Roby Mathews

Lead Electronics division comprised of Distribution and Retail Business Units, including Hisense, LG, Royxon, Blaupunkt, Speed Queen, and Mabe while administering control over full P&L, overall operations, and people management. Supervised 5 direct reports and over 60+ indirect reports to effectively steer sales, marketing, inventory, and customer service.

• Expanded product portfolio and enhanced company's market position by securing distribution rights of several leading brands such as Hisense, Blaupunkt, Karcher, Beurer, and Hama/Marshall.

• Maximized sales and brand recognition by increasing market share across all trade channels in partnership with power retailers, hypermarkets & coops, dealers, and B2B institutions.

• Achieved remarkable growth in turnover by 250% and GP by 100% during last 3 years through planning and execution of strategic initiatives.

• Conceptualized and launched retail arm under name Cloud 9 by Al-Bahar Electronics, opening 4 stores plus an online platform within two years.

• Improved operational efficiency and optimized cost management by spearheading full restructuring of Consumer Electronics unit.

Headed Distribution and Retail Business Units for various leading brands, including Samsung, Hisense, and Ariston. Provided strategic leadership and oversight for P&L, category, and people management while steering 5 direct reports and over 50 indirect reports. Developed and executed robust strategies to drive business growth and increase profitability.

• Developed optimum trade channel mix by partnering with 5 power retailers, 12 hypermarkets and coops, 10 dealers, and multiple B2B institutions across more +50 locations.

• Provided proactive assistance in successful opening of three new retail stores in 2018 while leading strategic closure of two non-performing stores in 2019

• Exceeded sales and GP targets by attaining 5% above budget in YTD Jun 2019 which resulted in increased revenue.

• Revamped Consumer and Enterprise divisions, achieving a 10% increase in GP over last 3 years.

• Steered re-launch of Hisense brand in market by creating robust plans for campaign management.

Directed new electronics division with overall management P&L, KPI's, operations, and strategic initiatives across 14 stores. Established and managed various new processes with key focus on increasing profitability and revenue growth.

• Oversaw opening of pilot electronics store TSC Shuwaikh (Kuwait), managing all aspects of project from planning to execution, resulting in the successful establishment of a large electronics store with more than 3000 sqm space.

• Introduced implementation plan for multiple countries, including Jordan and Oman, while devising comprehensive strategies and action plans to ensure seamless expansion into new markets.

• Facilitated development of new private label across all categories to increase brand awareness.

Leading the Honda power products & marine business with key focus on:
* Multiple channel penetration (agriculture nurseries, hardware stores, marine equipment).
* New sales & marketing initiatives (joint promotions with cars & electronics).
* Fully responsible for P&L.

Define strategy for and develop, execute, and manage comprehensive marketing plan for brands
Moulinex, Pyrex and Campingaz. Play integral role in trade marketing activities including leading the
sales & merchandize team. Successfully increased channel shelf & space share to 20% and sales by
25% over 5 years.