VP - SALES
VRISHANK ADVISORY SERVICES PVT LTD
Total years of experience :20 years, 0 Months
• Joined as a VP and Business Partner for adding a new wing in the company i.e LOANS ( Home Loan, Personal Loan & Business Loan )
• Associated with different Private Banks & NBFC’S as DSA to market their Loan products.
• Life Insurance, General Insurance, Mutual Funds, Portfolio Management, Structured Product.
• Managing the 180+ DPD for Vijayawada and Elluru with Portfolio size of 25 Crore, with 5 Agencies having manpower strength of 24 people.
• Review performance of vendors / outsourced / support staffs and validation of Team feedback & support to achieve desired result as per the assigned targets.
• Within 3 months taking the market to 11.50 lacs avg collection from average of 8 lacs in last 3 months before Oct’17 for this year and then reaching the highest level of Rs. 13.50 lacs in Mar'18 ( 69 lacs in 6 mnths)
• Handling all Government /TASC Accounts of Co-operative Banks, Societies, Trusts, Clubs Associations / Institutional Relationship, Expertise in managing large TASC clients Relations dealing with the HNI (MD & CEO Level ) high profile client, Sound knowledge of financial tools like, Payment Gateways, Bulk RTGS/ NEFT, DBT, ABPS, Biometric Payments, PFMS etc. Exposure to Financial solution for TASC Segment like FCRA - Implementation, Payment Gateway, and other Customized tools.
• Achievement of NTB numbers & annual budgeted business numbers, TD Plans & balance build up by cross selling other product offering CIB, Business correspondence, CMS offering fee collection, payment gateway, LC /BG, EDC /POS machine, Virtual account.
• Exposure to financial solutions for FIG & PSUs segment like, Cash / Cheque Pick-up / drop, CMS NEFT/ RTGS/ IMPS/NACH/ ATM Sharing, Customized MIS generation, customized cheque printing, trade forex solutions. Strong analytical skills, support business operations through analysis of key performance indicators and trends. Proven ability to improve operations impact business growth and maximize profits through achievement in financial management, Internal controls/ efficiency improvements.
• Driving the entire branch team \[13 branches\] to achieve the relationship base and increase the casa ratio of the branches.
• Leading Sales officers to initiate new relationships and generate business and develop the segment.
• Overseeing the entire gamut of branch operations involving cash operations management, verification of payments inputted by makers & cashiers, processing & authentication of funds transfer, RTGS, NEFT, FD, RD requests, etc. inventory control, internal & external audits and compliance
• Facilitation achievement of highest levels of service health of branch by ensuring strict adherence to operational processes, closely monitoring complaints & service issues, monitoring accounts, control fraud, ensuring timely reporting
• Driving effective utilization of different operational tools (such as Finacle, I Sense and Finnone) for effective servicing of clients
• Instrumental in spearheading end to end operations of branch of Rs. 42 Crores GL size, including Sales (CASA Book, Personal Loan, Insurance, Mutual Funds, Home Loan, Auto Loans, Credit Card), Operations Management, Service Delivery, Fraud Control & Reporting and Customer Retention
• Excellent track record of:
o Doubling branch business by increasing CASA Book Value by more than 100% i.e. Rs. 8 Crs to 22 Crs in April’15 - Mar’16
o Over achieving Asset business target, Home Loan of 11 Crs till feb against tgt of Rs.7 Crs by adding new channel partners in order to expand reach to customers.
o Amplifying existing market share of the branch by defining & implementing business strategy and introducing changes in strategies for service delivery
o Consistently improving branch rating with consistent focus on operational aspects of Branch Banking
• Led sales and business development aspects of branch of GL size of Rs. 160 Crores
• Drove expansion of business and growth in revenue through:
o Maximisation of CASA numbers and values
o Current Account Segments like Business Lending and Salary Accounts
• Cross-selling of other banking products like Life Insurance, Home Loan, Auto Loan, Personal Loan
• Successfully achieved MAB of Rs. 6.5 Crores against target of Rs. 7.25 Crores in NCA in FY 2013-14 through retail strategies and by increasing customer’s payments through their account & converting it to their primary account
• Led a team of 13 Sales Officers and guided & mentored them to achieve good ratings; mentored 8 / 13 Sales Officers to win incentives under SOVP month on month since Oct’13 onwards
• Functioned effectively as Regional Co-ordinator for Tab Banking
• Awarded as:
o “Best Branch Sales Manager” in the region for delivering productivity of 11 Saving Accounts in Jan’14, adding 5+ Current Accounts in 2013-2014 and for continuously maintaining the productivity over 10 in Savings Account and also for achieving lowest rejections in team performance
o “RD Rockstar” in Zonal Level RD Contest
• Improved profitability of the region through sales of Financial Instruments such as Advisory Products, PMS, Structured Products, Mutual Funds, Co. FDs, NCDs and Insurance
• Structured Products & PMS was the focussed product in later half of my tenure.
• Improved overall profitability of the branch through sales of products such as Mutual Funds, Insurance & Company FDs other than stock market to key HNI clients
• Managed the entire gamut of KARVY operations of the branch including:
o Monitoring overall Risk Management System of the branch; setting limits of exposure in the stock market platforms (NSE & BSE) as per current markets trends and client’s past records
o Ensuring execution of Clearing and Settlement Process as per set regulations and without any deviation
o Ensuring compliance of each individual department (Secondary Market Division and Depository Participants)
o Carrying out ABC Analysis of all clients serviced by the company
• Achieved highest procurement of:
o Reliance Natural Resources worth Rs. 25 Crores as a region (1st time in history of East Region and 3rd PAN India)
o Reliance Equity Fund worth Rs. 12 Crores in Eastern Region in 2006
• Received Certificate of Highest Achievement from:
o Standard Chartered Mutual Fund for performance in the New Fund Offer of ‘Standard Chartered Enterprise Equity Fund’ in 2006
o Sundaram Mutual Fund for performance in the New Fund Offer of ‘Sundaram Capex Opportunity Fund’ in 2005