National Marketing Manager
Mxit Network India Pvt. Ltd.
Total years of experience :15 years, 9 Months
• Leading the marketing Initiatives (ATL, BTL and TTL) in India for Mxit, South Africa’s largest mobile social network and chat app
• Executed Strategic Tie-ups & Associations with mobile manufacturers, Telecom service vendors and industrial forums
• Competitive Mapping and understanding Market Trends through extensive (Client/Vendor)
• Strategic consulting assignments across areas such as Digital Marketing and Market Research
• Offered services around management of product - Strategy, Growth and Marketing
• Delivered projects involving quantitative analysis, industry research, and strategy development
• Set up and streamlined the Deloitte Analytics (DA) process in India in less 2 months to collaborate with the US offices
• Ideated marketing strategies for DA thought leadership which outperformed (19.59%) the Service line average (16.71%)
Digital Marketing/Social media Projects
• Conducted the 1st Yam Jam for the service line which is a benchmark across multiple services lines of the firm
• Created a high level Strategic Social media report on “Global HR Management Consulting” for Talent Director, Deloitte, India
• Prepared an in depth research report about “Performance of the Top Global Consulting players” for the Service Line Lead, USA
• Delivered a high level research on “Comparative Study of the BIG 4” which capitalized by the Marketing Director, Australia
• Acknowledged as Top Yammer Contributor by the Deloitte Global Network which has more than 77, 000 members
Accomplishments at Deloitte
• 1 of the 5 Member team across the entire firm to independently release 2 POVs for Community Thought leadership Program
• Picked to be among the top 12 out of the 180 ideas submitted for an Innovation Challenge held for US and Indian Professionals
• Increased Greening foot print of the Hyderabad offices by 5% YOY by leading the Greening Team of more than 50 people
• Worked with C level Executives and decision makers in formulating new strategies to offer Services for the market place
• Prepared white papers, case studies pertaining to verticals - BFSI, IT TMT, healthcare which were shared with FORTUNE 500
• Winner of the #Digitalinfomaniachallenge from HYD campus of Indian School of Business, a competition held by ISB Digital Summit 2014
• MBA - University topper - Gold Medalist and “Best Internship project – MBA 2008”
• B.Com - Computers from St Mary's Centenary Degree College, 2003 -2006 with 58%
• 11th &12th - Maths, Physics and Chemistry from St Mary's Centenary Junior College, 2001 -2003 with 78.6%
• SSC from Mega City High School, Hyderabad with 84.16%