Marketing Manager – Public Relations and Communication Department
Ministry of Commerce and Industry
Total des années d'expérience :18 years, 3 Mois
- Develop and implement marketing and communications strategies supporting the development of the Ministry sectors in line with the national development requirements and Qatar 2030 Vision
- Conducting market researches
- Conducting researches and developing case studies to support Ministry Initiatives in Consumer, Economy and Commerce sectors
- Establishing partnerships with worldwide organizations and developing mutual programs in relevant sectors
- Develop tenders as per business needs (advertising, public relations, digital, AI, customer journey…), review and assess submissions
- Proposing, tracking and managing overall marketing budget and meeting ad-hoc tactical needs within an overall allocation.
- Coordinating with other department heads to implement activities based on their business objectives.
- Developing MEC and MOCI new corporate identities
- Developing the Customer Journey for several governmental high-level projects (Single Window, Central Markets)
- Managing MOCI Creative, Digital and Animation agencies
- Setting up and managing an in-house creative team
- Setting up and managing an in-house TV production unit developing corporate videos, YouTube programs, info- videos and TVC's
- Setting up and managing an in-house unit developing animations as per business needs
- Establishing the Ministry Marketing team and working together with a team of university graduates, offering training, support and introducing them to the latest marketing trends.
- Training University Students on marketing systems and procedures.
- Executing a regular pipeline of advertising, corporate literature, other branded collateral and corporate events.
- Managing several International Business Forums and Participations such as Forums in Singapore, Malaysia, Indonesia, China, Japan, USA (North Carolina, South Carolina, Florida). The State o Qatar participation in Hannover Messe 2018 & 2019. MOCI participation in China International Import Expo 2018 & Kuwait International Trading Fair.
- Proposing and managing a wide range of vendors and suppliers to deliver the required (Augmented Reality, Virtual Reality, Artificial Intelligence, Digital Customer Journey, Booth production, Directional Signage’s, Printing, Custom made high end gifts, ..
Developing and implementing marketing and corporate communications strategies to help achieve QPM's brand vision of being a regional leader in world-class project management.
- Developing marketing, communications and stakeholder engagement strategies for QPM.
- Planning, reviewing and implementing strategy and tactics.
- Spearheading brand thought leadership, media relations and communication activities.
- Finalizing messaging and style edits in English and Arabic media releases and marketing collateral
- Executing a regular pipeline of advertising, digital platform engagement, sponsorships, events, exhibitions, corporate literature and the development of other branded collateral.
- Planning positioning programs to promote QPM through trade fairs and industry activities
- Coordinating with other department heads to implement activities based on their revolving business objectives.
- Delivering separate news bulletins for internal and external stakeholders
- Managing QPM's Creative, Digital and PR agencies.
- Proposing, tracking and managing overall department budgets and meeting ad-hoc tactical needs within an overall allocation.
- Researching marketing trends, competitors’ marketing communications, brand positioning and activation tactics in international and local markets, based on project and engagement relevance
- Developing monthly c-suite reports with top line and detailed summaries of activities and effectiveness.
- Managing client brands across marketing, advertising and general communications activities.
- Developing agency plans for clients and managing delivery on schedule.
- Assisting client-side planning processes and information management across departments to feed into the overall planning process.
- Providing guidance and ensure effective research and analysis of internal and external communications processes.
- Advising and recommending suitable sponsorships and brand activation activities.
- Agency team management and engagement, supported by regular performance reviews.
- Leading key client personnel liaison, intermittent conflict resolution, improving client and agency policies and processes.
- Developing an overall communications system and language, particularly covering digital platforms and constantly embracing new trends and ideas.
- Working with technical and creative teams to maintain standards.
- Supervising day to day business activities: department P&L objectives, accounting, supplier satisfaction, client profiling, new business pitches and organic business growth.
- Responsibilities included ATL and BTL work as well as liaison and management of senior client executives at industry summits and other corporate activities.
Primary accounts managed at MAC included Lusail City, Qatari Diar, Mushaireb
Account Manager for QNB (Qatar National bank)
- Answering all client briefs and taking care of the day to day work. Developing services and products campaigns, producing publications and coordinating media plans
Account Manager for:
Al Safi DANONE
- Al Safi Base products Yoghurt, Milk, Cream and Labneh, working on the new Seven Benefits identity and new packaging design).
- Al Safi Export, Launching Danette chocolate pudding and Activia yoghurt in Jordan. Launching of Danette and Danao juice in Bahrain.
- Handling Safi El Kalam, the quarterly corporate magazine.
Emirates Bank
- Developing new repositioning campaigns and several product launches and maintenance campaigns.
Olayan Financial Company
- Handling day to day business.
Lu with Momentum
- Launching Petit Lu, Mini Choco and Sarita Cake in Saudi Arabia directly with Lu France.
- Launching Lu in Libya.
Account Executive for:
Saudi Investment Bank
- Launching of Al Asala Islamic Banking campaign. Developing different collaterals for the Bank.
Deutsche Bank
- Launching of Deutsche Bank Private Wealth Management in KSA, developing the bank forms and stationary.
Bank Saudi Fransi
- Working on one issue of the bank internal newsletter.
GSK pharmaceuticals
- Developing the chickenpox awareness campaign.
Al Yamama College
- Launching of the ladies section.
King Koil
- Handling day to day business including press campaigns and BTL material. Launching of Tempur in KSA
Al Khaleej Training Center
- Handling day to day business including press campaigns and BTL material for different training programs, and the business of an affiliate Spa and restaurant.