Head of Marketing Department
Banta Furniture
Total des années d'expérience :14 years, 10 Mois
- Create and implement the 2019 commercial calendar, and its respectful marketing budget.
- Create quarterly social media & event strategies
- Monitor the marketing department's KPIs and ROI
- Create internal policies & procedures related to the marketing department.
- Create Banta's re-branding on below:
Price tag manual
Banta's new identity
Re-branding of Banta’s showrooms
- All online platforms (website & application)
- Involved in many on going marketing projects, that involves 3rd parties.
- Planning and implementing all seasonal launches, promotional campaigns and offers within Kuwait and KSA stores.
- Managing campaigns activity’s in all stores.
- Managing all internal and external communications.
- Analyzing the market and consumer behavior.
- Develop internal procedures and policies within the marketing department.
- Study competitive market activities.
- Evaluating campaign results by breaking down each marketing elements included.
- Develop marketing plans including budget, ROI, project timeline, and critic path forecast.
- Develop strategies for creating brand awareness.
- Managing all marketing material.
- Work close with suppliers and agency related to all online and offline advertisements.
- Coordinated with merchandising team on campaign merchandising display planograms.
- Develop new marketing strategies on increasing consumer’s interaction leading to growth in business revenue.
- Create and implement annual commercial marketing calender with its respectful budget.
- Develop quarterly social media & events strategies
- Monitor the marketing departments KPI's and ROI's
- Conduct sales, competitors, product and market analysis
Work on individual projects as a marketing consultant across different field such as beauty salons, spa and F&B
- Developing social media guidelines, strategy, content and photography direction
- Developing Marketing strategies
- Developing public relationship strategies
- Developing internal marketing policies and procedures
- Event planning and execution of several media and VIP events instore :
Annual Kaftan - press and bloggers
AW 14 launch event - approximately 1000 guests in store
Relaunching of several departments within the store
Pre- view events, trunk shows and fashion shows
- Handling social media platforms content.
- Preparing and implementing PR media plans and communicating with agencies and brands we carry in store accordingly.
- Take part in weekly floor walk and guarantee support in any areas needed.
- Think out of the box in terms of creativity and ways to collaborate with local talents, bloggers and potential sponsorship's to increase our activities among the country and region.
- Plan and implement different marketing strategies for promoting awareness and sale figures.
- Work close with stylists, influential people to insure the maximum exposure benefits we get (TV, photo shoots & events).
- Currently reviewing marketing budget calendar for the upcoming year with a full understanding of the brand’s priorities in terms of marketing and cost-conscious approach.
- Researching and analyzing competitor activities.
- Coordinating with agencies on ads, press releases and other designs to be executed.
- Maintain regular communications with the brands that we carry in store for opportunities we can take advantage of and will beneficial both parties.
- Coordinate with agencies & markets for all annual sales/ promotions marketing activities, media, license, POS distribution, sms & email campaigns & tendering policy.
- Handle & coordinate all advertising opportunities with CMD & agency in all operating countries.
- Coordinate with CMD & country operations with regards to new store opening activities & in-mall branding.
- Conduct marketing studies for events & competitors
- Plane & manage all POS delivery across all 12 markets.
- Internal DHL, brand updates, corporate website updates & marketing calendar updates.
- Creating an internal data base system with generating profiles and categorizing exhibition projects for current & potential business.
- Maintaining current accounts while pitching new business.
- Market and competitors analysis.
- Implement marketing tools in advertising using different distribution channels.
- Produce regularly scheduled reports from marketing database.
- Creating an internal data base system with client profiles and accounts as well as work on corporate identity documents.
- Maintaining current clients, while pitching for new accounts.
- Handle client enquiries with accuracy and speed.
- Create & present presentations.
- Business research activities, studying the market and our competitors, apply different studied strategies for approaching new business.
- Preparing various proposals, quotations and contracts as well as follow up.
- Maintaining the sales tracking files up-to-date
- Develop BlueTech’s website structure, such as links and the content, as well as develop & create Facebooks BlueTech’s group, where these advertising channels methods could be utilized through media outlets online.
- Work with the Project Director in program development on women’s rights and specifically on family law issues. This includes advocacy, outreach and verbal correspondence with partners and media, as necessary.
- Act as a principle contact to the media
- Coordinate with staff on training programs for Non- government organizations and Governmental partners, including design of training program, curricula development, workshop logistics, evaluation and follow-up.
- Specifically target media outlets for the promotion of Freedom House program in Kuwait and Bahrain.
- Develop campaigns, pitches and other advocacy outreach methods through the utilization of media outlets.
- Attend meetings as requested by the Project Director.
- Represent Freedom House as required and determined by the Project Director.
- Promote Freedom House and other program activities to indigenous institutions and individuals that involve periodic travel.
- Develop Freedom House’s web site as a tool for advocacy and knowledge it includes website structure and design.
- Discussing the products, services and advertising requirement of each particular client.
- Setting up meetings with the clients and other agencies such as their booking media or advertising agency.
- Delegating and coordinating work to the creative department and the rest of the team.
- Be the link between, the client and the advertising agency by maintaining regular contact with both sides, ensuring that the communication flows effectively.
- Negotiating with the client and agency staff about the details of the campaign.
- Presenting campaign plans to the clients for approval or modification.
- Monitoring the effectiveness of the campaigns.
- Meeting deadlines.
- Handling budget and managing the campaign or TV commercials cost.
- Writing on a daily bases reports and briefs.
- Undertaking administrative tasks.
- Doing marketing research for pitching new business.
- Presenting affective presentations to prospective clients
- Meeting prospective corporate clients at our premises and conducting show around’s.
- Conducting sales calls in order to develop the company’s customer needs and increase of our service package.
- Maintaining the sales tracking files up-to-date.
- Preparing proposals and contracts as well as follow up.
- Delivering sales presentations for companies in a professional and effective manner.
- Updating client profiles and mailing lists.
- Communicating and negotiating with professional companies by fax, e -mails and personal visits.
- Collaborating with the client’s packages and primacies.