Assistant Manager Marketing & Communications
Aman Foundation
Total years of experience :25 years, 5 Months
Development and execution of Marketing & Media Plans and strategies for all Healthcare business units. Monitoring and evaluation of all ATL & BTL activities of the organization.
• Liaison with advertising agencies, contractors & suppliers
• Copy writing of brochures, RBT scripts, Radio promos, TVCs, SMSs scripts and other Urdu communications
• Maintenance and utilization of marketing database for ongoing and future marketing campaigns
• Focal Marketing identity for liaison with business units in regards to budgeting, budget utilization, stocking and reporting.
My professional experience encompasses the work spheres of Concept writing, Advertising campaign theme writing, copy writing for marketing collateral and POS material, Strategic advertising communications and proposals writing, Urdu training and other presentations, Survey forms, Call center scripts, RBTs, Radio promos, Promotional SMSs, Web content writing.
Copy writing & translations for Customer & In-house Newsletters, Magazines, Corporate communications, Policies, Operational SoPs, Code of Conducts, Medical Dispatched Priority System (Pro QA) and Legal agreements etc.
Have developed and delivered the customized Urdu training and marketing sessions in numerous cities of Pakistan.
Events Management of several events in Karachi, Lahore, Islamabad, Dubai and Abu Dhabi.
Professional executor of all BTL activities and campaigns.
Successfully completed the expansion of Emergency Medical Services Network in Karachi. Supervised the fabrication of Ambulance stations.
• Project management and supervision for the development of Control & Command Center of Aman Ambulance.
• Monitoring, commissioning and supervision of fabrication of Aman Telehealth Call Center. Responsible for ensuring the execution and completion of all Healthcare Services projects.
• Urdu Translation and copy writing for various manuals, policies, Telehealth scripts and procedures.
• Liaison as vocal point with internal customers as well as architects, suppliers, government departments and other stakeholders of various projects for construction & fabrication of facilities, standardizing and installation of Wireless Towers throughout Karachi to develop VHF network for Aman Ambulance.
• Fruitfully accomplished the entire procedure of VHF wireless licenses and frequencies for Aman Foundation with PTA, FAB and Survey of Pakistan.
Led Marketing, Business Relationships, Sales and Operations for all Octara activities in Pakistan & UAE including conferences, road Shows, dramas, award shows, corporate training workshops, corporate gatherings, exhibitions & other marketing & PR events.
• Supervision of marketing and sales team for communications, social networking of organization and closing deals with clients, vendors, partners and analysis for overall P & Ls of projects.
• Played instrumental role in successful event management internationally and locally for mega events including Media & Marketing Festival Karachi, Asia Pacific GSM Conference Lahore, Euromoney Pakistan Investment Conference, Islamabad, Pakistan Investment Market Road Shows in Dubai and Abu Dhabi, 10th Management Convention by MAP in Karachi, World Telecom Day conference in Lahore.
• Event Management of 5+ other conferences, 15+ corporate events and 150+ public workshops, various in-house training workshops and miscellaneous events.
• Urdu Copy Writing and Translation for corporate communications, SOPs, advertisements, themes, speeches etc. Development of newsletters for TCS, HBL, UBL and SHV Energy Pakistan. Copywriting of Radio Promos, TVCs, road shows for Radio (FM-100, FM-101).
• Achieved Best Essay Writing \[Urdu\] Award and Best Brand Suggestions Award in 2004. Urdu Script writing for Musical Gala, speech writing for the management of UBL, Yamaha and EFU. Successfully completed the Urdu translation and copy writing projects of UNICEF as freelance translator.
Project Management for “MCB Gift Cheque”, “Punjab Development Fund Tickets “and “Story of Pakistan”. Conducted training sessions of operational staff for various projects in Karachi, Lahore, Islamabad, Sukkur, Multan, Gujranwala and Quetta.
• Team leader of Event Management Team and team player of Strategic Business Development Group (SBDG).
• Established “TCS Media Group” - a project to reduce media expenses for the company.
Handled “Marketing Expenses Accounting System” for analysis, reporting & research.
• Created, compiled and produced reports for various surveys of Products, Services, Suggestions and Internal Customer’s feedback related activities.
• Negotiations with vendors, suppliers and other contact persons for various departmental matters. Urdu translation of corporate communications, SOPs, Ads, Themes etc. Supervision to maintain digital library for Marketing Department. Participation in organization’s Newsletters. Handled giveaways selection and distribution with all other Point of Sales. Copy writing of TCS Promos, Road shows for FM-100, FM-101.
Led for the whole “Information Management” of a 100 Million rupees spectacular program of TCS, “TCS Courier Show 2001” to change the whole existing marketing theme into a brand new theme.
• Developed Monthly & Yearly analysis of Marketing Department and SBDG. Development of Marketing Structure & layout for TCS Intranet.