Rishabh Grovver

• Spearheaded the national launch campaign for Sony BRAVIA 98 flagship product, building an end-to-end 360°
media strategy across TV, digital, OOH, and print.
• Planned and executed Sony BRAVIAs Special Partner association with JioHotstars Special Ops 2, driving premium
visibility through targeted streaming activations.
• Managed cross-platform digital buying across Meta, DV360, YouTube, and programmatic display — optimising
budget pacing and audience targeting.
• Built data-driven audience segmentation strategies to tailor messaging across funnel stages, lifting upper-funnel
brand consideration.
• Collaborated with creative and digital agency partners to ensure consistent brand experience across consumer
touchpoints.

JLR (Jaguar Land
• Conducted audience research via SimilarWeb, Comscore, and Omni to identify target demographics and media
consumption patterns.
• Developed comprehensive media plans aligned with JLRs brand positioning and commercial KPIs.
• Designed performance-based lead generation campaigns, optimising channel mix and budget allocation.

• Led Annual Operations Planning, aligning media investments with client business objectives.
• Built integrated 360° marketing plans across digital, social, TV, print, and OOH for a dedicated client portfolio.
• Developed media strategy pitch decks that contributed to new business wins and client retention.

Promoted to Business Manager, 2023
• Supported integrated media planning across client accounts with a data-led, audience-first approach.
• Conducted audience analysis and market research using SimilarWeb and Comscore to inform planning.
• Coordinated with vendors, creative, and PR agencies for seamless campaign execution.

• Developed marketing campaigns and business plans to drive brand awareness, lead generation, and strategic
brand alliances.

• Conducted market research and managed marketing budgets to support sales lead generation and infrastructure
project promotion.