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روهيت روهيت,  Digital Marketing Manager

روهيت روهيت

Digital Marketing Manager·Citizenship Bay

الإمارات العربية المتحدة

ماجستير, Marketing

الخبرة العملية

مجموع سنوات الخبرة: 11 سنوات, 4 أشهر

Digital Marketing Manager

سبتمبر 2024 - حتى الآن

Citizenship Bay

دبي، الإمارات العربية المتحدة

سبتمبر 2024 - حتى الآن

مجال الشركة:
الخدمات المالية
الدور الوظيفي:
التسويق والعلاقات العامة

Digital Marketing Expert

مايو 2019 - يونيو 2024

Arton Capital - Empowering Global Citizenship®

دبي، الإمارات العربية المتحدة

مايو 2019 - يونيو 2024

Regions: Global
Language Work With: English, Arabic, Chinese & Russian

HubSpot CRM
• Lead management: Uploading & assigning leads to RM’s based on their location or language.
• Integrate CRM with website, landing pages and other lead generation advertising platform (Google Ads, Facebook ads, LinkedIn ads)
• Customer Engagement: Create RM’s & client engagement via weekly email marketing to maintain the interest in the programs.
• Overseeing direct communications with customers through the CRM.

Google/ Yandex Ads :
(✅ Screenshot Available)
• Developing & implementing effective PPC campaigns to hit goals and ROI, ensuring that campaigns are aligned across multiple platforms like Google Ads, Yandex, etc
• Lowering the CPC by 55% and improving the quality score of the ads from 4 to 10
• Tracking daily, weekly & monthly KPI's to identifying opportunities for improvement in performance & regularly reporting to management

Social Media Marketing:
(✅ Screenshot Available)
• Generate qualified leads from social media ads (Facebook, Instagram & LinkedIn) targeting high net individuals.
• Grow Instagram follower by more than 300% from 840 to 3600
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Stay up to date with current technologies and trends in social media, design tools and applications

SEO
• Ranked #1 and default in Google search for “citizenship by investment”.
• Optimizing on-page & off-page content & copy
• Monitor redirects, click rate, bounce rate, and other KPIs
• Troubleshooting technical SEO issues & recommending fixes

Landing Page and Website Optimization:
• Create, edit and update the new landing pages and website.
• Performed test on landing pages and delivered strategies to maintain conversion rates.
• Design responsive landing pages and website.

Event
• Built participants for the webinar from paid and organic social media promotion.
• More than 600 registrations, 75% viewership from Zoom program webinar
• After successful completion of webinar, assign the participants to designated Relationship Manager

مجال الشركة:
الخدمات المالية
الدور الوظيفي:
التسويق والعلاقات العامة

Digital Marketing Expert

مارس 2018 - أبريل 2019

Bluemina Citizenship and Immigration

دبي، الإمارات العربية المتحدة

مارس 2018 - أبريل 2019

Regions: Middle East (UAE, Qatar, Bahrain, Lebanon, Kuwait, Yemen, Saudi Arabia, Iraq, Syria, Egypt, Jordan, Palestine), Iran
Language Work With: English, Arabic

Google Adwords ( PPC - Pay Per Click) :
(✅Screenshot Available)
• Administered all PPC projects and estimated budgets to maintain maximum returns.
• Performed keyword research on a regular basis.
• Lowering the CPC by 35% and improving the quality score of the ads.
• Channelized the flow of the conversion.
• Prepared reports for management through performance of projects.

SEO (Search Engine Optimization) :
• Ranked #1 and default in Google search for “St Lucia citizenship benefits”. http://bit.ly/g-search-seo
• Ranked #2 in Google images for “dominica citizenship benefits”. http://bit.ly/g-images-seo
• Optimize & perform keyword search for youtube video.
• Managed & improve the ranking of google my business listing (Google Maps).

Social Media Marketing (SMM / SMO):
(✅Screenshot Available)
• Daily moderation of all social networks including Instagram, Twitter, Facebook, LinkedIn, and others
• Analyze competitors on a weekly basis
• Set KPIs, establish reporting and review campaign performance
• Compile weekly reports for engagement

Graphics Designing:
• Create the responsive ads using google ads tools for Google, YouTube and Gmail.
• Coordinate with graphic designer for social media poster and edit when it needed.
• Learning Google web designer.
• Prepare and edit the website images using photoshop.

Landing Page and Website Optimization:
• Create, edit and update the new landing pages and website.
• Performed test on landing pages and delivered strategies to maintain conversion rates.
• Track the leads to ensured optimal utilization of analytical tools and recommended improvements.
• Design responsive landing pages and website.
https://www.bluemina.com/

Email, Newsletter & SMS Marketing:
• Run various types of SMS campaign for sales manager
• Create the newsletter for event, promotion and holiday
• Creating email template using HTML/CSS and pre-built template builder.

