Sales and Marketing Specialist
Grand Midwest Group
Total des années d'expérience :7 years, 6 Mois
Vital role in planning and development of ATL & BTL marketing strategies for different brands across U.A.E
Supervised the execution of ATL & BTL marketing campaigns and sponsorships for all brands, right from conceptualization to execution followed by post-campaign analysis
Oversee the effectiveness of all marketing activities, as per established objectives and market characteristics, by assessing expenditures & budgets, tracking execution and understanding ROI
Strategize and develop annual brand plans in coordination with brand partners and local distributors
Ensure brand owners agenda is reflected in the annual company level brand plans by providing insight and guidance
Work with in market distributors and key customers to build localized plans that drive sales and ensure alignment between EFME objective, brand teams and commercial agendas
Assisted in the development the online sales channel for Speedfit
Coordinating different events, bookings & promotions with operations and third party partners, ensuring standards and regulations are in full compliance
Supervise press release distribution, events coordination, road shows and other ATL and BTL marketing strategies
Creating & developing financial contracts & agreements in all areas of Sales, Media & Sponsorships
Identified, managed and collaborated with partners and agencies for ideas, content development and execution
Foster strong business relationships with existing customers; key role in identifying and securing new customers and business opportunities in UAE
Supervised the activities of sales staff assigned; Liaison with the other personnel with focus on maximizing business potential of the company
Strategize a plan for the agency based on their brief
Selling ad space on the Cosmos exclusive sites, Cosmos network of sites, Yahoo, Face book, Google and MSN Arabia and Own network of websites
Documentation for pitching to corporate and governmental projects
Negotiation and overseeing the online media campaigns, supervising the overall budgets
Working as a liaison between the company and the development team
Generating reports on SEO, website development, application development
Acted as Web Project Manager - copywriting, content, web design & development projects
Developed and managed content for websites, products/services, blogs, SEM (SEO Meta data, PPC copy), social media campaigns, newsletters, email & affiliate campaigns and articles related to client industry
Vital role in Social Media Marketing, SEO, Email Marketing, Online Advertising and other forms of Web Marketing
Analyze the client requirements thereby testing of websites and social media applications
Managed a team of 3 - content writer, web marketing executive and user experience associates
Achieved sales goals and overall quality of service
Conducted sales and marketing calls to book meetings with potential clients
Ensure business development by acquiring new customer and maintain strong relations with existing customers
Perform client presentations articulating the value proposition of product, solution, and service offerings
Enhance the customer experience at the point of sale
Schedule and assign work and define timeline, requirement gathering and requirement elicitation
Vital role in Payroll management, including tabulation of accrued employee benefit
Guide and mentor office manager on a weekly basis
Accountable for search engine marketing, blogging, answers, bookmarking, stumbling
Associated with Ad words campaign, analytics, media monitoring, social media marketing and optimization
Key Courses: Marketing, Organizational Behavior, Business Communication, Fundamentals of Business Finance, Fundamentals of Accounting, Statistics, Market Research Internship Project: Grand Midwest Gp. of Hotels, Dubai – Mar 2011 to Jun 2011 Feasibility Report for Launch of First Non-alcoholic Nightclub in Dubai Project Objectives • Identify target segments for “Non-alcoholic Nightclub in Dubai” based on age, geographical location and other demographics • Customer feedback/suggestion for business name • Identify methods for promoting the service to the identified target segments