SENIOR MANAGER VISUAL MERCHANDISING
Apparel Group
Total des années d'expérience :11 years, 2 Mois
# Leading Gulf Countries, team of 30+ Area & Store VMs, 45+ Stores & E-com/Social Media visibility.
# Reporting to Brand GM, close coordination with Brand manager, operations & principle s global office.
# Development and implementation of complete VM strategies to setup and design the brand VM standards across the offline & online touch points
# Working closely with Brand GM & Manager to plan the new store launches and coordinating with projects for all the current and upcoming shops.
# Involved with everything from strategy, planning, budgeting, design, concept development and implementation of innovative and compelling customer friendly retail space within the stores, exhibitions, road shows & Kiosk.
# Evolve Visual Merchandising guidelines and approaches to enhance customer navigation, shopability, and overall retail engagement and experience.
# Provide planograms for all merchandising updates, including Campaign Directives and Floor Set Directives. # Lead and guide the regional vm & store team in delivering agreed corporate visual policies, guidelines and standards in order to ensure a consistent Brand identity and maximize commerciality for current & upcoming stores.
# Closely working with vendors and brand vendors to guide them on developing branding and fixtures to be occupied in current and new stores & Trainings for regional operations, stores & VM team members.
# Regular store visits and sharing feedback with regional retail team for consistent and uniform store standards.
Objective: Development and implementation of effective creative display
standards and methods, creating a world class visually stunning window and in-
store retail environment. Ensure that all creative implementations compliment
the visual merchandising/product presentation guidelines so that the two are
commercially balanced and working in harmony, in line with the overall
company objectives
# Responsible to lead and guide the visual team in delivering agreed corporate
visual policies, guidelines and standards in order to ensure a consistent Brand
identity and maximize sales opportunities.
# Involved with everything from design, concept development and
implementation of innovative and compelling displays.
# Creation and design innovative ways to enliven the stores and bring the
brands to life.
# Provide leadership and direction to your regional visual team and ensure that
the company’s strategies are well reflected in all visual presentation.
# Talking to principles in US and bringing the display standards activation to the
stores and training other team members to maintain the same.
# Closely working with vendors and brands to guide them on developing
brandings and fixtures to be occupied in Toys R Us stores.
# Plan, develop and creation of innovative Visual Merchandising seasonal
window & focal concepts
# Conducts market research/audit/monitor competitors and understand the
latest trends in terms of window display technique, colors, theme and props
and preparing mood boards with detailed design inspiration for final concept
and presenting it to the management
# Creating the mock window for major promos and showcasing them to
Operation & Marketing team for final sign off
# Developing detailed Visual Merchandising guidelines containing artwork and
real photo proofs of display done in mock shop for windows, focal point, In-
store seasonal planograms, effective navigation plan & circulate it further to
territory VM heads and operations for the launching of displays in their
respective territories
# Bring out an innovation, excitement and retail theater to in-store wall
graphics & interim window implementations for Apparel, Baby basics, NF
# Planning of the visual merchandising in terms of merchandise through
effective planogram and convenient plans.
# Creating training manuals for retail and Vm team to create harmony across
the chain by implementing it with physical practices at store with regional and
store team.
# Regular store visits for the check on quality visual merchandising setups and
giving feedback on loopholes if any and how to avoid them in upcoming events.
# Getting the re-design of POS through graphic designers to add newness and
consistency across the stores.
# Taking practical trainings of regional vms on upto the mark mannequin styling
as per current trends in market.
# Central ordering of VM material through suppliers by getting three
quotations, price check and taking approval for raising purchase orders from
finance and sharing it with supplier for final production.
# Create & execute visual standards with little or no directions.
# Maintain & present visual displays to management.
# Be confident in reacting to sales reports & adapting product & categories effectively.
# Dressing windows, conducting floor plans.
# Training & supporting other VM team members.
# Regular store visits & sharing feedback with retail manager & store VMs for consistent brand guideline displays.
# Coming up with creative initiatives to enhance the store atriums with thematic execution & making sure to have the quality implementation across the chain.
