Performance Marketing Executive
Merkle (a Dentsu company)
Total years of experience :4 years, 8 Months
• Project Management and Customer Success: Directed end-to-end project management for advertising accounts of prominent clients like Schneider Electric, Toshiba, and 3M, spanning global platforms such as Google, LinkedIn, and Meta. Oversaw budgets exceeding $50, 000, consistently achieving diverse campaign objectives, including lead generation, brand awareness, promotional initiatives, and traffic optimization.
• Strategic Planning and Optimization: Formulated and executed strategic media plans across various platforms, leveraging in-depth competitor data analysis to refine campaigns and forecast performance metrics and trends. Spearheaded strategic initiatives resulting in a notable 40% reduction in average CPC costs and a remarkable 75% enhancement in CTR efficiency for Schneider Electric campaigns in South America.
• Stakeholder Management, Data Analysis and Reporting: Collaborated closely with stakeholders across diverse regions including Europe, LATAM, NORAM, USA, and APAC, managing advertising accounts for esteemed clients such as Schneider Electric, Toshiba, and 3M in Singapore. Utilized advanced analytics tools, including Google Analytics, Google Data Studio, and Power BI, to analyze complex datasets and generate insightful campaign analysis, budget proposals, and comprehensive weekly reports.
• Team Training and Development: Facilitated comprehensive employee training sessions focused on account management best practices, insights sharing, innovative initiatives, and effective time management strategies. Proficiently utilized multiple ad analytics and visualization tools such as Google Ads, Meta, LinkedIn, Google Analytics, Google Data Studio, and Power BI to drive successful outcomes.
• Client and Operational Management: Spearheaded sales operations, travel consultation, managing quotation processing, order fulfilment, and customer database maintenance, while also overseeing competitor pricing and business expansion initiatives across African markets. Prioritized client satisfaction and retention, ensuring seamless post-booking operations and fostering strong client relationships for enhanced customer satisfaction.
• Financial Analysis and Strategy Planning: Leveraged predictive analytics to conduct monthly revenue analysis and facilitate budget planning exercises, providing crucial insights to inform marketing budget decisions. Utilized descriptive and prescriptive analytics methodologies to optimize spending, resulting in increased ROI and revenue generation across marketing initiatives.
• Market Insights and Sales Optimization: Utilized consumer behaviour analysis and competitive market research to drive sales strategies and communication tactics, effectively enhancing Revenue per Lead (RPL). Implemented a structured sales model that boosted ROI and conversion rates by 15% across sales teams. Maintained a consistent 75% Impressions Top rate on Google Ads through rigorous keyword research, A/B testing, and SEO content recommendations, in close collaboration with web development teams.
• Account Management: Managed the Google Ads account independently, overseeing all aspects of account management and optimization, including budget allocation, campaign setup, and performance analysis. Operated with a monthly budget of $40, 000, conducting rigorous marketing and sales performance analysis to target Cost Per Acquisition (CPA) goals for global campaigns, ensuring efficient cost management and campaign optimization.