B2C Marketing Manager
Nestle Nespresso - Saudi Arabia
Total years of experience :14 years, 8 Months
Managed and responsible for the B2C product portfolio of coffee, machines and accessories of over 200 SKU's.
Improved Vertuo line machine sales share from 20% to 40% in 8 months via machine placement in store and online, increasing brand awareness through eye-catching and attractive displays.
Planned and implemented 2023 CRM calendar, monitored monthly via evaluations of product launches, themes and local marketing initiatives to drive brand awareness and business growth.
Planned and successfully executed new Vertuo Pop machine Launch of in May 2023 across KSA retail channels, collaborating in cross-functional growth.
Placed orders and planned installation of boutique POS for 7 new boutiques from 2013 to 2019 and 16 booths in malls in KSA between 2014 and 2019, ensuring guidelines are met.
Launched successful digital marketing and brand campaigns that achieved goals for increased website traffic by 20% in CTR in 6 months, with increased sales of 10%.
Planned and successfully executed new Vertuo Line Machine Launches in 2019 and 2021 across KSA retail channels.
Effectively and regularly monitored and evaluated promotional programs and activities to measure effectiveness and recommend improvements.
Ensured Visual Merchandising guidelines were according to Nespresso global standards.
Managing of machine sales with our current Trade Partners throughout KSA.
Ensuring stock displayed is visually attractive, appealing and according to set out standards.
Negotiating deals on promotions, signage, gondola ends etc.
Handling of new contracts with prospective Trade partners. (I.e. margins, rebates etc.)
Continuous acquisition of prospective Trade Partners throughout KSA.
Maintaining Hygiene Standards
Store Sales and profitability.
Overall stores presentation and performance.
Housekeeping, cleanliness and hygiene.
Compliance with optimum health and safety standards
Merchandising standards.
Product quality standards.
Staff organization and scheduling.
Supply chain management., i.e. stock control
Maintaining Inventory Levels
Store operating procedures & customer service.
Assist with In-store promotions and marketing.
Marketing and Business Mangement Diploma
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