مجال الشركة:
خدمات الاستشارات التجارية
الدور الوظيفي:
التسويق والعلاقات العامة

Regional Online Marketing Assistant Manager

يونيو 2015 - نوفمبر 2017

Servcorp

دبي، الإمارات العربية المتحدة

يونيو 2015 - نوفمبر 2017

Regions: Middle East ( UAE, Qatar, Bahrain, Lebanon, Kuwait), Saudi Arabia, Turkey, Belgium, France, Iran

Language Work With: English, Arabic, Turkish, French, Farsi, Dutch

Google Adwords ( PPC - Pay Per Click) :

- Creating and planning a variety of PPC campaigns across a range of digital channels
- Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share,
quality score and other important account metrics.
- Find ways to reduce risk of click fraud
- Overseeing existing campaigns and making recommendations on how to optimize them
- Provide creative copy suggestions and graphical ad templates.
- Generate weekly and monthly reporting for all major metrics, goals tracking & revenue tracking

SEO (Search Engine Optimization) :

- Perform keyword research in coordination with business objectives to optimize existing content and uncover new
opportunities
- In-depth experience with website analytics tools (e.g., Google Analytics, Google Webmaster Tool, Bing Webmaster etc.)
- Working knowledge of HTML, CSS, JavaScript and PHP development
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target
keywords.
- The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and
related skills
- Analyzing keywords and SEO techniques used by competitors
- Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines

Social Media Marketing :

- Creates social media campaigns and strategies, including budget planning & content ideation
- Grows and expands company social media presence into new social media platforms, plus increases presence on existing
platforms including Facebook, LinkedIn, Twitter, and Instagram
- Design, create and manage promotions and Social ad campaigns.
- Compile reports for management showing results (ROI).
- Working within Hootsuite, Buffer, Sprout Social other social media tools

مجال الشركة:
العقارات
الدور الوظيفي:
التسويق والعلاقات العامة

Web Designing

فبراير 2015 - مايو 2015

EstateUp

دبي، الإمارات العربية المتحدة

فبراير 2015 - مايو 2015

- Developed graphic images and effects to achieve design goals
-Performed routine updates, upgrades and overall maintenance of website
-Ensured accuracy of website content by thoroughly editing and cross-checking
-Expertly strategized SEO/SEM campaigns across website including blogs, email newsletters, ads & promotions.

مجال الشركة:
العقارات
الدور الوظيفي:
تكنولوجيا المعلومات

Graphic Designer

نوفمبر 2014 - نوفمبر 2014

AVIS Al Otaiba General Transport, Jabel Ali

دبي، الإمارات العربية المتحدة

نوفمبر 2014 - نوفمبر 2014

Duration: Contract Basis
Animated Video
Link: http://youtu.be/k2o04Ld9iPw

مجال الشركة:
النقل بالسيارات
الدور الوظيفي:
التصميم والإبداع والفنون

Android Developer, CRM Software Implementation, Strategic Branding

يوليو 2014 - سبتمبر 2014

NIMAI MANAGEMENT CONSULTANT

دبي، الإمارات العربية المتحدة

يوليو 2014 - سبتمبر 2014

I have worked in small and mid-sized companies on various projects. My goal is to launch CRM that fit into a company's processes and business strategy.
- Update and maintain Open-source CRM system written in PHP and MySQL
- Periodically give presentations to Sales team on how to use the CRM
- Wrote custom modules and tailored them to suit the companies need
- Synchronize with CRM to Outlook contact and calendar.
- Create the workflow to automate the business process.

- Develop Android App for Nimai Management
Apps Function:-
- Send the Meeting detail via email to the head the department.
- Save/Edit/Delete the Meeting Detail
- Easy to Use

-I have worked with the NDA agreement and create the database of these agreement

مجال الشركة:
الخدمات المالية
الدور الوظيفي:
استشارات

التعليم

Amity University

يونيو 2015

يونيو 2015

ماجستير، Marketing

الإمارات العربية المتحدة

P.D.M College of Engineering

يناير 2013

يناير 2013

بكالوريوس، Computer Science and Engineering

الهند

St. Martin’s Public School

يناير 2006

يناير 2006

الثانوية العامة أو ما يعادلها، Science

الهند

Skills

Digital Marketing
Expert
Digital Marketing
Expert
Android Software Development
Expert
Android Software Development
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
SEO
Expert
SEO
Expert
PPC
Expert
PPC
Expert
Paid & Organic Social Media Markeitng
Expert
Paid & Organic Social Media Markeitng
Expert
Wordpress & Umbraco CMS
Intermediate
Wordpress & Umbraco CMS
Intermediate
Adobe Photoshop
Intermediate
Adobe Photoshop
Intermediate
Email Marketing
Expert
Email Marketing
Expert
Landing Page & Website Optimization
Expert
Landing Page & Website Optimization
Expert
Google Play Store SEO | Android Developer
Expert
Google Play Store SEO | Android Developer
Expert
Content Marketing
Expert
Content Marketing
Expert
HTML5
Expert
HTML5
Expert
Graphics Ads Template Design
Intermediate
Graphics Ads Template Design
Intermediate
Mobile Marketing
Expert
Mobile Marketing
Expert
CSS
Expert
CSS
Expert
Digital Marketing
Expert
Digital Marketing
Expert
SEO - (Search Engine Optimization) / SEM - (Search Engine Marketing)
Expert
SEO - (Search Engine Optimization) / SEM - (Search Engine Marketing)
Expert
PPC (Pay per Click) | Google Awords
Expert
PPC (Pay per Click) | Google Awords
Expert
SMS Marketing
Expert
SMS Marketing
Expert
marketing
Expert
marketing
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Social Media
Expert
Social Media
Expert
Google Adwords
Expert
Google Adwords
Expert
SEO
Intermediate
SEO
Intermediate
SEM
Expert
SEM
Expert
Google Analytics
Expert
Google Analytics
Expert
Android Software Development
Expert
Android Software Development
Expert
PPC
Expert
PPC
Expert

حسابات مواقع التواصل الاجتماعي

اللغات

الانجليزية

متمرّس

الهندية

اللغة الأم

التدريب و الشهادات

الشهادات
Google Analytics
Apr 2024
Google Ads: Video
Apr 2024
Google Ads: Display
Apr 2024
Google Ads: Search
Apr 2024
Google Ads: AI Powered Performance Ads
Apr 2024

التدريب
SEO (Search Engine Optimization) & PPC (Pay per click)
Expert Training Insitute
Jun 2017