Rofaida Tohamy, Marketing Manager

Rofaida Tohamy

Marketing Manager

Madinet Nasr for Housing and Development

Location
Egypt - Cairo
Education
Bachelor's degree, Foreign Applied Languages
Experience
9 years, 4 Months

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Work Experience

Total years of experience :9 years, 4 Months

Marketing Manager at Madinet Nasr for Housing and Development
  • Egypt - Cairo
  • February 2012 to March 2015

Conducting market research in order to identify market requirements for current and future products.
Developing and maintaining marketing strategies to meet agreed company objectives.
Developing an annual marketing plan in conjunction with the sales department.
Preparing for tenders with all advertising agencies
Issuing all the weekly & monthly reports (expenses/sales reports - progress reports).
Evaluating customer research, market conditions, competitor data and implement marketing plan alterations as needed.
Budget management. To deliver all marketing activities within the agreed budget.
Achieving frequent, timely and positive media coverage across all available media.
Analyzing potential strategic partner relationships.
Company’s event planning and management
Maintain professional internal and external relationships that meet core values
Developed, designed and executed new marketing and sales tools
Managing and updating website, social media and other company’s pages
Member of Land bank and Projects development committee

Achievements:

Increased “Tag Sultan” sales, 240 M to 420 M during 2012 and 2013.
Planned, managed, organized and participated in many real estate leading fairs (City scape, Akary…etc.)
Expanded our presence (Events and Media) to golf countries ( Dubai, Abu Dhabi, Bahrain, Jeddah and Doha)
Developed and created a new sales kit “ View Finder”
Planned, prepared and settled long term agreements and contracts with local and governmental parties

Business Support Manager for Managing Director at Madinet Nasr for Housing and Development
  • Egypt - Cairo
  • October 2010 to February 2012

Manage and maintain MD schedule.
Prepare presentations, reports and analysis
Developed and managed Agendas and action plans for boards, committees...etc.
Ensure meeting minutes and assigned action Items done on time.
Delivery of outputs and KPI’s to define business targets
Support activities in relation to OD, Administration and Marketing.
Support the development and delivery of the goals and objectives.
Monitor and stay abreast of business activities within the appropriate network, making recommendations for improvement and development where necessary.
Represent the MD in meetings as required.
Review and evaluate progress against business delivery targets by effective project management.
Assist in developing, researching, compiling and analyzing supporting data.
Perform administrative duties requiring attention to detail and analysis.
Provide support and advice to other sub - companies as required.
Travel as necessary to deliver requirements of the role.
Manage, lead and coach a small team for better office management performance.
Read and analyze incoming memos, submissions, and reports to determine their significance and plan their distribution.

Achievements:

Increased MD efficiency by saving at least 30% of his time.
Managed and developed his office management and processes.
Participated in the Creation of the current corporate identity.
Participated in the Creation of the current Website.
Performed most of the RFPs and tenders analysis.
Arranged 2 successful offsite events.

Business Coordinator for Managing Director and Chairman at Barclays Bank Egypt
  • Egypt - Cairo
  • September 2009 to September 2010

Manage and maintain MD schedule.
Prepare invoices, reports, memos, letters, financial statements and other documents, using word processing, spreadsheet, database, or presentation software.
Read and analyze incoming memos, submissions, and reports to determine their significance and plan their distribution.
Open, sort, and distribute incoming correspondence, including faxes and email.
Greet visitors and determine whether they should be given access to specific individuals.
Prepare agendas and make arrangements for committee, board, and other meetings in addition of providing hospitality catering whenever requested
Ensure meeting minutes and assigned action Items done on time.
Organize and facilitate any corporate international trips in term or issuing the travel requisition report, Perduim forms get the proper approvals in addition of insuring the visa issuance, hotel, transportation and flight reservations.
Assist in providing relevant back up papers and in researching needed information
Organize department functions and events whenever required.
Ensure adequate familiarity with day-to-day operations performed by MD Office so as to be proactive in understanding the critical paths for department success

Corporate Reletionships Assitant at Barclays Bank Egypt
  • Egypt - Cairo
  • May 2008 to September 2009

Collate customer information on servicing performance for Relationship Managers (including volume of transactions and income).
Ensure application of amendments to account details following discussion with Corporate Manager’s Assistant or Relationship Manager including borrowing limits, rates, and interest and commission charges.
Preparation and execution of account related documentation including mandates and application forms.
Take responsibility for routine duties on a rote basis with other members of the Corporate Support Team. This will include administration such as holiday lists, returns, inter departmental meetings etc.
Collate customer produced financial information.
Analyze historic and projected financial information to identify key issues and monitor compliance with covenants and terms prior to discussing with Relationship Manager.
Support review of refer list and other risk reports.
Assist with creation and update of Early Warning List customer records.
Deal with customer queries regarding branch based Bank products and services

Achievements:

Increased Barclay’s corporate portfolio with at least 15 SMEs in addition to 3 Large Corporate Entities.
Created an internal daily system that was able to trace all calls and deals in pipeline until closed. Later, this system has been used by the whole division around Egypt.
Managed to generate reports from the created system to asses and evaluate all relationship managers working in the division all over Egypt.
Participated in the launch of the “Premier Flag”.
Responsible to review most of the reports to be presented to the Regional Head.

