Rollyzon Asuncion

Promoted within 6 months from Manager of Account Management to Manager of
Projects & Operations, entrusted with overseeing full company operations, directly
reporting to the CEO.

Awarded Outstanding Employee of the Year 2024 and Leadership Excellence of
the Year 2024 for strategic leadership and high-impact results
Directed company-wide operations and strategic initiatives, delivering
measurable process improvements and business growth, successfully
introduced new services and products.
Led cross-functional teams of 15+ staff across departments; handled hiring,
training, performance evaluation, and retention strategies. Opened up
opportunities for promotions and developments.
Implemented cost-control measures and streamlined workflows, reducing
operational expenses while maintaining service quality and client satisfaction,
Successfully cut the cost down up to 50% but with a stronger and effective
operations.
Oversaw execution of major projects including product launches and IT system
upgrades, delivering on time, within scope, and aligned with business goals,
Successfully improved workflow and efficiency by 90%
Developed and executed data-driven marketing strategies that increased brand
visibility and franchisee acquisition, Drove franchise growth to 25 additional
store openings in 2 years through current franchisees expansion and new
acquisition.
Introduced and optimized a CRM system to enhance customer engagement and
service delivery.
Analyzed KPIs, financial reports, budgets, and forecasts to support strategic
decisions and drive operational efficiency.
Identified and mitigated business risks through proactive planning and
contingency strategies.
Conducted staff development programs, performance reviews, and feedback
sessions to enhance team productivity, successfully improving team
performance by 90%.

Successfully established and currently leading the operations of a newly formed
affiliated business, built from the ground up and operating for over six months.

Reporting directly to CEO & COO; managing 40+ key accounts across 20+ countries
Managed and maintained strong relationships with 40+ key franchisee clients across 20+ countries including Aruba, Australia,
Belgium, Canada, Czech Republic, England, France, Germany, Greece, Iceland, Ireland, Netherlands, Portugal, Reunion Island,
Spain, Qatar, Saudi Arabia, United Arab Emirates, United Kingdom and United States
Developed and executed strategic account plans based on financial analysis and market insights to drive growth
Supervised and mentored a team of 4 account managers, providing guidance, evaluations, and performance support
Negotiated contracts and agreements with clients in collaboration with legal teams
Addressed and resolved complex client issues, ensuring high customer satisfaction and retention
Collected and integrated client feedback to improve services and identify growth opportunities
Prepared and presented comprehensive performance reports (weekly to annual) to CEO & COO
Developed and maintained internal dashboards tracking operational, financial, and performance metrics
Designed and implemented processes for data management, compliance, documentation, and account growth
Led cross-functional collaboration with Business Development, Marketing, and Project teams to align strategies and meet
account objectives
Ensured strict compliance with company policies and regulatory updates across all key accounts
Led targeted programs supporting account development and project completion
Monitored KPIs and analyzed performance data to identify risks and opportunities for growth

Established and maintained strong relationships with 50+ key partners and onboarded 100+ strategic partners
Designed and implemented partner programs and SOPs to drive performance growth and operational efficiency
Conducted partner performance reviews, analyzed metrics, and provided actionable insights for optimization
Resolved partner issues and provided ongoing support and training to ensure partner success and satisfaction
Collaborated with sales, marketing, and product teams to align partnership strategies and achieve shared goals
Prepared and presented regular partnership performance reports to senior management to inform strategic decisions
Developed compensation schemes and streamlined workflows for enhanced account management
Led and trained a team of 5+ Partner Associates, creating onboarding kits and marketing guides
Oriented partners on digital marketing tools and internal processes to boost visibility and revenue

Developed and implemented lead generation and sales strategies across digital platforms, onboarding 30+ key
accounts
Negotiated and closed contracts, securing favorable terms and long-term client engagements
Built and maintained strong relationships with key clients, driving upselling, retention, and repeat business
Established strategic partnerships with financial institutions and business setup firms, expanding market reach
Conducted market research and competitive analysis to support business growth initiatives
Planned and executed integrated marketing campaigns across online and offline channels
Created digital and print content using Canva (social media graphics, brochures, email newsletters, etc.)
Managed social media presence and engagement across LinkedIn, Instagram, and Facebook
Executed email marketing campaigns via Zoho, MailChimp, SendinBlue, and Outlook
Represented company at industry events, expos, and client engagement activities