Marketing Intern
Iconiction
Total years of experience :8 years, 11 Months
• Working as a marketing intern
• Market Research on location based advertising, digital signage, contextual advertising, new online/retail technologies
• Content Marketing (whitepapers, infographics)
• Represented the company stall in Gitex Technology 2015
• Dealing and communicating with existing and new clients
• Making proposals and documenting client pitches for campaigns
• Consolidate campaign data and prepare post campaign report
• Develop mobile advertising and digital marketing strategies for clients and constantly working with them
• Working as a marketing intern
• Market Research on location based advertising, digital signage, contextual advertising, new online/retail technologies
• Content Marketing (whitepapers, infographics)
• Represented the company stall in Gitex Technology 2015
• Dealing and communicating with existing and new clients
• Making proposals and documenting client pitches for campaigns
• Consolidate campaign data and prepare post campaign report
• Develop mobile advertising and digital marketing strategies for clients and constantly working with them
• Interned with the Trade Marketing Department (Two months)
• Lead three projects during tenure
o Launch of product’s new box, shelf talker and wobbler.
o Selection of suppliers and negotiating terms of purchase.
o Final selection based on price, designs, material quality, quantity and lead time for final delivery.
• Point of Sale Material Implementation and Market Implementation - Ensured and inspected the timely delivery and market placements of the three newly launched products.
• Category Management - Conducted detailed shelf studies for the company’s different product categories.
• Night Implementation of company products in stores based on conducted shelf studies.
• Promotion Analysis/Market Visits - Visited stores to assess and analyze competitor promotional techniques when compared to existing techniques used by the company.