Ronna Alafriz

• Manage and optimize digital marketing efforts for six client accounts which four of those are
hospitality brands, ensuring consistent brand presence and audience engagement
• Develop and execute monthly content calendars aligned with client objectives, KPIs and branding
• Lead creative direction to maintain brand consistency across visual and written content
• Experienced in using Canva and CapCut for social media content creation

• Managed end-to-end digital campaign execution from RFP to post-campaign reporting using
Salesforce
• Delivered and optimized over 900 digital campaigns, generating more than $1.5M in revenue
• Coordinated with sales, operations, and product teams to ensure timely and accurate campaign
delivery
• Evaluated performance metrics and implemented optimization strategies to improve results

• Managed Google Business Profile and social media platforms to increase brand visibility
• Developed content strategies that improved engagement across Facebook, LinkedIn and X
• Executed email marketing campaigns using Mailchimp, including audience segmentation
• Supported lead generation initiatives through targeted digital outreach
• Experienced in using Canva and CapCut for social media content creation

• Expanded marketing database by 90% through implementation of Apollo for lead generation
• Supported deal closures with key clients worth of $10 Million from Williams AV, Ingeteam, and
International Water Guard to name a few
• Served as Project Lead for major international tradeshows (DSEI 2021, Land Forces 2022)
• Delivered internal training on sales lead generation processes
• Collaborated with UK-based teams on product presentations and campaign execution
• Experienced in using MailChimp for email marketing

• Managed corporate social media channels to increase brand awareness
• Created visuals, written content for digital campaigns and executed and optimized Facebook ads
• Experienced in using Canva for social media content creation

• Handled inbound and outbound customer calls
• Assisted customers with inquiries and converted them into sales
• Performed data entry while communicating with clients
• Operated cash registers, including processing cash, credit, and debit card payments