Owner's Assitant / Office Manager at SMARTEC
  • Egypt - Alexandria
  • October 2007 to April 2008

SMARTEC Group, Office Manager reporting to Owner.
International & Local Law Firm, Legal Representative of several foreign establishments in Egypt ( Sofrecom/Mobinil, CB&I, Ditem, Mecalex, Kabo…etc), the Legal Consultant of French Consulate General in Alexandria, the Honoring Consultant of the British Consulate General in Alexandria and Honoring Consul of Peru in Alexandria at that time.

Responsibilities assigned, have been as follows:

Organization Development
Business Development
System Tools Development
Responsible for dealing with Foreign Clients
Responsible for Travels & Meetings Organization
Certified Translation Department Manager (official and certified French/ English/ Arabic translations)

Communication Agent then Acting as Marketing Manager at Veolia Environmental Services
  • Egypt - Alexandria
  • October 2005 to July 2007

Implementation of department plans and programs set.
Participated in budgeting and managed a budget of 1, 000, 000 per year.
Managed purchasing all materials within the agreed deadlines, quantity and quality at the best available price.
Developed both internal and external communication tools.
Managed a team of 4 employees and 5 trainees by training, developing and motivating them.
Attending both Local and International events.
Accompanying both Arabic & Foreign delegations during their visit to the company's sites.
Managed visits to the company's different sites.
Performing social and sponsorships actions.
Developed, enhanced and created new environmental awareness campaigns programs (in schools, clubs, universities, malls, cinemas, public areas, orphanages & NGOs).
Managed with IT Department Company's website creation.
Provided both monthly & annual reports.
Provided annual magazine
Developed created new ideas and translated the company's monthly newsletter.


Achievements:

Participated in the preparation of the company’s development plans
Created and developed Company's brochures, fliers, banners, posters and all advertising materials.
Developed, translated and performed the company's Presentations.
Created and managed TV and radio Ads.
Increased and developed company’s local presence by visiting different places and enhanced company’s reputation by increasing the number of awareness campaigns to reach at least 100 places per year.
Built long-term relationship with different parties: Media, press, NGOs, associations, both local & international organizations.
Managed all events organization, such as: International Environmental Day, Sahara Exhibition, Tales Around the World Competition…etc.

Education

Bachelor's degree, Foreign Applied Languages
  • at La Sorbonne
  • June 2005
High school or equivalent, Litterature
  • at College De La Mere De Dieu
  • June 2001

Specialties & Skills

Marketing
Developments
Project Management
Planning
Management
Problem Solving Skills
Excellent Marketing and Communication Skills
Talented and Reliable
Planning and strategic thinking
Flexibility
Excellent Management Skills

Languages

Arabic
Expert
French
Expert
English
Expert
German
Beginner

Training and Certifications

Team Building (Training)
Training Institute:
Inhouse at Barclays Bank Egypt
Date Attended:
January 2010
Compliance (Training)
Training Institute:
Inhouse at Barclays Bank Egypt
Date Attended:
January 2008
KYC (Training)
Training Institute:
Inhouse at Barclays Bank Egypt
Date Attended:
January 2008
Team Building (Training)
Training Institute:
Inhouse at MNHD
Date Attended:
January 2011
office (Training)
Training Institute:
Inhouse at VES
Date Attended:
January 2005
Communication skills (Training)
Training Institute:
Inhouse at VES
Date Attended:
January 2007
Problem Solving Skills (Training)
Training Institute:
Inhouse at Barclays Bank Egypt
Date Attended:
January 2009
6 sigma (Training)
Training Institute:
Inhouse at MNHD
Date Attended:
January 2012
Customer Service (Training)
Training Institute:
Inhouse at VES
Date Attended:
January 2006
Money Laundry (Training)
Training Institute:
Inhouse at Barclays Bank Egypt
Date Attended:
January 2009
Time Management (Training)
Training Institute:
Inhouse at VES
Date Attended:
January 2006

Hobbies

  • Sports
    Member of Sporting Club Hand ball young Team
  • Traveling
    I have been looking for traveling since i was young. Indeed, i have accomplished my studies in France and been a resident for more than 4 years. I have also been traveling to many European countries, Switzerland, Italy, Holland, Belgium, Romania and Germany & other golf countries, UAE and Qatar. During Summer Vacations, i used to work in one of the Leading fashion factory in Zurich.
  • Playing Cards
    Palying Estimation since the age of 8 years old.
  • Scouts
    have been practecing scouts activities for more than 13 years. First, in College de la mere de dieu, where i have been promoted the " Ideal Scout Member" for more than 6 years among my School. " The Ideal Scout Member" for more than 3 years among all members from alexandria under 18 years.