Creative Director
Ibibo group
Total years of experience :22 years, 1 Months
May 2012 - Present
- Creative Head
• Manage and direct the creative vision for Tradus's online e-commerce user experience.
• Create and evolve online design and brand standards for Tradus, ensuring consistency and predictability to the end user.
• Work with technology team to uncover and understand requirements.
• Take initiative in generating ideas and suggestions on design strategy/solutions and other aspects of the user experience.
• Understand business and customer needs and provide design that meets those needs.
Feb 2012 - May 2012 Creative Consultant - Creative Director
• User Interface solutions for "Dellaria Salon", Evike.com - client based out of US.
• Graphic Design solutions for Yepme.com, BeStylish.com etc.
• Complete website solutions for "Pinche Taqueria" (Restaurant chain in New York/Mexico)
December 2010 - Feb 2012 DigiVation Digital Solutions (Digital Media/Online)
- Creative Head
Head overall quality, innovation, and creative vision for the organization and its clients.
Responsibilities include: • Leading a group of designers in developing and executing unique organization or client website
designs, new product designs, e-mail marketing designs, and internal marketing projects.
• Designing web interfaces using techniques based on usability theory, navigational structure, and concepts related to creating visual flow. These include development for Iphone Applications,
Android Apps.
• Supervising the copy desk
• Providing direction and leadership to freelance resources where appropriate. Managing the look and functionality of client websites.
• Integrating client business requirements into design strategies, interaction, and visual solutions.
• Designing on the basis of marketing objectives and strategic rationale of clients.
• Producing design projects, internal marketing campaigns, and identifying new innovations and opportunities in the online e-commerce and marketing industry.
• Meeting with clients for consultation sessions
• Implementing modifications in websites for clients
• Designing and supervising design of digitized images, banners and other graphics to enhance
appearance of site.
• Applying knowledge of programming techniques and computer internet systems.
• Educating clients about the similarities and differences between Internet communication and other forms of marketing and public relations efforts.
• Custom tailoring plans for proposed sites using a combination of graphic and written material.
• Developing video and audio enhancements if desired by client.
• Have created designs and assisted with UI in such a way that my designs have been quoted and shown as perfect precedents to competition.
August 2007 - December 2010 INX News Pvt. Ltd. (Media / Television)
- Art Director
• Lead the team of designers to produce a new website for the English news channel NewsX.
• Conceptualized and generated ideas; worked hands-on to deliver creative comps; and drove
tactical creative execution.
• Led the technical team and drove site design in accordance with the coding of the site.
• Strategized, conceptualized, and created work that was path breaking in many ways. The site
became a first of its kind amongst competition.
• Maintained brand integrity on NewsX.com.
• Also changed the entire design later to ensure smooth transition from a mixed content site to a
purely video driven and fed one.
• Assisted in the establishment of marketing department standards and procedures.
• Communicated with project managers, product designers to ensure timely and cost-effective
production of online and offline creative projects
• Reviewed projects at each stage of production, from concept to finish.
• Ideated and brainstormed to enhance & add value to NewsX.com content
• Created microsites, virals, banners and other creative marketing tools for the website.
• Also provided novel solutions to ensure that the site is user friendly and technically sound.
• Worked in co-ordination with the editorial team and ensured that they maintained editorial
soundness both in terms of image, banner, digital content as well as text content.
May 2005 - August 2007 SITG / Quasar Media. (Web Solutions / Digital Agency)
- Sr. Graphic Designer
• Worked closely with the SITG technology team to develop Web sites, banner ads, microsites and other digital marketing platforms and initiatives.
• Developed high quality projects and campaigns. Managed accounts, collaborated with clients,
researched project requirements, and gathered all necessary materials for project completion.
• Completed projects within clients' budgetary constraints
• Maintained reference material on projects.
• Enforced adherence to SITG design standards at all times.
• Remained abreast of contemporary design and art direction techniques and technology.
April 2003 - April 2005 NIMBLE TECHNOLOGIES (Web Designing / Multimedia Company)
• Designed over 40 websites integrating the latest Web resources to improve revenue for clients.
• Worked for Print, Web design & Online Media from concept to finish, Brand Identity,
Promotions, Stationery design, Exhibition Display, Brand Application, Brochures, Emailers, Flyers,
Newsletters, Adverts. Etc.
• Specialization in Layout Designing & Multimedia presentation designs.
• Composting Animated movies - which includes Audio/Video Editing, Animations
April 2002 - March 2003 SYBER DYMENTIONS (Graphic Designing Company)
1) . Brochure layout, packaging design, various design projects involving design
programmes such as Quark, Photoshop, Illustrator and Freehand.
• Proven track record of creative conceptualization with a strong ability to
Web Engineering Bachelor's Degree-Graduate Degree ( B.Sc IT)