Distribution Area Manager
Vodafone Cellular Ltd
مجموع سنوات الخبرة :13 years, 9 أشهر
Vodafone Cellular Ltd., Calicut as Distribution Area Manager Nov 2008 - Present
Role: Responsible for distribution expansion and visibility in the branch and ensuring the sales and revenue growth for the brand.
• Training and Development for the front liners and make sure they are on the growth path.
• Responsibility of all the sub functions in the location.
• Process and systems implemented for monitoring branch operations.
• Creating healthy, positive and competitive spirit among the team.
• Ensuring retailer confidence and enthusiasm in the territory with a set of Team, working on a scientific way.
• Administering activities like target planning and revenue assurance from large format.
• Planning cross promo activities for better sales volume from large formats.
• Drive sales initiatives and achieve desired targets with overall responsibility of ROI.
• Identify and explore new markets and tap profitable business opportunities.
• Develop and sustain the existing distribution network and effectively manage the supply chain.
• Expand the dealer infrastructure and appoint micro distributors in the untapped market.
• Evaluate performance and monitor Team/distributors sales and marketing activities.
• Motivate, mentor, guide and monitor front liners/executives to achieve goals.
• Impart training to new recruits and create awareness on products and services.
• Deploy the Sales& Marketing activity plan for the frontlines with target setting and reviewing measures.
• Evolve market segmentation and penetration strategies to achieve Channel/Product wise target.
• Devise the product promotion strategies as per market needs and trends.
⇨ Received the recognition of Best Prepaid ASM during second & third quarter of 2010 -2012
⇨ Selected for Circle Combat (Thailand trip) 2009-2010,
⇨ Selected for circle combat - (Dubai trip) 2012-2013
Subhiksha Trading Services Ltd., Cochin as Business Analyst Jun '07- Mar '08
Role: ⇨ Executed all functions from supply sourcing to front end Retail Operations
⇨ Launched brands, established & managed exclusive brand stores
⇨ Managed front & back end operations, training, layout & design, supply sourcing, market studies, brand positioning /pricing
⇨ Handled projections, targets & devised incentive and annual activity calendar for each retail brand/concept
ITC Limited Sept 05 to Oct 07
AREA EXECUTIVE - Foods Division/cigarettes
The Fastest growing FMCG Company with an annual turnover of 30000 croers. Have well versatile position in foods and cigarette business.
⇨ Handling responsibilities pertaining to sales of all FMCG products, New Product Launches, Product re-launches
⇨ Responsible for appointing and managing Distributors. Stock Planning, Scheme Management with Distributors
⇨ Actively involved organising in Product Promotion & Brand Management like Product shows and Festivals in Schools, Clubs etc.
⇨ Generating MIS, Sales reports, Comparative and Competitive analysis reports, Market survey reports to apprise the management of the organisational progress.
⇨ Recipient of the following awards;
✓ Certificate for Excellence in Selling
✓ Best Display Award in Ernakulum branch for Scissors in 2006
✓ Sprit Award for Highest secondaries in confectionary in 2007
✓ Sprit Award for Excellent Growth in Manjeri Area by Beat Realignment & Salesman Incentive
⇨ Contributing Rs. 12 Crores per month.
⇨ Introduced the need for Bifurcation of areas, expanding Rural areas, Additional Concentration on Key Accounts, Increase Infrastructure
⇨ Improved customer satisfaction levels through Direct Contact Sampling of products to the customers, quickly resolved Customer Complaints.
⇨ Recipient of Appreciation letter for the following;
✓ Candyman Activities in Schools.
✓ Conducted Candyman best student award in Schools
✓ Conducted Sunfeast display contest in bakeries at Malappuram district
✓ Quality Ideas given for the Improvement of the Business of the Company was appreciated by awards
PERFETII VANMELLE INDIA (P) LTD Oct 2002 - Aug 2005
SR.SALES OFFICER
A confectionary company, with an annual turnover of 600 crores.
⇨ Accountable for sales of confectionaries through Distributors & Retailers.
⇨ Handled the appointment & management of Distributors Kannur and Kasargod districts.
⇨ Played a stellar role in profitably managing the monthly business of 32 Lakhs with coordinated efforts of 12 Direct dealers and an efficient sales force.
⇨ Involved in ensuring 100% utilization of infrastructure and man-days for optimal business generation.
⇨ Trained and mentored 3 Sales Officer Trainees for managing the distributor's sales man as well as the business in their concerned territories.
⇨ Actively participated in re working the permanent tour plan of Sales Officer Trainees, by considering number of outlets in particular market to total out lets, as well as volume per market to total volume
⇨ Saved the company's resources by changing the non-performing distributors in the areas of infrastructure to build up extra growth.
Previous Experience
Ashique Exports (p) Ltd March '2000 - Sept '2002
Area Sales Supervisor
An FMCG company dealing with Personal care products
⇨ Handled the sales through direct selling with company's own distribution system.
⇨ Responsible for sales targets and collection.
TRAININGS/WORKSHOPS
• Underwent trainings on: * "Strategic performance for Sales Executives", conducted by Mercury International
* RACE - Renewed Adaptability towards Customer Enthusiam by Mr.Jayadev Menon in 2008
* Train The Trainer in 2008
• Attended Workshop on: * Customer Centricity by Dr AnandKasthuri in 2008
* Service Leadership by Dr AnandKasthuri in 2008
EDGE - Executive Development, Growth and Excellence in 2009
Academia