Full Time Work
British American Tobacco
مجموع سنوات الخبرة :6 years, 6 أشهر
1- BAT com. (British American Tobacco- Egypt) - Full Time Work
From December2012 up to Now
• Area sales supervisor (Delta region - Tanta -)
✓ Identify area priorities, weaknesses and opportunities by collating and analyzing data on market dynamics, trade marketing status, existing and own competitor's materials, & trade promotions.
✓ Manage all the classification of all outlets that either sell tobacco products or attract key target consumers (ASU30) (adult smoker under 30) including the ability to match the image of the outlet and consumer with the brand image.
✓ Managing a team of 9 distribution reps covering 2000 customer with overall budget, Providing the Appropriate on-job coaching, training, motivation and staff development in order that trade marketing and distribution representation is superior to the competition in respect of both core and added value services.
✓ Keep Representatives fully informed at all times of objectives, progress and future action plan in order that effective planning and in-market activities can be implemented.
✓ Establish close working relationships with the trade in order to gain high levels of trade support and loyalty whilst enhancing understanding of the trading environment.
✓ Provide trade marketing and distribution with information and reports on performance and accounts to ensure that the Regional Manager, the key account handlers and the Brand Marketing team are fully informed at all times.
2- BAT com. (British American Tobacco- Egypt) - Full Time Work
From June 2012 TILL December2012
• As a Chain Account Manager: -
✓ Responsible for sales plan with the chain company like (SPINES MARKET, CARIEFOUR MARKET, WATANYA PETROL STATIONS, MAKRO HYBER MARKET)
✓ Provide support to the trade through regular and accurate communication, problem solving, specialized advice & fair trade.
✓ Maintain accurate and relevant outlet information.
✓ Implement the account plans for merchandising and promotion through support of Part-timers in order to achieve distribution and visibility targets (where applicable)
✓ Co-ordinate Part-timers / Merchandisers in order that trade marketing representation in retail chain outlets is superior to the competition in respect of both core and added value services (where applicable)
3- BAT com. (British American Tobacco- Egypt) - Full Time Work
From November 2010 TILL June 2012
• As Trade Marketing Representative:-
✓ Responsible for the marketing plan using the company slogan to be fixed as an image on the target consumer locations specially in SHOUBRA & EL ZAYTON district.
✓ Visit frequency and outlet visit plan in order to maximize route effectiveness and efficiency.
✓ Ensure that the territory volume and distribution objectives of company brands are achieved by trade channel and outlet type in order that availability is maximized in line with brand strategies and the needs of the market.
✓ Ensure optimal stock levels, product quality and freshness through stock management, orientation to the trade and reporting on supply chain and product issues.
✓ Ensure that price is in line with the company strategy.
✓ Gain customer participation in Trade and Consumer promotions, placement of merchandising materials, optimization of product positioning and impact "face on" display in line with the company's space Plano grams in order to maximize brand awareness and visibility.
4- BAT com. (British American Tobacco- Egypt) - Full Time Work
From October 2009 TILL November 2010
• As Distribution Representative: -
✓ Responsible for the products distribution plan in DOWN TOWN district.
5- BAT com. (British American Tobacco- Egypt) - Part Time Work
From October 2007 TILL October 2009
As Purchasing Clerk: (Responsible for the purchasing materials related to the telecommunication Towers engineering)
WORKSHOPS & TRAINING COURSES ATTENDED
✓ Negotiation Skills, Pre-sales Program, Rerouting skills, selling
✓ Handling Objection
✓ MXS (Marketing Excellence Series) Brand Architecture - Brand positioning - Brand world - New Business models.
✓ Managing Key Accounts. (British American Tobacco Egypt)
Business Skills Acquired:
From May 2009 TILL October 2009
• As Consumer Relation Assistant: -
✓ Responsible to make a survey with the new consumer and the existing consumers to make reports showing the consumer consumption analysis chart)
6- E. E. C. (Engineering Enterprise Company) - Full Time Work
• Bachelor of information system - Graduation: 2007
• Egyptian general Secondary certificate: 2003 Computer Courses • Microsoft WIN 2000, WINS XP & WIN 7 (Word, Excel, PowerPoint, Access, Internet)