Rohit Michu, Brand Services Director

Rohit Michu

Brand Services Director

Arc Worldwide

Location
India - Delhi
Education
Master's degree, Marketing
Experience
20 years, 10 Months

Share My Profile

Block User


Work Experience

Total years of experience :20 years, 10 Months

Brand Services Director at Arc Worldwide
  • India - Delhi
  • My current job since September 2016

I am managing large key accounts like ITC, Cisco & Hindustan Unilever. I am also a SPOC for developing strategy for all briefs in Experiential & Shopper marketing domain

Client Servicing Director at J. Walter Thompson
  • India - Delhi
  • March 2016 to August 2016

I was managing key accounts like GSK, Mahindra & UNICEF for both creative & activation projects. I was also part of the account planning team & instrumental in winning UNICEF business during my tenure.

Marketing Head at Jabra ( via Innova Telecom Pvt. Ltd.)
  • India - Delhi
  • May 2015 to February 2016

I was representing marketing function for Jabra India B2B at a national, APAC and Global level. The role was to retain existing customers base and acquire & develop new channels and customers.

Designation - Business Director at Razorfish - a part of Publicis Groupe
  • India - Delhi
  • September 2004 to May 2015

My job profile requires me to assist brands across industries to reach out to the desired TG in a more effective manner by communicating with them across mutliple touch points

Designation - Project Consultant at Linterland Rural Initiatives
  • India - Delhi
  • April 2003 to May 2004

Linterland Rural Initiatives (a div. of Lintas India Limited)
Designation - Project Consultant April' 2003 to May' 2004


Responsibilities:
* Project planning and implementation as per brief
* Team Management
* Quantitative & Qualitative Analysis of projects

Education

Master's degree, Marketing
  • at Sri Sringeri Sharda Institute
  • August 2002

P.G.D.B.M - Marketing Sri Sringeri Sharda Institute of Management

Bachelor's degree, Physics & Computer
  • at University of Allahabad
  • June 2000

B.Sc. - Physics & Computer hardware University of Allahabad

Specialties & Skills

Integrated Marketing
Marketing Communications
Channel Marketing
Event Planning
Building Brand Awareness
Marketing Communication

Languages

Hindi
Expert
Urdu
Intermediate
English
Expert

Training and Certifications

Making Powerful Presentations (Certificate)
Date Attended:
June 2003
Valid Until:
June 2003

Hobbies

  • Travelling and Writing