Rohan Roy

• Owned comprehensive digital marketing strategy and operations for international B2B and B2C clients across
healthcare technology, industrial IoT, eCommerce, travel fintech, hospitality, and professional services — covering full strategy, budget allocation, and end-to-end campaign delivery.
• Built and led a marketing team from the ground up, owning end-to-end recruitment, onboarding, performance management, and career development.
• Planned and executed high-performance paid search, paid social, display, and programmatic campaigns across
Google Ads, Meta Ads, LinkedIn, and Simpli.fi, continuously optimising ROAS, reducing CPA, and improving conversion rates across the full customer acquisition funnel.
• Developed and managed social media marketing strategy across Instagram, Facebook, LinkedIn, Twitter, and YouTube — creating platform-specific content calendars, driving audience growth, and managing community
engagement for multiple simultaneous client accounts.
• Produced high-quality content across video, photo, written, and AI-generated formats; managed influencer and brand ambassador partnerships to amplify brand reach and drive audience engagement.
• Implemented SEO and SEM strategies using Semrush and BrightEdge, improving organic search rankings and
qualified traffic; conducted A/B testing on landing pages and ad creative to optimise conversion performance.
• Developed and maintained performance reporting dashboards using Google Analytics, Agency Analytics, and Facebook Insights; delivered monthly ROI analyses, campaign performance reports, and actionable recommendations to client leadership.
• Managed lead generation funnels end to end, from digital acquisition through nurture to conversion, using HubSpot, Klaviyo, and CleverTap for email marketing, audience segmentation, and automated lifecycle campaigns.
• Built AI-powered marketing automation workflows using Claude, GPT-4, MyClaw, and multi-agent systems, materially improving campaign efficiency, content output, and operational speed.
• Produced broadcast-quality commercial ads and TVC content in-house using Runway, Google Veo 3, and Higgsfield, eliminating external creative agency dependency and reducing production costs.
• Managed full-cycle event marketing for a large-scale international B2B trade expo in Miami for 3 consecutive years, covering pre-event digital campaigns, attendee acquisition, on-site brand management, and post-event ROI analysis.
• Led end-to-end mobile app marketing for a US travel fintech app as sole marketing head — covering ASO, Apple Search Ads, GPSO, Google Ads app campaigns, Meta Ads, Simpli.fi programmatic, AppsFlyer attribution, UXCam funnel analysis, Radar geofencing, and CleverTap retention.
• Managed digital marketing strategy and omni-channel campaign execution for a B2B and B2C client portfolio across healthcare, IoT, software, retail, eCommerce, education, and wholesale sectors.
• Executed paid search and paid social campaigns on Google Ads and Meta Ads, tracking ROAS, CPA, and
conversion metrics and continuously optimising performance to improve lead quality and customer acquisition efficiency.
• Managed social media marketing across Facebook, Instagram, LinkedIn, Twitter, and YouTube, developing content strategies, managing content calendars, and growing audience engagement across multiple simultaneous accounts.
• Implemented SEO strategies and Taboola native advertising using Semrush, achieving measurable improvements in organic traffic, search rankings, and qualified lead generation.
• Executed email marketing and marketing automation campaigns across Klaviyo, Omnisend, and Mailchimp, driving customer retention and lifetime value.
• Managed affiliate and partnership programmes via Awin; delivered performance reporting and campaign insights via Google Analytics and Agency Analytics.

• Led the social media marketing and client servicing team at a digital marketing agency, developing and executing integrated brand campaigns for clients across financial services, loyalty programmes, retail, consumer electronics, and hospitality.
• Managed content creation, influencer coordination, community management, and brand storytelling across Facebook, Instagram, Twitter, and YouTube for multiple simultaneous client accounts.
• Presented quarterly performance analyses and campaign ROI reports to executive leadership.
• Created and executed digital marketing and social media strategies for consumer brands across financial services, retail, consumer electronics, loyalty programmes, and hospitality sectors.
• Produced daily content across text, photo, and video formats, managed community engagement, and served as account manager across multiple client accounts.