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Ronna Alafriz, Social Media and Digital Marketing Specialist

Ronna Alafriz

Social Media and Digital Marketing Specialist·Satellite Samurai

United Arab Emirates

Bachelor's degree, Marketing Management with Specialization Track in Advertising

Work experience

Total years of experience: 9 years, 6 months

Social Media and Digital Marketing Specialist

December 2025 - January 2026

Satellite Samurai

Dubai, United Arab Emirates Hybrid

December 2025 - January 2026

• Manage and optimize digital marketing efforts for six client accounts which four of those are
hospitality brands, ensuring consistent brand presence and audience engagement
• Develop and execute monthly content calendars aligned with client objectives, KPIs and branding
• Lead creative direction to maintain brand consistency across visual and written content
• Experienced in using Canva and CapCut for social media content creation

Company industry:
Media Production

Associate Manager, Client Success – Markets Digital

January 2025 - December 2025

iHeartMedia | Unified Corp. Enterprises

Tennessee, United States Remote

January 2025 - December 2025

• Managed end-to-end digital campaign execution from RFP to post-campaign reporting using
Salesforce
• Delivered and optimized over 900 digital campaigns, generating more than $1.5M in revenue
• Coordinated with sales, operations, and product teams to ensure timely and accurate campaign
delivery
• Evaluated performance metrics and implemented optimization strategies to improve results

Company industry:
Broadcast Media Production

Marketing Executive

October 2024 - November 2025

TopCats Fishing Resort

Ko Samui, Thailand Remote

October 2024 - November 2025

• Managed Google Business Profile and social media platforms to increase brand visibility
• Developed content strategies that improved engagement across Facebook, LinkedIn and X
• Executed email marketing campaigns using Mailchimp, including audience segmentation
• Supported lead generation initiatives through targeted digital outreach
• Experienced in using Canva and CapCut for social media content creation

Company industry:
Hospitality & Accomodation

Marketing Specialist

January 2021 - January 2024

Surface Technology International Limited

United Kingdom Remote

January 2021 - January 2024

• Expanded marketing database by 90% through implementation of Apollo for lead generation
• Supported deal closures with key clients worth of $10 Million from Williams AV, Ingeteam, and
International Water Guard to name a few
• Served as Project Lead for major international tradeshows (DSEI 2021, Land Forces 2022)
• Delivered internal training on sales lead generation processes
• Collaborated with UK-based teams on product presentations and campaign execution
• Experienced in using MailChimp for email marketing

Company industry:
Manufacturing

Social Media Marketing Specialist

January 2021 - January 2022

Shenzhen Yuanrui Biomedical Technology Co., Ltd

Shenzhen, China Remote

January 2021 - January 2022

• Managed corporate social media channels to increase brand awareness
• Created visuals, written content for digital campaigns and executed and optimized Facebook ads
• Experienced in using Canva for social media content creation

Company industry:
Manufacturing

Retail and Customer Service Roles

January 2009 - January 2014

G By Guess

Cavite City, Philippines

January 2009 - January 2014

• Handled inbound and outbound customer calls
• Assisted customers with inquiries and converted them into sales
• Performed data entry while communicating with clients
• Operated cash registers, including processing cash, credit, and debit card payments

Company industry:
Retail & Wholesale

Education

De La Salle University - Dasmarias

August 2020

August 2020

Bachelor's degree, Marketing Management with Specialization Track in Advertising

Philippines

Far Eastern Polytechnic College

May 2009

May 2009

Diploma, Business Office Management

Philippines

Skills

BRANDING
Intermediate
BRANDING
Intermediate
BUSINESS TO BUSINESS
Intermediate
BUSINESS TO BUSINESS
Intermediate
BUSINESS TO CONSUMER B2C MARKETING
Intermediate
BUSINESS TO CONSUMER B2C MARKETING
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
COLLABORATION
Intermediate
COLLABORATION
Intermediate
CONTENT STRATEGY
Intermediate
CONTENT STRATEGY
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
LEAD GENERATION
Intermediate
LEAD GENERATION
Intermediate
PERFORMANCE ANALYTICS
Intermediate
PERFORMANCE ANALYTICS
Intermediate

Languages

English
Expert

Training and Certifications

Certifications
Noon Nopi: The Art and Science of Marketing in Asia
Copilot for Microsoft 365 and the Power of AI – Microsoft Virtual Training
Project Management 101
Google Ads for Beginners – Coursera

Hobbies

  • Dean’s Honor List (GPA: 3.75)
    De La Salle University Dasmariñas, Philippines Theater Artist of the Year - 2020 Luntiang Parangal, De La Salle University Dasmariñas, Philippines