# Leading the mannequin stylist & graphic designer by giving them briefing on upcoming seasonal launch for creative artworks & mannequin styling guide.
Regular store visits and sharing feedback with retail manager and store vms
for consistent brand guideline displays
# Coming up with creative initiatives to enhance the store atriums with
thematic execution and making sure to have the quality implementation across
the chain
# Leading the mannequin stylist and graphic designer by giving them briefing on
upcoming seasonal launch for creative artworks and mannequin styling guide
# Execution of visual merchandising standards
# Creative execution of standards of merchandise presentation and feature
display as per manual
# Preparation and installation of signage and ticketing standards as per
company norms
# Responsible for budget and event calendar
# Control and making sure the display expenses within budget
# Management of capex material
# Creative execution of visual merchandising events and campaigns
# Responsible for supporting marketing
# Understanding the brand guidelines for the company
# Purchase and installation of visual graphics
# Execution and Monitoring of marketing events
# Responsible for support for buying and merchandising/ store planning
# Execution and monitoring of merchandise promotion
# Assurance of store layouts as per store planning
# Installations of SOH materials
# Create visually appealing displays inside and outside of a store to draw in
business, showcase items, introduce new items.
# Create a positive store image and increase revenues
# Built attractive displays and dissemble them
# Designing, ordering printed signage, hang up signs, from ceiling
# Devise, implement and execute effective merchandising strategies
# Formulate striking marketing and advertising strategies, organize fashion
show, discount sales and other gimmicks to attract more store customers
# Pre and post opening and taking care of all the vm elements placed properly
and secured
# Support Activities, Communication and Coordination;
Promotional support to marketing, Planning and
support to projects. Display and inventory guidelines
for retail. Assist and ideate/implement internal
activities. (Events, Functions, Annual Awards, Business/
Franchisee/ Distributors meets), and external activities
(Advertising medium newspaper, Brochures, Leaflets,
Hoardings, Kiosks, Ideations, for agencies
# Creative in developed various design collections
Certified in Fabric Design and Development as a Trainee/Intern
DURATION; 20 days
EXPOSURE; Visited the plant and seen poly viscose,
poly wool, and silk units and submitted the project on
Textile pattern for Design and Development.
The curriculum focuses on management, marketing, and sales of fashion garments and accessories and prepares to work in the fast-paced fashion sector. New product creation and branding, fashion buying and retailing, multi-channel sales, international marketing, and product management are among the topics covered in the courses. This curriculum combines visual merchandising abilities with colour theory and trend forecasting to provide a vibrant, hands-on approach to the business side of fashion. It also includes training in integrated marketing communication and social media brand management, as well as the constantly developing promotional and sustainable side of fashion. #Trend Analysis #Product Knowledge #Sustainable Fashion Retail Management #Retail Buying #Wholesale Sales #Issues in Fashion Industry and Strategic Analysis #Innovative Fashion Promotion #Visual Merchandising and Display #Marketing Fundamentals #Computer Analytics #Industry Seminar
Design Fundamentals Online certification
Activities and Societies: • Won Back to Back 1st Prize in two consecutive years in “Fashion Show” 2007 for Dhoom 2 & Rainbow Round organized by N.I.F.D., Indore (2006 & 2007) • Won prizes in Dance Competition & Performed in various activities in College. • Rewarded for Fashion Sketching Competition by The Apparel Training & Design Center at Indore. • Participated as a Counselor for INIFD in ‘Career Fair’ 2006 & 2007 organized by Radio Mirchi, and leading news papers Dainik Bhaskar & Nai Duniya. ACADEMIC VISITS : - Various Dyeing & Printing Units situated at Bhairavgarh near Ujjain which is know place for the skillful art of Dyeing as well as Printing. - Various Power Loom Mills in Industrial Centre at Ujjain (MP). - Indira Export House, Rau (M.P.) for Garment Production from Basics to the Dispatch. - Shivalik Apparels for manufacturing of Denim Cloths for Market (International & Domestic) - Pratibha Syntax, Pithampur, for garment production from basics to the dispatch.
