abu Dhabi Airport Company
• TDIC - culture department (Guggenheim Museum, Abu Dhabi Artshow)
• Developing and nurturing Client/Agency relationship
• Handled a wide range of assignments, projects and clients with a high degree of success and independence for: ABB Group - Abu Dhabi Municipality - Al Qudra International - Al Nahdi Real Estate - Al Ain Air Show - Al Salam Street Projects - Emirates Post - Qlink Transport - Q for Credit Rating and Collection.
• Developed and managed projects, including implementation plans, evaluation mechanisms, staffing, budgets and timelines
Independently handled several small accounts performing much of the day-to-day work with assistance from both more junior and more senior staff as appropriate
• Acted as client’s primary day-to-day contact on projects, or smaller accounts
• Developed presentations for clients relative to project management/programme status
• Identified and secured help on emerging account problems
• Increased revenue from Abu Dhabi Municipality account by 200%
• Won & managed Al Salam Street Project budgeted at over AED 2 million
Worked with Sales Director on implementation of strategy and business development on the following portfolios for conference sales:
• National Bank of Australia
• Vic Roads
• University of New South Whales
• Bureau of Meteorology - Virgin (Airways)
• Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organizations
• Communicating with target audiences and managing customer relationships
• Managing the production of marketing materials, including leaflets, posters, flyers, newsletters and e-newsletters
• Maintaining and updating customer databases;
• Organizing and attending events
• Contributing to, and developing, marketing plans and strategies;