Marketing and E-commerce Director
Aljoaib Holdings
Total des années d'expérience :16 years, 8 Mois
• Managed a team of 4 managers and 12 juniors both remote and on-ground.
• Developed JOMLA F&B mobile app and launched new e-commerce website on WordPress with Odoo ERP.
• Generated over 40k users and app downloads in year 1 with less than 5% churn rate.
• Developed over 7 subsidiaries informative, corporate and e-commerce websites including lead generation forms.
• Increased number of followers x10 on social media accounts along with x2 increase in engagement rate.
• Increased leads from social media platforms and website, which converted to sales (8.5% conversion rate) as well as leads for B2B mega projects.
• Won Best Marketing Team of the Year - Consulting 2022 award across the Middle East in the sector of solar energy.
• Generated quality prime leads to several companies building up to over 30M sar in project value.
• Launched the Acai trend across KSA with SAMBAZON in 2020.
• Created and implemented a robust digital marketing plans to drive traffic and increase sales.
• Conducted regular audits of the web and app stores security protocols to mitigate risks.
• Evaluated competitor activity in order to stay ahead of industry trends in e commerce.
• Drafted detailed reports outlining key performance metrics related to online sales.
• Planned and directed staffing, training, and performance evaluations to develop and control sales and service programs.
• Prepared budgets and approved budget expenditures.
• Created several informative animated videos to promote different companies, products and services.
• Executed all Adidas campaigns across KSA including in-store and public events launch, new products, branding, and communication strategy
• Analyzed customer data to identify potential markets for new products or services.
• Succeeded in setting up both marketing & e-commerce departments in terms of: skilled manpower, guidelines, templates, strategy, P&L, 2019 and 2020 plans
• Succeeded in initiating and launching the Neqaty (Mobily) and Qitaf (STC) loyalty program across 60+ stores across the Kingdom
• Successfully set and planned the launch of the new Delta Fitness brand identity across the Kingdom and Bahrain as well as the launch of the first branch of Life Fitness in Bahrain, and launch events for both Delta Fitness showroom in Jeddah and Life Fitness showroom in Bahrain
• Increased leads from social media platforms and website, which converted to sales (5% conversion rate)
• Increased consumer engagement with all brands which reflected by higher store visits and events attendance and participations
• Generated quality growth in all clients social media accounts and a high ROI for their digital spending
• Successfully launched KidZanias international loyalty program B.KidZanian that was covered by over 23 different PR and press agencies
• Successfully organized and launched KidZanias major event and exhibit in 3 years, the Back To Jurassic which got replicated by KZ - Dubai.
• Increased all Kidz Space brand reach and awareness (KidZania, Billy Beez, Octo)
• Assisted in setting a new kids entertainment concept for a new branch in Dammam for an area of 13, 000 m2
• Designed promotional materials such as brochures, flyers, posters, web banners.
• Developed digital and traditional marketing campaigns across multiple platforms.
• Identified, created and managed opportunities for lead generation resulting in long-term growth.
• Established relationships with vendors and suppliers to acquire materials needed for campaigns.
December 2015 - April 2018
• Lead and managed all Dawry Jameel social media, set new season launch strategy, content creation and posting
• Lead and executed Toyota Ramadan Jameel campaign among small miscellaneous projects
• Set yearly digital strategy for Haval Saudi and launched all social platforms and on-ground activation and activities
• Launched BCola (Mahmoud Saeed) social accounts & pages and hosted Luis Figo (Spanish football legend).
• Maintained understanding and legal requirements for special events and vendor contracts pertaining to implementing marketing plans.
• Surveyed potential customers in target markets and demographics to identify and capitalize on promotional opportunities.
• Built relationships with key stakeholders to understand their needs and objectives, then developed content accordingly.
• Utilized analytics to identify opportunities for growth, optimize campaigns, and increase conversions.
• Executed digital marketing strategies to drive brand awareness.
• Directed hiring, training, and performance evaluations of marketing staff.
May 2012 - November 2015
Head of Marketing Department Alireza Holdings, Jeddah
• Moved from outsourcing e-services and digital marketing services to in-house
• Launched iZone-Stores.com e-commerce site which grew to become the number 1 online store for Apple products in KSA, servicing over 40 different Saudi cities, and over 12 international countries (growth of 43% YOY in 2014)
• Launched TokyoGames.com e-commerce site which grew to become the number 1 online store for gaming products and consoles across KSA (growth of 58% YOY in 2014)
• Launched many Online services such as the live chat (iChat), online order tracking, product service tracking (with service center), Online Customer Inquiry - Product Request
• Planned and lead online marketing campaigns between the online, brick-and mortar stores and with external 3rd parties (Libratone, Pizza Fusion, Mercedes Benz, Lexus, Infinity, Nescafe, EA Sports, Microsoft, Sony and more)
• Generated over 2.5M SAR revenues from selling ad spaces on the companys websites.
• Launched one of the first e-commerce websites in Saudi Arabia.
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• Placed new strategy plans for the company in order to ensure keeping the business a pioneer in the consumer technology retail market, by improving the sourcing, pricing and marketing strategies.
• Got into new business approach based on the evolution of the business strategies worldwide in terms of getting more in touch with the end user/consumer through different social networking platforms and enhance the supplier-consumer relation in order to understand better the market needs and plan accordingly.
• Introduced and implemented the virtual stocking concept.
• Expanded supplier relation in the local market (KSA), in the region (GCC & Middle East) and in USA, Europe and Hong-Kong.
• Gained exclusive access to prototype and unique products.
• Set agreements and alliances with over 350+ suppliers.
• Got the business exclusivity for many products with a minimum MOQ.
• Increased the share of sales of the hardware category from 7% to 77%.
• Turned hardware category profit revenue from -11% to 25% to become the highest revenue generating category.
UNLISTED PROFESSIONAL EXPERIENCE
courses: Digital Marketing certificate from WSI (www.wsiworld.com)