Acting CEO
PATC Co
Total des années d'expérience :22 years, 10 Mois
Rehabilitation PATCo according to Saudi Electric company standards
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Formulate goals and objectives.
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Stabilize communication with Stakeholder.
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Budgeting and plan Execution.
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Capacity planning approval
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Control PATCo liabilities and enhance the long-term assets
Frame strategic directions to streamline sales & marketing operations to drive top-line and bottom-line growth targets as per set key performance indices.
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Establish and implement policies, and operating procedures as per assigned targets in line with set key performance indicators.
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Create and monitor entire spectrum of marketing campaigns, as well as improve and develop new strategy & roll out global marketing campaigns.
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Formulate and redefine marketing strategies for new & existing brands/products to improve brand visibility & attain corporate goals.
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Devise strategic plans to orchestrate and develop the company's sales and marketing functions.
EDUCATION
Bachelor of Science - Industrial Management: Marketing, King Fahd University of Petroleum & Minerals, Dhahran KSA, 2002 TRAINING
Digital Marketing, Riyadh KSA
Strategic Selling, Riyadh KSA
Account Management Plans
ITC Workshop, Riyadh KSA
Leadership for New Managers, EuroMaTech, Dubai UAE
Marketing for Better Results, Meirc, Dubai UAE
Initial Sales Skills, Dubai UAE
Customer Service & Selling Skills, Etisalat Academy, Dubai UAE
Intensive Training Program in Supplementary Services & Value Added Services, Mobily
Communication Skills, IIR, Dubai UAE
The 7 Habits of Highly Effective People, Franklin Covey, Riyadh KSA
Performance Management, ACE, Riyadh KSA
Finance for Non-Finance, ACE, Riyadh KSA PERSONAL DETAILS
Nationality: Saudi Arabia
Languages: English, Arabic
Habits: Digital Transformation, AI, PMP subjects or books and Digital Marketing tools
Traveling and Riding bikes
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Direct and oversee the company marketing function to identify and develop new customers for products and services.
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Research and develop strategies and plan to identify marketing opportunities, direct marketing, and new project development.
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Develop and manage sales and marketing budgets, and oversee the development and management of internal operating budgets.
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Plan and coordinate public affairs, and communications efforts, to include public relations and community outreach.
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Responsible to directly manage major and critical developing client accounts, and coordinate the management of all other accounts.
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Deftly participate in the development of new project proposals and acquire new sales orders for projects in various industries.
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Supervise the planning and development of company marketing and communications materials.
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Represent the company at various community and business meetings to promote the company.
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Supervise the preparation, issuance, and delivery of sales materials, exhibits, and promotion programs.
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Promote positive relations with partners, vendors, and distributors.
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Recommend and administer policies and procedures to enhance operations.
Highlights:
• Created and executed the marketing plan for re-launch of the Lazeez app.
• Executed a consultancy assignment for business development for GulfTalent, an IT services company
• Developed business models for several investors for leveraging new opportunities in the Internet of Things (IoT) market.
Responsibilities:
• Manage day-to-day operations, developing and implementing strategic plans to achieve revenue, profitability and growth objectives.
• Provide a consultancy services in a range of areas including business development marketing, digital marketing, sales operations, IoT and investment advisory.
• Track and maintain current awareness of the market developments and trends in Saudi Arabia to provide strategic advisory to clients.
• Map client scope, budgets and requirements, develop cost-effective solutions and coordinate end-to-end execution to deliver agreed results.
• Deal with partners, vendors and service providers in order to provide reliable and quality services to clients.
• Liaise and communicate with government agencies and other authorities to obtain required clearances and permits for client projects.
• Track and maintain up-to-date knowledge of technological developments and industry trends in world markets.
• Build and manage client relationships through regular communication and follow-up to generate sustainable business pipeline.
• Managed business development, marketing and sales for a range of LED lighting solutions for indoor and outdoor applications.
• Formulated and executed effective marketing, distribution, pricing and promotional strategies to achieve sales and growth objectives.
• Identified key international lighting companies and secured partnerships for sales of lighting solutions in Saudi Arabia.
• Worked closely with partners and vendors to build an efficient supply chain to ensure availability of products as per business needs.
• Built and managed a strong distribution network to drive sales across targeted client segments.
• Achieved viral growth in business by utilizing social media campaigns to create awareness of LED lighting focusing on unique product lines of the company.
• Successfully launched company products in Riyadh and Khobar and achieved geographical expansion.
Highlights:
Telesales Manager
• Led the implementation of the SME Sales Engine project in the Enterprise Business Unit - Sales Engine is an essential tool for approaching clients in the small & medium enterprise (SME) segment. The objective of the project is to integrate data modules with the SME CRM system asses marketing and sales elements and provide recommendations for effective processing of leads and opportunities.
Responsibilities:
Telesales Manager
• Managed the project for building the B2B Sales Engine for the SME segment of the Enterprise Business Unit.
• Enhanced the CRM database with accurate date of EBU clients and created company profiles of all SME and large companies.
• Led the implementation of Sales Engine pilot in the EBU, facilitated reconciliation of conflicts between sales and marketing and successful adaptation of CRM with Sales Engine in the territory.
• Coordinated product mapping and creation of criteria for telesales RTC.
• Defined KPIs for various stages of the project and monitored achievement of milestones and performance metrics.
Highlights:
Client Care Manager
• Led the B2B customer segmentation project in the Central region
Responsibilities:
Client Care Manager
• Led the sales team and ensured efficient coverage of assigned territories/sectors.
• Developed and implemented strategic plans to deliver assigned sales quotas and objectives aligned to corporate goals and objectives.
• Cascaded sales targets to individual team members, monitored performance on a weekly basis and provided guidance in achieving overall targets.
• Supervised, coached and mentored the team, ensured cohesiveness and maximized sales performance and outcomes.
• Developed and executed account plans, monitored performance and coordinated with the operations team to validate and reconcile results related to sales and revenue.
• Maintained an up-to-date database of customer profiles ensuring accuracy and currency of information.
• Generated an inventory of potential opportunities by client location, tracked progress on opportunities and supported structuring and closing of deals.
• Worked closely with various departments in ensuring smooth operations, resolution of conflicts and achievement of customer satisfaction.
• Produced periodic management reports highlighting activities, opportunities, market trends and concerns.
Highlights:
• Participated in the implementation of an E-Health project as part of a Ministry of Health program.
• Developed the proposal and full solution for connecting 33, 000 schools to the Ministry of Education.
• Created a new internet service - Marketing Services Description (MSD) - for the government sector.
• Contributed to feasibility studies for development of directories of electronic transactions in the government sector.
• Served as the account manager and maintained relations of ITC with King Saud University (KSU).
Responsibilities:
• Led a team and managed business development of the company’s products and services in the health and education sectors.
• Created weekly sales plan for targeted customer accounts and supervised the team in execution of the plan and delivery of results.
• Worked as bid manager for tenders in the health & education sectors and led the operations and engineering teams in development of competitive cost-effective proposals and bids.
• Collaborated with other line managers in identification and leveraging of new business opportunities.
• Maintained comprehensive knowledge of the company’s products and services to provide quality deliverables meeting client expectations.