CEO
BrainsFirst
Total years of experience :17 years, 7 Months
BrainsFirst is HR Tech company that develops neuroscience-based assessment games to evaluate cognitive skills and match individuals with suitable job opportunities or career paths.
- Directed Brainsfirst's post-crisis stabilization and reorganization including financial restructuring and team optimization.
- Optimized operational efficiency and profit, overseeing sales and P&L.
Built a resilient, innovative company culture, focused predominantly on consultancy.
- Led the fundraising efforts for expansion from consultancy to Saas.
- Set a record for BrainsFirst's highest annual revenue.
- Led the fundraising efforts for expansion from consultancy to Saas.
- Set a record for BrainsFirst's highest annual revenue.
Habtic is a Health/HR Tech company that provides a platform focusing on health and well-being, offering insights, information, and tools to help individuals and organizations achieve better health outcomes and improve overall wellness.
- Responsible for setting up Habtic Benelux operation.
- Responsible for directing business and managing the kick-start of the new team & office including running day-to-day operations.
- Responsible for company investment, sales budgets, and P&L.
- Responsible for developing country operation blueprint for European rollout and leading fundraising team.
- Hired & trained 21 FTEs in 6 months.
I have had the opportunity to advice several US companies as Independent Management Consultant, specialized in Investment/Sales & Marketing strategy consultancy for regulation A financing projects.
- Clients: Gseed.com, Evoinvest.com & Crowdfunder.com.
- Increased investment conversion rate over 400%.
As General Manager for the world-famous Blue Curacao liqueur distillery on the island of Curacao in the Caribbean region, I was responsible for:
- Developing 5 new product lines during covid crisis to create 1 million+ Naf of incremental revenue.
- Developing multi-brand brand portfolio marketing strategy.
Increased regional production with 2 new production markets.
- Commercial strategy and execution for the export portfolio to 50+ countries.
- team of 70 FTEs.
During my time as founder and CCO for the ELEQT group, I was responsible for:
- Increasing revenue 100% per year, for 3 years straight.
- Acquiring over USD 1.5 million in investor capital.
- Setting up sales offices in 10+ countries (16 cities) including Dubai.
- Acquiring over 250 global premium brand clients.
- Executing a merger with UK's Quintessentially group in 2012.
- Selling our company to a US public company in 2014.
- Managing a team of 75 FTEs.
During my time as Marketing Director at Heineken Netherlands Antilles:
- Created a beverage brand that launched in multiple Caribbean markets and became a regional Red Bull alternative.
- Maximized ANG 1.5 Mil+ Marketing budget by bringing design and event activation in-house.